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Digital Marketing Course Content for Beginners

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Today for business promotions and advertising, it is no longer sufficient to just resort to traditional marketing. A blend of both digital and conventional marketing is necessary to achieve business goals. The Digital Marketing Course Content enables you to learn and adopt all the marketing practices associated with the digital space. This empowers marketers and businesses to build marketing campaigns that can widen business-reach, target more audiences, generate better leads and offer more conversions.

Digital Marketing campaigns are powerful, cost-effective, measurable and can optimize the business of any niche easily and emphatically. A Digital Marketing Course enables course participants to learn and master the complete landscape of online marketing and associated channels.

So, when it comes to understanding what should be your Digital Marketing Course Content, you have to keep in mind that this form of marketing is actually the amalgamation of various digital channels and related activities which when implemented can show why Digital Marketing is important in growth and success for a business.

In this post, we are going to discuss different types of content that a comprehensive and practical Digital Marketing Course should have-

6 Types of Digital Marketing Course Content

Digital Marketing Course Content 1- SEO Course

Digital Marketing Course Content

SEO or Search Engine Optimization is what ensures that your website ranks higher in the search engine and gets more traffic that is organic.

It can be thought of as increasing the visibility of your website so that it reaches the right audience. When you end up ranking on top of search results, you can easily expect higher activities on your website, more brand visibility, brand awareness and conversions.

SEO Marketing is an essential part of the Digital Marketing Course Content that will teach you SEO tactics and methods. With the knowledge SEO friendly domain, SEO friendly designs, link building, mobile SEO, off-page and on-page SEO you can easily leverage your brand’s online presence.

Some of the SEO techniques that you will learn from SEO marketing course are:

On-Page & Off-Page SEO Practices

  • Learn use of HTML, URL, Title, Meta Tags, H1, & Images
  • Understand concepts of Crawling of XML & HTML Sitemaps
  • Learn Robots.txt, Achor text, & role of Linking
  • Go through off-page SEO Tips & Tricks

Learn SEO via best SEO Tools

  • Practice SEO with Google Search Console, Google Analytics setup and Bing Webmaster SEO Tools
  • Understand working of Keyword Planner tool and learn how to map keyword to Web pages
  • Learn SEO Tools to do effective Competition Analysis

Learn SEO relevant Website Design Practices

  • Learn how to make your site SEO Friendly
  • Understand Mobile responsive design & Importance of HTTPs
  • Delve into specifications of Site schema & Technical Website Optimization
  • Learn the role of URL Architecture and do Page Speed Analysis
  • Understand concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages

Understand best Link-Building Practices

  • Learn what is Link building & Content marketing basics
  • Know what Directory submissions, Local listings, and Niche backlinking are
  • Understand Social bookmarking, Press Release, Blog & Article Optimization
  • Learn SEO driven SoLoMo (Social, Local, Mobile) Strategies
  • Learn Social Media Backlinking, ORM & Influencer Outreach
  • Understand Local Seo & Mobile SEO practices

SEO Site Audit & Algorithm Update

  • Learn On-page & Off-page SEO Audit Plans
  • Delve into SEO audit tools like Screaming Frog, SEOprofiler, Moz, & domain tools
  • Go through different Google SEO Algorithm Updates like Panda, Penguin, Hummingbird

SEO Analytics

  • Understand SEO Tracking and Related Metrics
  • Know how to Google Analytics Custom Reports & create your SEO dashboard

Digital Marketing Course Content 2- Social Media Marketing Course

Digital Marketing Course Content

There was a time when social media platforms were only used to connect with friends and share one’s personal thoughts and feelings with the world.

The big brands soon recognized the potential of Social Media and quickly incorporated it into their promotional activities. This makes Social Media Marketing an integral part of a Digital Marketing Course Content.

It is the youngest form of digital marketing, which helps brands to bring forth their image and message in a trendy way. Though the youngest, it is one of the most impactful forms of marketing, making it a necessary part of every marketing campaign. When one opts for this Digital Marketing Course Content, he/she can learn how to research and know their audience, create high-quality relevant content, manage the business communication on different Social Media Platforms.

