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Top 9 Digital Marketing Benefits for Small Business

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Top 9 Digital Marketing Benefits for Small Business

Digital marketing is the industry which has invaded and made its mark in every nook and corner of the business. Digital marketing benefits have revolutionized the way small businesses market their product or service. It has opened new areas of business which are purely based on the online market.

The digital marketing benefits for small business are so huge that, more and more entrepreneurs are coming up due to the ease of marketing which digital marketing offers.

Rather, a majority of small businesses have already started using digital marketing. In fact, U.S. digital marketing spend will rise to about $332 billion by 2021.

The rapid emergence and popularity of digital marketing prove that there are plenty of digital marketing benefits that transforms the small business industry.

How did Digital Marketing Enter Small Business Industry?

Small businesses predominantly followed the traditional way of marketing. Most of the small businesses were region based and were content with their reach of business until they discovered what digital marketing has to offer.

One such small business is Triumvirate Environmental. This company helps businesses be environmental friendly by helping to deal with hazardous wastes and other environmental related issues.

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So, they stumbled upon this world of digital marketing in 2006 and initiated with Google Ad Words where they burned their hands. But eventually, the company moved to other inbound methods including social media which delivered great results. Today, they attribute nearly $1.2 million to their digital marketing efforts.

This was just a small brief about how digital marketing entered the small business industry and proved to be a blessing for them. Let us now focus on the Digital Marketing benefits for small businesses.

Top 9 Digital Marketing Benefits

Benefits of Digital Marketing

Digital Marketing Benefits

1. Digital Marketing Campaigns Doesn’t Burn Your Pocket

Imagine you have a small business where you provide legal consultation to companies. You decided to create awareness about your service. You put up a billboard in the busiest area of the city by spending huge money. Sure you got leads but the money you spent would have burned your pocket.

In the digital marketing arena, you have complete control over your budget. You can always decide to stop the internet marketing campaign at any point in time if it is not going the way you want it. Also, instead of reaching a mass audience, you can choose the right people for your service which will save a lot of your money.

2. Reach the Size of Audience You Never Imagined

Let’s take the example of billboard again. The billboard what you have placed in the CBD area of your city might get the eyeballs of the audience, but the size of the audience you can reach via digital media is incomparable.

3. Measure Everything, Literally Everything

Let’s assume you have a hardware store. Can you tell how many footfalls happened in a day, how many people showed interest in products, how many purchased happened, how many repurchases happened?

Maybe, you can give a few data. But which traditional marketing efforts have gained you more footfalls; Is its newspaper advertisement, billboard, the collateral you distributed? You can never know this!

One of the crucial Digital marketing benefits is to know which marketing campaign is getting the highest revenue and better ROI. You can measure the impressions, clicks, conversion, sales etc. Digital Marketing Analytics is an exceptional benefit of digital marketing.

Benefits of Digital Marketing

Digital Marketing Analytics

4. Creativity Beats the Tag of Big Brands

Small businesses may argue that whatsoever they do, it is pretty hard to beat big brands in their digital marketing efforts as they have enormous money and resources to spend. But the key is creativity. The creative content beats everything in the digital world. The audience is more receptive to creative content rather than the tag of big brands.

5. Customer Relationship Management Has Never Been so Easy

The most important aspect of any business is customer satisfaction. It can never be achieved without maintaining a good relationship with the customers. In the traditional way, it was very hard to maintain a relationship with the customers due to lack of mediums to connect.

One of the benefits of using digital marketing is to manage the customer relationship. Social media to be specific has changed the game completely. Today, earning loyal customers is one’s capability to keep the customers engaged and respond to their feedback on social media diligently.

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There is a flip side to it, where a customer can talk ill about the company if they aren’t happy with the service or product, but it’s up to company’s creativity and commitment to address it. The best example of addressing customer complaint was portrayed by Ola.

A customer was disappointed Ola scheduled cab didn’t show and his kid has to skip attending a birthday party. Ola took this to heart and tried to make the kid happy by sending a custom letter along with a cake. Sure, the kid couldn’t go to a party and this small gesture of OLA changed the perception of the customer and many other customers.

Benefits of Digital Marketing

Customer Relationship Management

6. Reach Global, Be local

One of the biggest misconceptions in the small business industry is it is meant to be local. Digital marketing has completely eradicated this challenge by making small businesses reach a global audience with just a click. This has made many small businesses become global companies with very less effort.

7. Reach Your Customers at the Right Time

Let’s get back to the billboard example. Imagine if you can send newspaper ads to only those who saw your billboard, followed by providing a special offer to those who read newspaper ad. It seems unusual, right?

But with digital marketing, you can completely do this. You can easily reach to people who saw your google ads, then reach them on Facebook with a special offer and follow up with email marketing. You can build an attractive customer cycle which is suitable for your business.

8. Your Personal Brand Makes a Big Difference

A lot has been spoken about company branding. Company branding is more life self-praising, yes it will get you results but for the long-term relationship of the customers, personal branding of the top executives of the company is necessary. Your customer wants to know who the person behind the company is. Building a strong personal brand is very crucial for your business.

9. Nurture Your Audience Till they are Ready to Buy

In continuation with the 8th benefit, it is very important to nurture the audience until they are ready to buy. Email marketing is the best medium to nurture your leads. You are the audience isn’t ready to make a purchase from your company when they first hear about you. You need to keep them engaged and rebrand yourself to be on top of their mind. Eventually, you can make them convert and make them purchase your product.

Conclusion

Digital marketing benefits for small businesses aren’t limited to the ones mentioned in this article. As you can see from the above-mentioned post that there are many digital marketing benefits that can transform small businesses and take them to the next level.

The small businesses who haven’t still capitalized on digital marketing are surely missing out on the huge benefits hidden in it.

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Now that you already know about the Digital Marketing benefits for small businsses, make the right move without any delay.

Join Digital Vidya’s Digital Marketing Certification Course & start learning digital marketing today to skyrocket your business.




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