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Data Science Behind Display Ads in Digital Marketing: Webinar Recording

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Data Science Behind Display Ads in Digital Marketing: Webinar Recording

Vizury’s Senior Data Scientist Kushal Wadhwani led an interactive webinar for the community on the role Data Science plays behind Display Advertising in Digital Marketing fraternity. Herein, the focus as laid on getting into the intricacies of key variables, understanding the interaction of variables and how it affects the selection of the algorithm.

Let’s have a glance at the key takeaways from the webinar:

Key Takeaways:

1. Programmatic channels to bring back prospective users.
2. Optimization problems behind implementing programmatic flow.
3. Parameters of optimizing the flow.
4. Data collection and processing.
5. Analyzing user variables such as time spent on the website.
6. Machine Learning Algorithms and cases in which these can be used.
7. Advantages and disadvantages of algorithms.
8. Decision tree based model and types of variables.
To further know the details, we recommend you to go through the webinar recording.

Hope this webinar added to your knowledge. To attend more such webinars and learn from the recordings, stay updated with the upcoming and trending webinars.




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