The course should also cover how to influence the audience on Social Channels and learn about Social Media Advertisements. In reality, Social media marketing isn’t as easy as just scrolling down Facebook or Instagram and posting whatever one feels like. The social media course helps a business align its business plans with its Social Media Activities.

Social Media Marketing Course includes-

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 15th Dec, 2018 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

Know SMM History & Social Media Importance

  • Understand the evolution of Social Media Channels
  • Go through relevant Social Media Stats and Trends (in India & Abroad)
  • Understand Social Media Marketing via Social Media Success Stories
  • Know key Idiosyncrasies of all Social Media Channels
  • Know how to choose relevant Social Channel for your Business
  • Understand what is multi-channel Social Media Marketing

Understand Community Building and Develop Facebook Marketing Strategies

  • Know what is community building on Facebook and how to create right Facebook Brand Pages
  • Go through EndgeRank Algorithm to understand how successful marketers engage their audiences on Fb
  • Create Facebook Pages and Implement Facebook Marketing Strategies
  • Understand Facebook Marketing to ensure an increase in followers, fans, and engagements
  • Go through Important Facebook Insights and Success Stories
  • Implement Facebook Marketing Strategies from Goals to Revenues
  • Understand Competitive Research on Facebook

Understand Facebook Ads

  • Go through different types of Facebook Ads
  • Do a Comparative analysis of Facebook Ads & Google AdWords
  • Know the role of CTR in Facebook
  • Understand how to create an Ad Copy in Facebook Advertising
  • Optimize your Ad Copy and do result-oriented Targeting

Understand Twitter Marketing & Types of Twitter Ads

  • Understand the basics of Twitter Marketing
  • Know what is Hashtag, how to create Twitter Trends
  • Understand how to do Brand Building, PR, and Customer Engagement on Twitter
  • Go through Twitter Marketing Tools
  • Create a Twitter Marketing Strategy
  • Know different kinds of Twitter Marketing Campaigns
  • Know what is Promoted Tweets, Promoted Accounts and Promoted Trends on Twitter
  • Go through Different Types of Twitter Ads

Understand LinkedIn Marketing in B2B Businesses

  • Understand LinkedIn basics and how to do lead generation on LinkedIn
  • Know how to create LinkedIn Company Page, Groups, and Developer API
  • Go through different LinkedIn Ads and understand how to run them to generate leads
  • Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs

Learn YouTube Marketing

  • Delve into basics of YouTube Marketing
  • Understand best YouTube Marketing Practices & Tools
  • Go through YouTube Ads and understand their dynamics
  • Go through case studies of viral national and international YouTube Campaigns
  • Learn key Idiosyncrasies of Successful Video Marketing

Understand Pinterest, Instagram, Snapchat and other Social Media Marketing

  • Learn Pinterest Marketing, Ads, and Best Practices
  • Implement Pinterest for Business
  • Understand Instagram Basics, Ads, Tools and Practices
  • Delve into Snapchat Advertising
  • Understand how to use Google+, SlideShare
  • Know how Social Channels generate ROI for businesses

Delve into Social Media Marketing Analytics

  • Learn how to do Measurement on Social Media
  • Go through the Framework for ROI Measurement
  • Understand how to create ROI Metrics Dashboard for SMM
  • Go through different Social Media Marketing Tools to Measure ROI

Digital Marketing Course Content 3- Email Marketing Course

Digital Marketing Course Content

Now, we have come down from the youngest to one of the oldest Online Marketing forms i.e. Email marketing.

Email marketing though old is still one of the most effective ways for a business to connect with its audience. A deeper relationship and noise-free targeting are only possible through email marketing.

The goals of this Email Marketing course are to teach students how to drive new sign-ups, generating new leads, targeting an audience in a way that bears results and ultimately turning potential customers into customers.

Emails can give a business 6 times the click-through than tweets. In addition, Email Accounts Holders are 3 times more than Facebook or Instagram account holders are. These make email marketing an indispensable means of connecting to the audience.

