Digital Marketing Course Content for Beginners

by | Jan 15, 2019 | Digital Marketing

16 Min Read. |

Since you have decided to learn Digital Marketing and start your career as a Digital Marketer, the main thing that you need to know is the digital marketing course content.

Before enrolling in any training program, the course content is given a lot of importance, so is the case with Digital Marketing as well.

Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing, Inbound Marketing, Content Marketing, and Web Analytics.

However, before you enter the field of Digital Marketing as a student, it is recommended to do some homework in advance to get clarity of topics involved in the Digital Marketing Course Content.

According to a combined study of CII and KPMG, Digital Industry will produce more than 20 lakhs job in India by 2020.

So, this makes Digital Marketing the most sought-after career option in the current scenario.

Before we get into the depth of Digital Marketing Course Content, there are certain things that you should know.

Having clarity of the Digital Marketing Course Content will help you to stay focused & on track throughout your journey of learning Digital Marketing.

You will also get a better idea of what you will be taught in each module of Digital Marketing.

In this post, we are going to discuss different types of digital marketing course content that a comprehensive and practical Digital Marketing Course should have-

6 Types Of Digital Marketing Course Content

1- SEO Course

Digital Marketing Course Content

Search Engine Optimization

To begin with, SEO or Search Engine Optimization is the process that ensures a higher ranking of your website in the search engine.

In particular, SEO gets more traffic that is organic & relevant. This module of digital marketing training courses is crucial as it determines the rank of the website.

In addition, SEO can be thought of as increasing the visibility of your website so that it reaches the right audience.

Furthermore, when you end up ranking on top of search results, you can easily expect higher activities on your website, more brand visibility, brand awareness, and conversions.

Moreover, SEO Marketing is an essential part of the Digital Marketing Course Content that will teach you SEO tactics and methods.

Lastly, with the knowledge SEO friendly domain, SEO-friendly designs, link building, mobile SEO, off-page and on-page SEO, you can easily leverage your brand’s online presence.

However, some of the SEO techniques that you will learn from SEO marketing course are:

On-Page & Off-Page SEO Practices

  • Learn use of HTML, URL, Title, Meta Tags, H1, & Images
  • Understand concepts of Crawling of XML & HTML Sitemaps
  • Know Robots.txt, Achor text, & role of Linking
  • Go through off-page SEO Tips & Tricks

Learn SEO Via Best SEO Tools

  • Practice SEO with Google Search Console, Google Analytics setup, and Bing Webmaster SEO Tools
  • Understand the working of the Keyword Planner tool and learn how to map keyword to Web pages
  • Learn SEO Tools to do effective Competition Analysis

Learn SEO Relevant Website Design Practices

  • Know how to make your website SEO friendly
  • Understand Mobile responsive design & the Importance of HTTPs
  • Delve into specifications of Site schema & Technical Website Optimization
  • Know the role of URL Architecture and do Page Speed Analysis
  • Find out concepts related to Broken links, 301 redirects, Canonicalization, & Custom 404 Error pages

Understand Best Link-Building Practices

Digital Marketing Course Content

Link Building

  • Learn what is Link building & Content marketing basics
  • Know what Directory submissions, Local listings, and Niche backlinking are
  • Understand Social bookmarking, Press Release, Blog & Article Optimization
  • Find out SEO driven SoLoMo (Social, Local, Mobile) Strategies
  • Uncover Social Media Backlinking, ORM & Influencer Outreach
  • Delve into Local Seo & Mobile SEO practices

SEO Site Audit & Algorithm Update

  • Learn On-page & Off-page SEO Audit Plans
  • Delve into SEO audit tools like Screaming Frog, SEOprofiler, Moz, & domain tools
  • Go through different Google SEO Algorithm Updates like Panda, Penguin, Hummingbird

SEO Analytics

  • Understand SEO Tracking and Related Metrics
  • Know how to Google Analytics Custom Reports & create your SEO dashboard

2- Social Media Marketing Course

Digital Marketing Course Content

Social Media Marketing

To begin with, Social Media Marketing is another important dimension of digital marketing training courses.

