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Digital Marketing For Lead Generations And Sales By Mr. Pradeep Chopra, CEO, Digital Vidya At Great Indian Marketing Weekend, 2014

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Great Indian Marketing Weekend (GIMW), 2014 is a sales and marketing event which brought 50+ CMOs, VPs, Brand Heads etc. with the clients. It was lined up with plethora number of workshops, panel discussions, keynotes, etc.

During the event, a workshop was conducted by Pradeep Chopra, CEO, Digital Vidya on how to leverage digital marketing for lead generation and sales. Few key takeaways from the workshop were:

Customer Acquisition:

  • Influence your customers to buy a product.
  • Use digital to generate lead.
  • Developing sales out of these lead.

Examples of Impact Of Digital Marketing:

  • Kogi Korean BBQ Taco Truck: Twitter helped them to jump into the figures of 800 customers from 8 to 9 customers.
  • DeskAway: It used twitter to identify the lots of experts and infuencers. Also, you can find out leads through tools like twtrland.

Customer Acquisition Framework:

  • You need to have a reach to customers, resultant of which they can either find out your online presence or they will become aggregated audience
  • This helps in generating lead.
  • Once lead is generated, it can be converted into sales.

“It is not important that all your leads are converting. Few of the customers may not be interested so you generally ignore them. But, there is huge opportunity for you to nurture such customers.” –  Pradeep Chopra

Therefore, this workshop gave a clear vision on how Digital Marketing can impact lead generation and sales.

  • Digital-Marketing

  • There is 1 comment

    • 5 years ago

      Indrajit Goswami   /   Reply

      Mr. Chopra never dissatisfies his audience. He has the caliber to deliver.

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