Email marketing is something that every business can take part in. Some of the major components of email marketing are Announcements, Marketing offer, Newsletter, and Event invitation.

Email Marketing Course Content includes-

Email Marketing Basics and Evolution

  • What is Email Marketing
  • Email Marketing Case Studies
  • How Email Marketing Works
  • Components of Email Marketing

Email Marketing – Mailing List and Organizing the Mailing List

  • What is the Mailing List?
  • Types of Mailing List
  • The formula for Growing Email List
  • Strategies to Grow Email List
  • Formatting Emails, Opt-in, and Opt Out

HTML and Text Emails

  • What is HTML Email
  • Plain Text Email
  • How to use HTML and Text Emails

Newsletters Announcements and Event Invitation

  • How to use Newsletter in Email Marketing
  • Role of Announcements Emails
  • Role of Event Invitation Emails
  • Case studies of different types of Emails

Content and Landing Pages

  • Email Copywriting
  • How to Write Subject Lines?
  • Making Email Content Relevant and adding a CTA in your email
  • How to send Personalized Emails
  • Role of Landing Pages in Email Marketing
  • The ideal landing pages case studies

Email Marketing Spam Compliance and How to avoiding Spamming?

  • CAN Spamming
  • How to Check Spam Compliance of your Emails
  • Spam Testing
  • Practices to avoid being spammed

Avoid Being Blacklisted in Email Marketing

  • Single Opt-in Practices
  • Double Opt-in Practices
  • Role of opt-out, Subject line, Content, Sender’s address, etc.
  • How to check if you are blacklisted

Service Providers, Automation and Metrics

  • Comparison of Email Marketing Services Providers
  • Role of Scheduling and automation in Email Marketing
  • Tracking in Email Marketing
  • Segmentation in Email Marketing
  • Analytics in Email Marketing

Follow UPS, Tools and Email Marketing – Tips

  • Role of Follow-Ups in Email Marketing
  • Best Email Marketing Tools
  • Best Email Marketing Tips

Digital Marketing Course Content 4- Content Marketing Course

Digital Marketing Course Content

Content Marketing is what makes everything possible in the digital marketing practices.

When you have a great content, it takes the pressure off the marketers to attract the audience. Further, great content is another way to optimize your page for getting more visibility by the search engines. All such features make it one of the most crucial parts of Digital Marketing Course Content.

When done right, content can attract the target audience and convert them into customers. For achieving that, one has to design and publish high-quality content in the form of blogs, articles, images, videos etc.

Content Marketing Courses online are therefore designed in a manner that teaches its students on how to target their audience, solve content-related problems, decide on the USP of the content marketing activities, and various content marketing formats one can choose from.

For an effective content marketing campaign, one has to know what type of content should be published on different online platforms. Again, how to curate high-quality content and use content management systems, are all the subjects, which find their place in this section of Digital Marketing Course Content.

Different modules of Content Marketing Online Course include-

Content Marketing Overview

  • Content Marketing History
  • Content Marketing Basics and overview
  • Know your Content Marketing Goals and Prerequisites
  • How Content benefits a Business multifold Revenues
  • Content Marketing Careers

Content Creation and Targeting Customers

  • Define your Content Creation Goals
  • Know your customers and collect information about them
  • Create Personas for your Customers
  • Know tools to help Content Creation, Editorial Calendars, Ideation and research, Format
  • Know different types of Content- Blogs, Lifecycle Emails, E-Newsletters, Brochures, Whitepapers, E-Books, Digital Magazine

Know what Blogging is 

  • Know what is Blog
  • Know How Blogging Works
  • Know what are the benefits of Maintaining a Blog
  • Knowing the interrelation B/W Blogging & SEO
  • Know how to make money via Blogging

Make your Content Strategy

  • Know difference B/W Content Marketing & Content Strategy
  • Define Audience for your Content Strategy
  • Know how to do Content Audit
  • Know how to Organize and Tag Your Content
  • What is the Success Metrics you should include in Content
  • How to align your Content Style with Brand’s Personality
  • Know how to Document your Content Strategy

Content Promotion, Analysis, and Reporting

  • How to Build an Audience
  • Learn Influencer, Email and Comment Marketing
  • What is Guest Posting
  • Use of PR, Social Media, and Paid Promotion
  • Know the Core Metrics to Analyze Content Strategy
  • Delve into Pageviews, Bounce Rate, Engagement metrics, Social metrics

Digital Marketing Course Content 5- Search Engine Marketing Course

Digital Marketing Course Content

Search Engine Marketing is the primary form of Digital Marketing Advertising methods.