By the way, there was a time when social media platforms were only used to connect with friends and share one’s personal thoughts and feelings with the world.

However, with the increased use of Social Media, it has become one of the core components of digital marketing.

Consequently, the big brands soon recognized the potential of Social Media. Subsequently, they quickly incorporated it into their promotional activities. This makes Social Media Marketing an integral part of a Digital Marketing Course Content.

Moreover, it is the youngest form of digital marketing, which helps brands to bring forth their image and message in a trendy way.

Usually, it is one of the most impactful forms of marketing, making it a necessary part of every marketing campaign.

When one opts for this Digital Marketing Course Content, he/she can learn how to research and know their audience, create high-quality relevant content, manage the business communication on different Social Media Platforms.

Generally, Social media marketing isn’t as easy as just scrolling down Facebook or Instagram and posting whatever one feels like. The social media course helps a business align its business plans with its Social Media Activities.

Particularly, the Social Media Marketing Course includes-

Know SMM History & Social Media Importance

  • Understand the evolution of Social Media Channels
  • Go through relevant Social Media Stats and Trends (in India & Abroad)
  • Understand Social Media Marketing via Social Media Success Stories
  • Know key Idiosyncrasies of all Social Media Channels
  • Learn how to choose relevant Social Channel for your Business
  • Understand what is multi-channel Social Media Marketing

Understand Community Building & Develop Facebook Marketing Strategies

  • Know what is community building on Facebook and how to create the right Facebook Brand Pages
  • Go through EndgeRank Algorithm to understand how successful marketers engage their audiences on Fb
  • Create Facebook Pages and Implement Facebook Marketing Strategies
  • Understand Facebook Marketing to ensure an increase in followers, fans, and engagements
  • Go through Important Facebook Insights and Success Stories
  • Implement Facebook Marketing Strategies from Goals to Revenues
  • Understand Competitive Research on Facebook

Understand Facebook Ads

Digital Marketing Course Content

Facebook Advertising

  • Go through different types of Facebook Ads
  • Do a Comparative analysis of Facebook Ads & Google AdWords
  • Know the role of CTR in Facebook
  • Understand how to create an Ad Copy in Facebook Advertising
  • Optimize your Ad Copy and do result-oriented Targeting

Understand Twitter Marketing & Types Of Twitter Ads

  • Understand the basics of Twitter Marketing
  • Know what is Hashtag, how to create Twitter Trends
  • Understand how to do Brand Building, PR, and Customer Engagement on Twitter
  • Go through Twitter Marketing Tools
  • Create a Twitter Marketing Strategy
  • Know different kinds of Twitter Marketing Campaigns
  • Learn what is Promoted Tweets, Promoted Accounts, and Promoted Trends on Twitter
  • Go through Different Types of Twitter Ads

Understand LinkedIn Marketing In B2B Businesses

  • Understand LinkedIn basics and how to do lead generation on LinkedIn
  • Know how to create LinkedIn Company Page, Groups, and Developer API
  • Go through different LinkedIn Ads and understand how to run them to generate leads
  • Delve into LinkedIn for HRs, Job-Seekers and Businesses Programs

Learn YouTube Marketing

  • Delve into the basics of YouTube Marketing
  • Understand the best YouTube Marketing Practices & Tools
  • Know YouTube Ads and understand their dynamics
  • Go through case studies of viral national and international YouTube Campaigns
  • Learn key Idiosyncrasies of Successful Video Marketing

Understand Pinterest, Instagram, Snapchat & Other Social Media Marketing

  • Learn Pinterest Marketing, Ads, and Best Practices
  • Implement Pinterest for Business
  • Understand Instagram Basics, Ads, Tools, and Practices
  • Delve into Snapchat Advertising
  • Understand how to use Google+, SlideShare
  • Know how Social Channels generate ROI for businesses

Delve Into Social Media Marketing Analytics

  • Learn how to do Measurement on Social Media
  • Go through the Framework for ROI Measurement
  • Understand how to create an ROI Metrics Dashboard for SMM
  • Find out different Social Media Marketing Tools to Measure ROI

3- Email Marketing Course

Digital Marketing Course Content

Email Marketing

Now, we have come down from the youngest to one of the oldest Online Marketing forms i.e. Email marketing.

