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Debunk 8 SEO Myths To Earn Maximum Profits

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seo mythThe best practices of SEO, as proclaimed by experts keep changing constantly. It is extremely challenging to really understand which myths are true, which myths are exaggerated and which SEO myths have some reasonable rationale going for it. The SEO myth mongering is not helped by Google’s constantly evolving upgrades to its algorithms. If some experts are to be believed, Google makes more than 500 changes to its search engine algorithms per year and if this is true, then a lot has changed since the start of 2014. Due to the dynamic nature of the SEO scenario, there are bound to be a myriad of myths being generated as internet usage grows worldwide.

Many website developers and bloggers have to take a hit or miss chance with some of the SEO best practices. This uncertainty can have big impact on their digital marketing strategies and also affect the business coming in through their websites. By following SEO myths many web developers may have to miss out on good opportunities and profits. Have you made mistakes by following some SEO myth from a non- credible source? Are you confused about SEO best practices? Then look no further dear reader, this article is all set to debunk 8 SEO myths to help you earn maximum profits in your online business.

social is king1. Myth – Social media is King of the SEO jungle

Not entirely correct, however, due to its immense popularity, social media is ruling the SEO jungle currently but its popularity is on the decline. This fact is evident from the decrease in year on year growth of Facebook, Twitter and some other popular social media sites. Let me remind you about what happened to our beloved Orkut. Simply sharing content, links and videos on social media is not going to get your company noticed. Consumers are demanding quality content and appreciating it by sharing it on the social networking sites. For social to work for you, content is king. Do not make Social media your priority by ignoring other SEO best practices.

video is good2. Myth – Videos are the next best thing

There have been many instances of text content based websites shifting loyalties exclusively to videos; this is a dangerous trend in the long run. Videos are not easily accessible to everyone as much as pure text and graphics based content is. Think about your audience in rural areas in India or some remote place in Africa where the slow internet connection does not allow faster streaming of videos. So by focusing on videos you might be missing out on this category of audience. Furthermore, video websites like YouTube are banned in many workplaces which only means you cannot reach that audience too. A healthy mix of video and text content can help you reach out to a majority of your audience and still get you the rankings and conversions from all aspects of SEO.

3. Myth – Good title tags will always save you

A well designed, optimized, keyword rich title tag is a necessity, but it is not the only thing that will save your website which is lacking in other SEO best practices. An interesting, unique and informative title will definitely give a boost to your search engine rankings. Do not develop title tags only for search engines; give importance to requirements of your audience too.

4. Buying ads to boost rankings

This myth has been a long standing one and has been ingrained into the minds of many digital marketers. Simply creating and buying ads does not mean that you will please the search engines. Creating and buying ads should be done for increasing visibility, directing visitors to the website and increasing conversion rate.

5. Myth – Mobile and desktop internet search is one and the same thing, but on different devicesmobile and desktop

This misconception is prevalent among many businesses even now, when mobile internet usage and search is growing rapidly than desktop search. The nature of the internet search on mobile and desktop is totally different as apps dominate on mobiles while traditional search is more prevalent on desktops. Apps account for 90% of the time spent on mobiles while only 10% of the time is spent on accessing mobile web. More than 50% of mobile search is local. So it is highly recommended that digital marketers develop customized strategies for mobiles and desktop search.

6. Myth – Link building is not good for SEO anymore

The heady days of link building, where the more links you build the better it is for SEO, are over. Even the days of heavy internal, spammy, black hat link building are numbered. Simple, straightforward and general link building is here to stay. Links should be earned naturally and from credible authoritative websites. Link building should benefit the audience and should not be only for SEO. Many marketers concluded that link building is over and serves no purpose anymore, but this is definitely not the case. Building good quality relevant links from good sites and diverse sources is still valid and does have some weight while deciding rankings for your website.

7. Myth – Higher ranks require higher quantity of indexed pages

Earlier this myth was common with digital marketers who believed that a higher number of indexed pages will translate into a higher rank in the search engine result pages. This myth was not entirely false till the beginning of 2014 when Google brought a new update. The Google Panda update started giving more importance to good quality and relevant pages rather than just quantity of indexed pages. After the update sites with only 50-60 indexed pages are ranking higher than sites with more than 5000 indexed pages. So even here content and quality is giving good profits to websites.

8. Myth – Only SEO can help you get business and maximum profits

This myth has existed since the beginning of SEO. Many businesses are investing unsustainable amounts of money into SEO for their websites and are optimistic about the ROI. SEO is a good technique for getting traffic to your website but it does not have much influence on driving business. Your product, website support staff and other customer service aspects like delivery and returns mechanism should be run well too. In addition to this your website should have a good reputation both online and offline. Without these elements, SEO cannot accomplish much. If your product or service is substandard or maybe your business is getting bad reviews, then even a highly optimized site will not accomplish much by way of sales.

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