Digital Marketing Tutorial for 2024 | Your Complete E-Guide

If you want to learn Digital Marketing but don’t know which is the right Digital Marketing Tutorial for you?

If you cannot differentiate terms like SEO, SMO, PPC, AdWords, CTR, Analytics, etc.?

If yes, Then this article is just personalized for you.

Plus, it will help you understand various peculiarities of all the integrated online marketing services.`

In this article, you will know the available Digital Marketing Tutorials and how to choose one according to your needs.

Why learn Digital Marketing?

Digital marketing is that component of marketing that uses internet technology to market products and services.

It uses multiple channels such as Search Engine Optimization (SEO), content marketing, Social Media Marketing (SMM), Paid Advertising,

Email Marketing helps brands connect with target audiences and realistically accomplish their marketing goals.

Digital Marketing is present everywhere.

Billions of advertising dollars spent on traditional marketing channels are, as of now, moving to Digital Marketing Channels, and this trend will keep on increasing.

According to Salesforce, 75% Of the Total Marketing Budget Will Go To Digital Marketing.

Digital Marketing is being ubiquitous; billions of advertising dollars spent on traditional channels are, as of now, moving to Digital Marketing Channels and this trend will keep on increasing.

There are different Digital Marketing Components that you need to pay heed to and learn while designing a digital marketing campaign– Digital Vidya.

And Digital Marketing Tutorial aids you in doing this in the most efficient way possible.

“Inspiration is the most important part of our digital strategy.” – Paull Young

Before digging deep and understanding how Digital Marketing Tutorial empowers you to be a certified Digital Marketing Professional, let us know what digital marketing tutorial is- 

What are Digital Marketing Tutorial?

• Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs, and corporations learn all the components of Digital Marketing to their advantage.
• Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlighten you about DM but also empower you to run DM campaigns as per market trend and result driven.
• Digital Marketing helps DM professionals learn digital marketing skills pertinent to the industry and hence helps them enjoy better DM career opportunities and guides them to know how to do Digital Marketing for their business.

Digital Marketing Tutorial incorporates different components, and you can enroll for those as per your specific requirements.

Components of a Digital Marketing Tutorial

1. SEO Tutorial

SEO tutorials teach you how to get traffic from the search engines’ free, paid, editorial, organic, or natural search result pages.

SEO is the name given to the practices that enhance search engine rankings of websites and web pages. It incorporates techniques that may target all kinds of searches, including local search, organic search, image search, news search, and video search engines.

A sound SEO methodology will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial Includes

• History of Search & Introduction to SEO
• On page best practices
• keyword research and competitive analysis
• SEO-friendly design and architecture
• Technical website optimization
• Link building
• Social, local, Mobile (SoLoMo) SEO strategies
• SEO site audit
• Algorithm updates
• SEO Tracking
• The Future of SEO
• SEO Career paths

2. Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is a must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for and how it differs from your competitors.

According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees a better online presence for the business.

• Officially, SMM and SEO belong to two different teams. Yet, Social Media Advertisers should be more educated on the SEO strategist’s motivation so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
• SEO strategists need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

Learn How to Start Social Media Marketing

• Choose your social network.
• Fill in your profile details accurately and stack in your keywords.
• Find your social voice and tone.
• Pick your posting technique – how regularly, when, and what substance.
• Analyze and test your social media strategy and outcomes
• Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing human experiences are other essential tips in the SMM tutorial.

What Social Media Marketing Tutorial Includes

• Why care about Social Media
• Demystifying community building on Facebook
• Creating a Social media marketing strategy
• Using Social media for B2B Lead generation and personal branding
• Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Content marketing focuses on making and promoting necessary, applicable, and steady content to attract and retain your target audiences. Content, an essential digital marketing practice, influences prospects, drives traffic, ensures conversions, and boosts sales. 

Different Channels Covered in Content Marketing Tutorial

• Blogs
• Online journals
• Podcasts
• Social Media Sites
• Video
• Article Sites, etc.