To begin with, Email marketing though old is still one of the most effective ways for a business to connect with its audience. A deeper relationship and noise-free targeting are only possible through email marketing.

However, the goals of this Email Marketing course are to teach students how to drive new sign-ups, generating new leads, targeting an audience in a way that bears results, and ultimately turning potential customers into customers.

Emails can give a business 6 times the click-through than tweets. In addition, Email Accounts Holders are 3 times more than Facebook or Instagram account holders are. Furthermore, these make email marketing an indispensable means of connecting to the audience.

Moreover, Email marketing is something that every business can take part in. Some of the major components of email marketing are Announcements, Marketing offers, newsletters, and Event invitations.

Subsequently, the Email Marketing Course Content includes-

Email Marketing Basics & Evolution

  • What is Email Marketing
  • Email Marketing Case Studies
  • How Email Marketing Works
  • Components of Email Marketing

Email Marketing – Mailing List & Organizing The Mailing List

  • What is the Mailing List?
  • Types of Mailing List
  • The formula for Growing Email List
  • Strategies to Grow Email List
  • Formatting Emails, Opt-in, and Opt-Out

HTML & Text Emails

  • What is HTML Email
  • Plain Text Email
  • How to use HTML and Text Emails

Newsletters Announcements & Event Invitation

  • How to use Newsletter in Email Marketing
  • Role of Announcements Emails
  • Importance of Event Invitation Emails
  • Case studies of different types of Emails

Content & Landing Pages

  • Email Copywriting
  • How to Write Subject Lines?
  • Making Email Content Relevant and adding a CTA in your email
  • How to Send Personalized Emails
  • Role of Landing Pages in Email Marketing
  • The ideal landing pages case studies

Email Marketing Spam Compliance & How To Avoid Spamming?

Digital Marketing Course Content

Avoid Spamming

  • CAN Spamming
  • How to Check Spam Compliance of your Emails
  • Spam Testing
  • Practices to avoid being spammed

Avoid Being Blacklisted In Email Marketing

  • Single Opt-in Practices
  • Double Opt-in Practices
  • Role of opt-out, Subject line, Content, Sender’s address, etc.
  • How to check if you are blacklisted

Service Providers, Automation & Metrics

  • Comparison of Email Marketing Services Providers
  • Role of Scheduling and automation in Email Marketing
  • Tracking in Email Marketing
  • Segmentation in Email Marketing
  • Analytics in Email Marketing

Follow UPS, Tools & Email Marketing – Tips

  • Role of Follow-Ups in Email Marketing
  • Top Email Marketing Tools
  • Best Email Marketing Tips

4- Content Marketing Course

Digital Marketing Course Content

Content Marketing

Content Marketing is what makes everything possible in digital marketing practices.

When you have great content, it takes the pressure off the marketers to attract the audience. Furthermore, great content is another way to optimize your page for getting more visibility by the search engines.

All such features make it one of the most crucial parts of Digital Marketing Course Content.

When done right, content can attract the target audience and convert them into customers.

For achieving that, one has to design and publish high-quality content in the form of blogs, articles, images, videos, etc. With Content Marketing Courses online, you can easily get hands-on experience of this.

Content Marketing Courses online are therefore designed in a manner that teaches its students how to target their audience. It solves content-related problems, decides on the USP of the content marketing activities.

You can also choose a content type from various content marketing formats.

Furthermore, for an effective content marketing campaign, one has to know what type of content should be published on different online platforms.

