‘Digital India’ Campaign by Govt. of India

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Digital India Logo

Digital India Campaign Logo

About Digital India Campaign

In a major paradigm shift from the past, the Government of India has embarked upon a new & ambitious ‘Digital India’ program, this program has 3 basic objectives –

A- Digital Infrastructure as a Utility to every individual, High-speed broadband service as a utility for every citizen, Cradle-to-grave digital identity to every citizen, Shared online space on a public cloud network, Secure & sound cyberspace for everyone.

B- Governance & Services on Demand, Availability of basic & fundamental services to every citizen through online medium & a mobile-friendly platform, cutting down the burden of paper-based financial transactions by making it cashless & electronic based.

C- Digital Empowerment of Citizens.Making people more digitally aware & connected with each other, All the govt issued certificates & documents to be made available digitally on shared public cloud,

These are some of the major highlights of the program.
Since, Prime minister Narendra Modi himself is very tech-savvy person, it is no surprise that ‘Digital India program’ could be said as is his dream project,
On the event of flagging off of ‘Digital India’ program in New Delhi on July,2015, Prime Minister Narendra Modi himself said that,

“I dream of a Digital India where 1.2 billion connected Indians drive innovation, A Digital India where the world looks to India for the next innovation, where ICT enabled citizen-government interface is incorruptible ,where high speed digital highways unite the nation, where government is open and governance is transparent.”

He further added that “E-governance is going to change into m-governance or mobile governance. Mobile governance is going to be a reality soon”, he then told the media that ‘Digital India’ program has already drawn investments worth Rs 4.5 lakh crore and will create 18 lakh jobs in future, as it aims to transform ease of doing business in the country.

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Objective of Digital India Campaign

Some of the objectives that have been declared by the govt. are:

  • ‘National Optical Fibre Network’ (NOFN) program which aims to improve the Optic-Fibre infrastructure nationwide.
  • ‘e-Sign framework’ which allows citizens to digitally sign their documents online using Aadhaar card.
  • ‘Digital Locker Platform’ which will drastically cut down the usage of physical documents and to enable their e-sharing via govt. registered portals.
  • ‘Bharat Net programme’ as a high-speed digital platform which will connect more than 250,000 Gram Panchayats of country & to bring them under a common platform to provide them basic & fundamental govt. services with ease.
  • Reframing the ‘outsourcing policy’ to create centres in small towns across the country.
    Along with some other major programs this whole project is projected at 113,000 crores, which will prepare the nation towards a Knowledge-based transformation.

Approach/Strategy adopted for Digital India Campaign

As a startup measure it has been decided that all the Financial dealings by Central Government Ministries/Departments and their organisations will be made in cashless mode via electronic transfer by Dec 2016, to eventually eliminate the paper-based transactions in govt. dealings permanently.

Digital literacy training is also being provided in small towns & villages across the country as a part of this process via NDLM training centres & for this purpose alone more than 1750 training partners including registered civil societies, NGO’s, limited companies & institutes are partnering with NDLM through Public-Private Partnership (PPP), till date more than 6 lakhs beneficiaries have been certified following their online assessments.

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Results of Digital-India-Campaign.in

Lots of people have changed their profile pictures on Facebook & Twitter in support of this ‘Digital India’ campaign by the govt.

Several industry leaders such as Mark Zuckerberg, Sundar Pichai & Satya Nadella have lend their support to this initiative by Narendra Modi.

Satya Nadella, CEO Microsoft has said that his company will invest in this program by setting up affordable low cost broadband technology which could cater to the service of more than 3 lakhs villages across the country.

Indian Heavyweights such as RIL’s Mukesh Ambani, Cyrus Mistry of TATA group, Sunil Bharti Mittal of BHARTI Enterprises, Kumar Mangalam Birla of BIRLA group,Azim Premji of Wipro & Anil Ambani of Reliance group, who were all present during the launch of ‘Digital India’ program at New Delhi by Narendra Modi, have already pledged their support towards the initiative partnering with the govt. by investing towards Network rollout & enhancing connectivity, broadband implementation & Wi-fi deployment, some will start large-scale manufacturing in India to cut down the import burden, some will invest in chain of retail networks across the country through the Public-Private Partnership (PPP) model.


While at first the campaign might seem like that it got off on a very solid start, there are some technical factors which might pose as a hindrance:
Broadband highways: mere laying the empty pipes to implement the ‘National Optical Fibre Network’ program might not be the solution to connect the whole country digitally unless the Centre & State joint effort is of quality standards, which might be a problem given the past experiences on how the political landscape in the country precedes over everything else.
Universal Access to phones: ‘universal access’ might be overstating the term in context of working network in the country, with call drops & failures have become a common complaint even in the metro cities, one can only imagine the situations in far towns & villages,though recently the Telecom Ministry has taken a check in this regard & has started taking measures to control the situation.
Overall, one could say that govt. has still miles to go before most of these programs can take shape, but the way which govt. has shown its intent having even given the private sector something to look towards to with the investment opportunities in its PPP model & the extent of interest it has sparked in many heads the ‘Digital India initiative’ could be called nothing short but as a ‘Marketing Success’.

Photo Credits: The Indian Express

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  1. Shilpa Charania

    I luv digital marketing. … need 2 learn thoroughly. ..thnx

  2. RM

    Thank you @VaibhavMishra for sharing this unique information with us. I found the post very useful.


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