It is one of the most highly used digital marketing practices in today’s competitive environment and one of the most effective ways of grabbing eyeballs to grow one’s business and promote products.

Search Engine Marketing can involve both paid and unpaid methods. It is mainly the practice of increasing the visibility of a website and its products in the search engine result pages (SERPs) through the means of paid advertisements.

Here the advertisers have to bid against certain keywords that their target customers are often found entering in the search bars. The advertisements that appear on the search engines like Google, Yahoo and Bing are called Pay per Click ads. These ads come in various formats. Some can be product listings while some are simple text-based ads.

If you are wondering what is the basic difference between SEM and SEO then let us enlighten you that SEM is mainly paid to get traffic whereas SEO is unpaid and organic. Further, SEM is highly based on bidding and use of certain keywords.

PPC, which is the major form of SEM, can be thought of as buying of relevant traffic from paid search engine ads.

SEM Course Content includes-

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 15th Dec, 2018 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

PPC Introduction

  • Evolution and History of PPC
  • Search Engine Advertising and PPC Ads
  • Workflow of PPC Ads and General Formula for calculating PPC
  • Properties of a Compelling PPC Ad and Advantages of PPC

Understand the complete PPC Glossary

  • Ad group
  • Ad Network
  • Ad Position
  • Ad Rank
  • Call-To-Action (CTA)
  • Campaign
  • Click-Through-Rate (CTR)
  • Conversion
  • Conversion Rate
  • Cost Per Action or Cost Per Acquisition (CPA)
  • Cost Per Click (CPC)
  • Cost Per Mille (CPM)
  • Destination URL
  • Display URL
  • Geo-targeting
  • Impression
  • Keyword
  • Landing Page
  • Negative Keywords
  • PPC Bid
  • Prospect
  • Quality Score
  • Search Engine Result Page (SERP)
  • Split Testing

Ads on Google

  • Know how to create Google AdWords Account
  • Go through steps involved in creating a PPC Campaign in Google AdWords

Keyword List in PPC

  • Categorizing the Keywords
  • User Phrases
  • Product-Complementary Phrases
  • Competitor Phrases
  • Product Phrases
  • Brand Phrases
  • Building a Keyword List
  • Keyword Research Tools
  • Keyword Match Types
  • Negative Keywords

Parts of PPC Ad

  • Steps involved in Creating a PPC Ad
  • How to do Market and Audience Research, Keyword Research
  • How to build Pay-Per-Click Ad, PPC Landing Pages
  • How to Track, Measure, and Report in PPC
  • How to Optimize the Ad
  • Know the Elements of a PPC Ad
  • How to create a PPC Ad Using Google AdWords

PPC Landing Pages

  • Know the role of PPC Landing Pages
  • Go through Types of Landing Pages
  • Know the Elements of an Effective Landing Page
  • Features of Creating a Well-Formatted and Informative Landing Page
  • Know how to test the landing page

Bidding in PPC

  • Know what is PPC Bidding
  • Go through the Factors that Affect Bidding
  • Know What to Bid For and how much to Bid
  • Know how to make PPC Pricing Strategies
  • Go through best Bid Management Solutions

Yahoo & Bing Search Marketing

  • Know how Microsoft Ad Center manages Yahoo and Bing Advertising
  • Know the Structure of an Ad Account in Yahoo and Bing Advertising
  • Creating an Ad and Bidding in Microsoft Ad Center
  • How Yahoo/Bing Ads Editor Works
  • Go through the steps involved in Budget and Billing