Again, how to curate high-quality content and use content management systems, are all the subjects, which are a part of the content marketing course & which find their place in this section of Digital Marketing Course Content.

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By the way, different modules of Content Marketing Online Course include-

Content Marketing Online Course Overview

  • History of Content Marketing
  • Content Marketing Basics and overview
  • Know your Content Marketing Goals and Prerequisites
  • How Content benefits Business multifold Revenues
  • Content Marketing Careers

Content Marketing Online Course – Content Creation & Targeting Customers

  • Define your Content Creation Goals
  • Know your customers and collect information about them
  • Create Personas for your Customers
  • Know tools to help Content Creation, Editorial Calendars, Ideation and research, Format
  • Understand the different types of Content- Blogs, Lifecycle Emails, E-Newsletters, Brochures, Whitepapers, E-Books, Digital Magazine

Content Marketing Online Course – Know What Blogging Is 

Digital Marketing Course Content


  • What is Blog
  • How Blogging Works
  • What are the benefits of Maintaining a Blog?
  • Understand the interrelation between Blogging & SEO
  • Know how to make money via Blogging

Content Marketing Courses Online – Make Your Content Strategy

  • Know the difference between Content Marketing & Content Strategy
  • Define Audience for your Content Strategy
  • Understand how to do Content Audit
  • Know how to Organize and Tag Your Content
  • What are the Success Metrics you should include in Content?
  • How to align your Content Style with Brand’s Personality
  • Know how to Document your Content Strategy

Content Marketing Courses Online – Content Promotion, Analysis, & Reporting

  • How to Build an Audience
  • Learn Influencer, Email, and Comment Marketing
  • What is Guest Posting
  • Use of PR, Social Media, and Paid Promotion
  • Know the Core Metrics to Analyze Content Strategy
  • Delve into Pageviews, Bounce Rate, Engagement metrics, Social metrics

5- Search Engine Marketing Course

Digital Marketing Course Content

Search Engine Marketing

Search Engine Marketing is the primary form of Digital Marketing Advertising methods.

It is one of the most highly used digital marketing practices in today’s competitive environment and one of the most effective ways of grabbing eyeballs to grow one’s business and promote products.

Search Engine Marketing can involve both paid and unpaid methods. It is mainly the practice of increasing the visibility of a website and its products in the search engine result pages (SERPs) through the means of paid advertisements.

Here the advertisers have to bid against certain keywords that their target customers are often found entering in the search bars. The advertisements that appear on the search engines like Google, Yahoo, and Bing are called Pay per Click ads. These ads come in various formats. Some can be product listings while some are simple text-based ads.

If you are wondering what is the basic difference between SEM and SEO then let us enlighten you that SEM is mainly paid to get traffic whereas SEO is unpaid and organic. Further, SEM is highly based on bidding and the use of certain keywords.

Moreover, PPC, which is the major form of SEM, can be thought of as buying relevant traffic from paid search engine ads.

In short, SEM Course Content includes-

PPC Introduction

  • Evolution and History of PPC
  • Search Engine Advertising and PPC Ads
  • The workflow of PPC Ads and General Formula for calculating PPC
  • Properties of a Compelling PPC Ad and Advantages of PPC

Understand The Complete PPC Glossary

  • Ad Group
  • Call-To-Action (CTA)
  • Ad Position
  • Campaign
  • Ad Network
  • Click-Through-Rate (CTR)
  • Conversion
  • Ad Rank
  • Conversion Rate
  • Cost Per Action or Cost Per Acquisition (CPA)
  • Destination URL
  • Display URL
  • Cost Per Click (CPC)
  • Geo-targeting
  • Cost Per Mille (CPM)
  • Impression
  • Keyword
  • Landing Page
  • Negative Keywords
  • PPC Bid
  • Prospect
  • Quality Score
  • Search Engine Result Page (SERP)
  • Split Testing

Ads On Google

  • Know how to create Google AdWords Account
  • Go through steps involved in creating a PPC Campaign in Google AdWords

