Marketing is one of the most important things for every business unit. With the trend of Internet marketing taking the world by storm, one tries to analyze and evaluate the affiliate products. Most of the marketers tend to ignore the concept of CPA Marketing and thus lose on to an amazing opportunity to monetize at their disposal.
Cost Per Action Marketing | Definition
CPA can be briefly explained as an affiliate model that generates a commission when a user takes a specific action.
Around 30% of the revenues of the Digital Media Industry come from Affiliate Marketing and CPA Marketing Tools play a major role in that.
The importance of CPA is not only highlighted by the fact that it facilitates climbing high on the ladder of the value chain but also by offering more commissions than the physical products.
Cost per action marketing helps you to avoid banner ads as it needs no disfiguration of the site with any AdSense blocks.
Benefits of CPA Marketing
CPA marketing comes with a number of benefits and I have compiled them in this article, read on to know more about the advantages of CPA Marketing –
- First and the foremost feature of CPA marketing is that it is completely based on performance. The payment to the affiliates is made entirely on the basis of their performance. The affiliates drive traffic to your websites and you make payment for their task. In CPA marketing their each and every task is considered.
- The money making process is awesome in CPA marketing. You can earn a great amount if you are well versed with the basics and you are dedicated about it. You can get around $15 per day for as low as 50 click conversions, which means that in a month you are going to make around $450 if you go by the same rate.
- CPA marketing is really effective for those marketers who want to get the results without investing a lot of time into the process.CPA marketing is time effective. The results appear a lot quicker in CPA marketing when compared to other marketing techniques. It will not only save your precious time but also your hard earned money which is an additional perk with CPA marketing.
- The reach of CPA marketing is very wide hence you get a chance to expose your brand to a wide number of people and doing so will increase the probability to get more and more conversions.
- CPA marketing is great for enhancing the brand’s identity. With the involvement of third parties in the process, you can get validation that your bran requires. Here you have to be careful while choosing the parties as you only wants to go with the credible names in the market otherwise, you may end up harming the brand’s identity.
Considering these benefits of CPA marketing there is no denying the fact that CPA marketing techniques can be highly effective in promoting your business and will lead it to get better conversions. If you are still not using CPA marketing techniques for your business then probably you are giving a proper opportunity to your business to expand.
Inspired about getting into CPA marketing? Read on to know more about the steps of proficiently indulging in CPA marketing or Cost per Action Marketing-
Steps To Run A CPA Marketing For Beginners
1. Finding An Offer
The first and foremost thing you should have is an offer. So, the first step begins with the quest of finding an offer. With many options available at your disposal, it becomes important to choose the most appropriate option for your site.
You may use websites that aggregate thousands of offers from reputed networks to facilitate your search. Price, category, etc can be the basis of your search.
The process begins when you find a suitable offer, click on the listing to gather the information on the offer and to get an answer to basic traffic related queries.
Checking the landing page is the major step involved in the process after choosing and understanding about the selected offer for your site.
The point that more fields garner more commission should always be kept in mind. Having said that, don’t let this fact make you choose a page with the excess field as that gives out a shady look and the landing pages should be strictly clean and professional.
In case you are not able to find an offer, you should try and target on the basis of traffic’s demographics.
Having an email and then submitting an offer for a gaming console on a website related to guys or students would surely induce more clicks rather than an AdSense for some non-engaging stuff. Using this way you will surely see yourself making more money.
2. Joining A Network
After successfully selecting an appropriate offer that looks good, the step that follows in joining a network.
The fact that most of the networks ask for contact details often causes a scratch in the head, as most people are accustomed to earning online without much interaction with people.
It should be kept in mind that this process is followed to check the authenticity and figure out that real leads are being sent that too by a legit business.
You may even have to do some sort of actual paperwork but that’s just because the networks want to make life easy for you. You may use the following tips to your advantage
You can choose to call the network before they call you. Doing this would not only portray you as an interested and active lead but would also reflect that you are a legit business because all the shady affiliates try to stay under the radar screen.
Mostly every network you come across would like you to share your past experiences. Honesty is always the best policy. Try and be real in whatever you choose to share. You don’t have to be an Internet Marketing Professional to get accepted in a network and they anyway won’t need the help of a network in most scenarios.