Measuring Results

  • Learn all the important Metrics in PPC
  • Go through %Served, Average Cost per Click (CPC), and Average Position
  • Understand Bounce Rate, Clicks, Click-Through-Rate (CTR), Conversions and Impression Share
  • Delve into Impressions, Quality Score, and ROI

Digital Marketing Course Content 6- Web Analytics Course

Digital Marketing Course Content

Web Analytics Course helps you Track and Monitor Online Campaigns

Analytics Training gives you insights into the performance of your Site, Data Flow, and Visitors’ behavioral preferences. You will get to learn different analytics tool that you can use to collect, track, measure, analyze and report your website data.

Web Analytics Digital Marketing Course Content will help you analyze the performance of your website that will guide you to optimize your web page in the most result-oriented manner possible. Once you master Analytics, you can understand your traffic source, analyze their behavioral tendencies, and improve your campaign to make it more result driven.

With effective use of Analytics, you can track and measure ROI of marketing and advertising campaigns that will translate into more leads, better sales conversion and boosted online presence.

Course module of Web Analytics Course includes-

Analytics Introduction

  • History and Evolution of Web Analytics
  • Understand how Google Analytics works
  • Understand effective Audience Analysis and Acquisition Analysis
  • Know the role of Behaviour Analysis and Conversion Analysis in Google Analytics

Web Analytics Dashboard

  • SEO dashboard
  • Content dashboard
  • Content dashboard
  • Website performance dashboard
  • Real-time overview dashboard
  • E-commerce dashboard
  • Social Media Dashboard
  • PPC dashboard
  • Metrics of Each Dashboard

Google Analytics

  • Go through the Basic Metrics and Main Sections of Google Analytics reports
  • Delve into traffic sources, Direct, Referring, and Search traffic
  • Know how to integrate Google Analytics with AdWords and AdSense
  • Understand Benchmarking, Bounce Rate, Click, and Conversion
  • Delve into Direct Traffic, Filter, Funnels, Goal and Goal Conversion Rate
  • Know the role of Impression, Keywords, Landing Page, and New Visitor
  • Understand Organic Traffic, Paid Traffic, Page View, and Returning Visitor
  • Know the role of Time on Site, Tracking Code, Traffic and Traffic Sources

Analytics Tools

  • Understand working of Optimizely
  • Know how Kissmetrics Works
  • Know how Crazy Egg Functions

Key Metrics in Google Analytics

  • Know what to measure in Google Analytics
  • Go through Pageviews, Bounce rate, and Pages per session
  • Know Demographic info, Organic traffic, Social traffic, Referral traffic
  • Understand the role of Direct traffic, Source/Medium, and Landing Pages

Segmentation in Google Analytics

  • Know what is Data Segmentation
  • Understand how to do analysis using Segmentation

Web Analytics Conversions

  • Know what is Conversion in analytics
  • Go through different types of goals
  • Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal
  • Know the role of funnels in Google Analytics
  • Know how Multi-Channel Funnel Works

Other kinds of Analytics

  • Role of Social Media Analytics
  • Role of E-commerce Analytics
  • Role of Mobile Analytics

Master Digital Marketing Now!

Now, as we have reached the culmination of this post, we hope you would have understood what should be your Digital Marketing Course Content.

If you want to learn and master all the modules shared in this post, the Digital Marketing Training Courses can pave the path for you. You will learn, implement and master all the aforestated Digital Marketing Practices on live and hands-on projects.

Still, if you have any doubts about the right Digital Marketing Course Content for you, write to use your specific needs and our team will help you in the process of choosing best Digital Media Marketing Course for you.

Cheers!

A Digital Marketing Evangelist and Web Analytics Expert, Manish is adept in complete Digital Marketing Landscape. Creating and implementing Digital Marketing Strategies related to Analytics, SEO, PPC, SMM, Product Development, Mobile Advertising and other Marketing Strategies along with effective Consumer Analysis are his forte. He loves imparting all his experiences and expertize through his blogs.

 

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