Keyword List In PPC

  • Categorizing the Keywords
  • User Phrases
  • Product-Complementary Phrases
  • Competitor Phrases
  • Keyword Match Types
  • Product Phrases
  • Building a Keyword List
  • Brand Phrases
  • Keyword Research Tools
  • Negative Keywords

Parts Of PPC Ad

  • Steps involved in Creating a PPC Ad
  • How to do Market and Audience Research, Keyword Research
  • Understand how to build Pay-Per-Click Ad, PPC Landing Pages
  • Know how to Track, Measure, and Report in PPC
  • How to Optimize the Ad
  • Know the Elements of a PPC Ad
  • How to create a PPC Ad Using Google AdWords

PPC Landing Pages

  • Know the role of PPC Landing Pages
  • Go through Types of Landing Pages
  • Know the Elements of an Effective Landing Page
  • Features of Creating a Well-Formatted and Informative Landing Page
  • Know how to test the landing page

Bidding In PPC

Digital Marketing Course Content

Bidding in PPC

  • Know what is PPC Bidding
  • Go through the Factors that Affect Bidding
  • Know What to Bid For and how much to Bid
  • Go through best Bid Management Solutions
  • Know how to make PPC Pricing Strategies

Yahoo & Bing Search Marketing

  • Know how Microsoft Ad Center manages Yahoo and Bing Advertising
  • Creating an Ad and Bidding in Microsoft Ad Center
  • Know the Structure of an Ad Account in Yahoo and Bing Advertising
  • How Yahoo/Bing Ads Editor Works
  • Go through the steps involved in Budget and Billing

Measuring Results

  • Learn all the important Metrics in PPC
  • Go through %Served, Average Cost per Click (CPC), and Average Position
  • Understand Bounce Rate, Clicks, Click-Through-Rate (CTR), Conversions, and Impression Share
  • Delve into Impressions, Quality Score, and ROI

6- Web Analytics Course

Digital Marketing Course Content

Web Analytics

Lastly, we have the Web Analytics Course that helps you Track and Monitor Online Campaigns

In the first place, Analytics Training gives you insights into the performance of your Site, Data Flow, and Visitors’ behavioural preferences.

Here, you will get to learn different analytics tools that you can use to collect, track, measure, analyze and report your website data.

Hence, Web Analytics Digital Marketing Course Content will help you analyze the performance of your website that will guide you to optimize your web page in the most result-oriented manner possible.

Furthermore, once you master Analytics, you can understand your traffic source, analyze their behavioural tendencies, and improve your campaign to make it more result-driven.

With the effective use of Analytics, you can track and measure the ROI of marketing and advertising campaigns that will translate into more leads, better sales conversion, and boosted online presence.

Generally, the Web Analytics Course includes-

Analytics Introduction

  • History and Evolution of Web Analytics
  • Learn how Google Analytics works
  • Understand effective Audience Analysis and Acquisition Analysis
  • Know the role of Behaviour Analysis and Conversion Analysis in Google Analytics

Web Analytics Dashboard

  • SEO dashboard
  • Content dashboard
  • Website performance dashboard
  • Real-time overview dashboard
  • E-commerce dashboard
  • Social Media Dashboard
  • PPC dashboard
  • Metrics of Each Dashboard

Google Analytics

Digital Marketing Course Content

Google Analytics

  • Go through the Basic Metrics and Main Sections of Google Analytics reports
  • Delve into traffic sources, Direct, Referring, and Search traffic
  • Find out how to integrate Google Analytics with AdWords and AdSense
  • Understand Benchmarking, Bounce Rate, Click, and Conversion
  • Examine Direct Traffic, Filter, Funnels, Goal and Goal Conversion Rate
  • Learn the role of Impression, Keywords, Landing Page, and New Visitor
  • Understand Organic Traffic, Paid Traffic, Page View, and Returning Visitor
  • Know the role of Time on Site, Tracking Code, Traffic and Traffic Sources

