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Digesting New Digital Journalism And Social Media Surprises At Global Communication Association (GCA) Conference

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The Global Communication Association (GCA), 9th India Conference which was conducted recently on 8th-9th January, 2015 at the JW Marriott Hotel, Bengaluru, India witnessed a diverse list of speakers and panelists comprising of people hailing from different sectors such as Government, Media Industry, Foreign Delegates from Australia, the UK and other parts of the world.

At the conference, the prime focus was laid on ‘Breaking Barriers: Creating New Communication Horizons’. All the discussions and thoughts from the industry experts and leaders revolved around the concept of how to generate several ways to move ahead in the path of creating new communications channels.

As stated previously, there were plenty of influential speakers at the conference amongst which Digital Vidya’s Co-founder, Kapil Nakra was also an active speaker in the panel discussion titled ‘Digesting The New Digital Journalism & Social Media Surprises’.

Kapil was extremely impressed to know that media consumption cross all channels including TV, print has grown significantly. As shared in one of the previous sessions by A. Surya Prakash, Prasar Bharati, the print circulation in India has increased from ~50M in 2005 to ~250M in 2014. In fact, there are similar trends on other channels as well. Interestingly, the number of online users in India has increased to ~260M and is expected to touch 500M in the next 5 years.

Following were the key questions and Kapil’s responses on which the discussion happened on ‘Digesting The New Digital Journalism & Social Media Surprises’:

  1. Is the digital media growth leading to some fear amongst people in traditional media communication space?

To this, Kapil’s immediate response was that the fear is real.

Based on Kapil’s experience in Digital Vidya, Sales & Marketing professionals represent the majority of users in Digital Vidya’s Trainings and the primary reason they participate in the training program is that they are apprehensive about their career 2-3 years down the road. Even if we look at the search volume of various trainings in India, “Digital Marketing Training” searches are way more that other upcoming domains like Bigdata etc.

Kapil Sir GCA speaker

  1. What will be the role of Editorial Media In Future?

Kapil opined that Editorial Media is of the top in the pyramid content. Social media will always have more volume but it will be less credible. People will always go back to editorial media to get the authoritative view. To him in future, every media has a role to play.

  1. What will the role of existing journalists in future?

It was an interesting discussion wherein Mr. Madhavan Narayanan, Senior Editor & Technology Columnist, Hindustan Times, coined a new term “Information Jockey”. He suggested that the role of editors and journalists is now more like an “Information Jockey”. We have to aggregate the information from various sources and validate it with our views. And that is going to be the main role of Editors and Journalists in future.

These were the key takeaways shared by Kapil Nakra who received the memento from Vasanathi Hariprakash, whose witty style of conducting panel discussions really impressed him. Kapil Sir GCA

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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