Content Marketing Tutorial Goals

Content is one of the most critical factors that play a significant role in all digital marketing strategies, and some of the content marketing goals are

• Brand awareness
• Engagement
• Lead generation
• Lead nurturing
• Sales
• Customer evangelism
• Customer retention and loyalty
• Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn How to Start Content Marketing

• First, you need to know the reason behind starting content marketing, as realizing the reason and intention behind a content marketing campaign is critical for its success.
• Then, you need to pay heed to the clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
• Now is the right time to organize your content and look at the best content channels and related formats. You must know the diverse content formats and channels your target people utilize.
• You need to ensure that your content is engaging. It is crucial to align your content with the channels you think your audiences will best get.
• It is the right time to ensure the content is found and consumed. Do promotion and be involved in engaging your audience.
• You must attempt diverse content, check analytics, and continuously adapt to the latest trends.
• Finally, you need to test and measure the success of your content marketing and optimize it consistently.
• Keep some content marketing steps handy to ensure consistent success.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered email marketing because it ensures brand recognition and trust building.

Email marketing tutorial helps you learn how to keep up an email list segmented as per a few variables, including spending habits, response time, user’s likes and dislikes, etc.

Some of the most useful email-marketing tools are

• MailChimp,
• Constant Contact, and
• My Emma.

Channels of Email Marketing Covered in Email Marketing Tutorial

• Email newsletter
• Dedicated Emails
• Digests
• Sponsorship Emails
• Lead Nurturing
• Transactional Emails

Email Marketing Tutorial Syllabus

• How to ensure the deliverability of your emails
• How to create effective Email Content
• Learn to acquire customers using Email Marketing
• Effectively using creativity in Email communication.
• Nurturing and automation
• Resources for situational analysis and progressive updates 

5. Mobile Marketing Tutorial

According to the best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion-oriented marketing channels. It lets you target customers with personalized, time and location-sensitive promotions that advertise your products and services. 

Mobile Marketing Tutorial Covers

• SMS messaging (text messaging) is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
• Search engine marketing comes second, and display-based campaigns come third as top SMS marketing channels.
• Location-based Service (LBS) helps you target customers as per their location by sending marketing messages.
• Augmented reality mobile campaigns help promote your business and product through location-specific information that overlaps users’ phone displays.
• 2D barcodes that scan vertically and horizontally with equal competency and help you include more information. A mobile user scans the barcodes to access related information.
• GPS messaging helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

Learn Different Ways to Drive Conversions via Mobile Marketing

• Optimize for micro-moments
• Use QR codes to streamline the user experience
• Use Hyperlocal marketing
• Use SMS marketing 

6. PPC Digital Marketing Tutorial

In PPC, advertisers pay a fee each time users click on their ads.

The Pay-per-click amount can be calculated by dividing the advertising cost by the number of clicks generated by a particular Ad. PPC is paid advertising that buys visits to your site rather than trying to gain traffic via organic means.

One of the most popular forms of PPC advertising is Search engine advertising which allows advertisers to bid for their Ad placements in a search engine’s sponsored links. Such ads appear when any user searches in search engines, placing keywords related to your business.

Search Engine Marketing Tutorial Includes:

• SEM overview
• PPC Overview
• Strategizing PPC Campaigns
• Market Analysis
• Ad Writing Techniques
• Campaign Management
• Bid management plan
• Effective Landing pages
• Performance tracking
• SEM Management, etc. 

PPC Tutorial Helps You Learn How Ads are Rewarded Ranking in PPC

• Ads that are popular with users are considered of the highest quality. In PPC, the ranking is not offered to the highest bidders, but Ads are rewarded for their excellent performances.
• Better quality ads enjoy greater CTR and lower costs.
• Google AdWords PPC platform easily enables businesses to create Google ads. 

Learn Noticeable PPC Advertising Factors

• Keyword Relevance
• Landing Page Quality
• Quality Score

PPC advertising campaigns are built around keywords, and AdWords experts advise continuously growing and refining your PPC keyword list. 

Understand the Opportunities that PPC Advertising Offers

• Grow Your Customer Base
• Generate Leads at Low Costs

7. CRO Digital Marketing Tutorial

Conversion is understood as accomplishing your goals, and CRO optimizes the conversion percentage. In Conversion Rate Optimization, you optimize your site to increase the likelihood that your visitors make the move you want them to make.