You should make sure that the address of your site is matching the mailing address as it is a common practice of most of the networks to check it.
Staying true has always been the key to success no matter what the field is. You need to make sure that you at no point are trying to play smart as CPA or Cost per Action Marketing is all about serious business.
3. Designing The Site Around CPA
You will have a ready CPA offer at your disposal once you are done with the joining of a network.
Here’s a tip for you all, just remember that the more integrated your advertisements are, the higher will be your conversions. It is advisable to not waste your chance of making your site look legit, convincing and appealing.
The more seamless the ad integration is better. In CPA marketing for beginners, the seamless ad integration is enough to keep the CTR and even the conversion rate that is generated from the banners. Based on your personal choice and decisions you may choose to use a custom design for your website.
The main idea is to make the website look legit no matter even if it is done with the aid of traditional banner ads and contextual links. If it is good and providing results for the business, never shy away from keeping that idea in use.
You may integrate your CPA offers into useful CPA marketing tools too. You should always keep and stay with the thought that at the end of the day it is your website and you need to take the responsibility of increasing traffic and earning.
This is how simple the working of CPA marketing actually is.
4. Right Way Of Driving Traffic To Your Site
This is surely one of the main points of CPA marketing for beginners.
With millions of ways to generate traffic at your disposal, it becomes really important to find the most efficient ways that not only generate traffic for the website but also are efficient and use resources too.
This is the main step that follows after you have found an appropriate offer and joined the network. Even if you use the CPA marketing tools proficiently and design your website around CPA there is a possibility of downfall, if you are not able to generate traffic on your website.
Read on to find the most common and perhaps even the most effective ways of generating traffic for your website
(i) Search Engine Optimization
Search Engine Optimization has become the need of the hour in today’s time with every business turning to SEO for help and to facilitate the carrying out of even daily operations.
There is no doubt in the fact that settling down with SEO would take time, but one can’t also deny that once the ranking of keywords starts in a proper and organized way the website traffic would solely be because of SEO.
Such is the concept of SEO. It is even regarded as one of the best techniques of deriving traffic through CPA marketing for beginners.
(ii) Advertising Through PPC
One of the main benefits of PPC ads is that it lets you get to work right away. PPC ads can be best explained through the aid of examples like Facebook ads.
PPC ads are another easy and common way of getting traffic diverted to the CPA offers. Such is the effectiveness of the ads that you may even see the results in traffic within 60 minutes.
This might come across as a surprise for some people but is purely a practical fact. Thus, PPC ads can be another way of generating traffic for your website.
(iii) Social Media
Social media is one of the best ways to maintain or even grow your online appearance. The traffic on the website is somewhat more or less directly proportional to your social accounts too. The more people know about your website, the more will be the traffic.
It can surely take time to build a following on the various social platforms but it is surely an asset that can easily pay off for a long duration in future. You may ask your customers to like and share you on your own social media channels.
Facebook, YouTube, Instagram are some of the main and famous social media platforms that are used worldwide.
5. Knowing Best CPA Marketing Tools
To run an effective and result driven CPA Marketing campaigns, it is always essential to automate your CPA earnings and at all these times, CPA Marketing Tools are great in rescuing you and helping you in the best and most productive way possible.
With the help of these CPA Marketing tools, you will be able to complete surveys and offers that you receive from CPA networks in an automated manner. Let us have a look at some of the best CPA Marketing Tools for you:
(i) Coby Survey Tool
(iii) Prosper 202
(v) Bitrix24, etc
CPA marketing is surely one such technique that can easily help the website and the business to grow.
The steps might sound a little complex but it is only when you start getting the hold of the things, that you realize that it is not rocket science, just a trick of mind and thoughts to induce people to click where you want or even visit the site you want i.e. yours.
Being tight yet cool with you Affiliate manager is another trick that one must master, for it not only increases the network but also facilitates getting more commission. And honestly, who would mind extra bucks building up? The one thing you need to be warned about is shady networks as they can easily harm your online appearance and adversely affect your website and business.
You should analyze the reviews of a network before joining as it helps to a great extent. If you come across an ocean of negative reviews, that network is not what you are looking for.
Joining the Digital Marketing Certification course will help you learn and master CPA Marketing like an expert.
Here’s wishing you good luck in making money through CPA Marketing.