Analytics Tools

  • Understand the working of Optimizely
  • Know how Kissmetrics Works
  • Understand how Crazy Egg Functions

Key Metrics In Google Analytics

  • Know what to measure in Google Analytics
  • Go through Pageviews, Bounce Rate, and Pages per session
  • Know Demographic info, Organic traffic, Social traffic, Referral traffic
  • Understand the role of Direct traffic, Source/Medium, and Landing Pages

Segmentation In Google Analytics

  • Know what is Data Segmentation
  • Understand how to do analysis using Segmentation

Web Analytics Conversions

  • Know what is Conversion in analytics
  • Go through different types of goals
  • Destination Goal, Duration Goal, Event Goals, and Pages/Session Goal
  • Know the role of funnels in Google Analytics
  • Understand how Multi-Channel Funnel Works

Other Kinds Of Analytics

  • Role of Social Media Analytics
  • Importance of E-commerce Analytics
  • Role of Mobile Analytics

Master Digital Marketing Now!

In conclusion, as we have reached the culmination of this post, we hope you would have understood the importance of digital marketing & what should be your Digital Marketing Course Content. There are also several Google Digital Marketing Courses that can help you learn digital marketing.

Moreover, if you want to learn and master all the modules shared in this post, the Digital Marketing Training Courses can pave the path for you.

Furthermore, with a proper Digital Marketing institute, you can implement and master all the aforestated Digital Marketing Practices on live and hands-on projects.

Lastly, if you still have any doubts about the right Digital Marketing Course Content for you, write to use your specific needs and our team will help you in the process of choosing the best Digital Marketing Training Courses for you.

Moreover, if you reside in Delhi/NCR and are looking for a Digital Marketing Course in Delhi, choose the best one that suits your requirement.


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  1. Arnav Sharma

    Thanks for posting this informative blog post.

  2. Pankaj


    • Niharika Mahendra

      Hi Pankaj,

      Thank You.

  3. Megha

    This post is good. It’s useful for me. It’s easy to understand. Thanks for sharing the important information about Digital marketing.

    • Niharika Mahendra

      Hi Megha,

      Thanks for appreciating our efforts.

  4. Tarun Ghosh

    This post on Digital Marketing Course Content for beginners is really helpful.

    • Niharika Mahendra

      Thank You Tarun

  5. Olivia Lua

    Very good post.

    • Niharika Mahendra

      Thanks Olivia

  6. Deepnarayan Kushwaha

    Hey, I have read your blog that is awesome. It is very useful to the new user as well as the intermediate Digital marketing Lerner. Especially I enjoyed Digital Marketing Course Content 1- SEO Course. This is very useful for me to better understand SEO Course and Content Marketing.

    • Niharika Mahendra

      Hi Deepnarayan,

      Thank you so much for your appreciation.

  7. zeel

    Thanks for sharing the valuable information here.

  8. prachi

    informative content

  9. geetha

    Thank you for the post, really helpful.

  10. Sonu Singh

    Nice Post about Digital Marketing

  11. Bhavesh Rami

    I want to learn digital marketing course for affiliate marketing and blogging can you provide course for digital marketing ?

  12. Sahil kumar

    Thanks for posting your useful information’s in this blog is very much useful for me to improve my knowledge for more information

  13. kishan Trivedi

    Hii , Manish Singh

    Your Blog is Such useful for us. Keep Writing Important and Amazing Content For us. I learned about Digital Marketing Course in Full Information From your content. Keep Writing and updating us.

    Thank You & Kind Regards
    Kishan Trivedi

  14. kishan Trivedi

    Hello, Manish

    Your Blog is Such useful for us. Keep Writing Important and Amazing Content For us. I learned about Digital Marketing Course in Full Information From your content. Keep Writing and updating us.

    Thank you & Kind Regards
    Kishan Trivedi

  15. Israel G.

    Manish, many thanks for organizing this extensive list of topics by course type. A very well done job!


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