As a critical metric in E-commerce, Conversion Rate reveals the percentage of the site’s total traffic completing a desired action like downloading a Digital Marketing Video Tutorial or digital marketing tutorial pdf.

Learn what Conversion Rate Optimization is

• Practice that improves a site’s performance by using analytical insights and users feedback
• Based on the unique objectives and needs (KPIs) of a website
• It lets you know the outcomes you are getting from generated traffic 

Learn Where You Can Use CRO

• A/B testing
• Customer Journey Analysis
• Cart abandonment analysis
• Segmentation
• Copy optimization
• Online surveys
• Customer feedback, etc.

8. Web Analytics Digital Marketing Tutorial

Web Analytics helps you understand and optimize web usage by collecting, analyzing, reporting, and measuring Internet data. Web analytics lets you know how your users behave, what they prefer, how they convert, and other related activities.

Advantages of Web Analytics Tutorial

• Learn performance measures of websites along with the behavioral tendency of users
• Know metrics that show how a site meets the client’s need
• Understand analytical results that aid you in improving your site’s performance accordingly 

How Web Analytics Identifies Users and Their Behaviour

• User sessions
• IP addresses
• User-agent and IP address combination
• Cookies, authenticated users, etc.

9. Google Analytics Digital Marketing Tutorial

For all those who have a blog or a static website, it is essential to know Google Analytics.

Google Analytics helps you learn a lot about your website visitors and related traffic.

Google Analytics Tutorial Helps You Understand

• Number of people visiting your site
• Locations of your visitors
• The requirement for a mobile-friendly website
• Websites that send traffic to your site
• Marketing tactics that drive most of the traffic
• Most popular pages of your website
• Number of visitors converted into leads or customers
• Blog content that visitors liked the most
• Geolocation of converting visitors 

Learn How To Translate Insights From Google Analytics Into Action-

• By establishing a relationship among your data
• By analyzing trends rather than data points
• By turning data into predictive models
• By predicting future KPI performances 

10. Google AdWords Digital Marketing Tutorial

The last step of this Digital Marketing Tutorial belongs to Google AdWords, a marketplace where businesses pay to let their sites rank high for their keywords.

Google AdWords allows you to promote your brand more effectively for your keywords.

Ads in Google AdWords will only show up for the keywords selected by you.

Google counts the clicks you get on your ads and charges you accordingly. Google also counts impressions, let you know how often your ad has already been shown to any user searching for the keyword related to your Ad.

• Dividing Clicks by Impressions gives you Click Through Rate (CTR), the percentage of users visiting your advertising page after clicking on your Ad.
• Google AdWords is like an auction house where you set a budget and a bid’ for your Ad. The bid decides the amount you wish to pay per click. If your maximum bid is 5$, then Google will show your Ad to people if your competitors are not bidding more on average.
• However, Google cares about its users and shows them a more relevant ad that may pay less compared to the ad with a high bid but lower quality and relevance. This means- Quality ads + good bids = win!

Digital Marketing Google AdWords Tutorial Includes

• What you need to know about online marketing
• How to create an AdWords campaign that reaches new customers

Digital Marketing Tutorial for Beginners- CDMM

Aforestated components of a Digital Marketing Tutorial are considered the best fit for those who want to excel in a particular Digital Marketing Field.

But, for beginners, it is always prudent to apply for CDMM- Certified Digital Marketing Master Course, as it lets you learn all the Digital Marketing Components inclusively and comprehensively.

The Course Curriculum of CDMM Includes

• Email Marketing (12hrs)
• Social Media Marketing (15hrs)
• Inbound Marketing (12hrs)
• Search Engine Marketing (12hrs)
• Search Engine Optimization (12hrs)
• Web Analytics (12hrs)

Digital Marketing Video Tutorials

Digital Vidya online training programs are top-rated Digital Marketing Video Tutorials.

These video tutorials help you learn different digital marketing components more effectively.

You also get the opportunity to access them anywhere.

Plus, you can study at your place.

Available Digital Marketing Video Tutorials for you are-

• Web Analytics
• Social Media Marketing
• Search Engine Optimization
• Search Engine Marketing
• Email Marketing
• Inbound Marketing
• Facebook Marketing

Benefits of Digital Marketing Online Tutorial

• Digital Marketing Online Tutorial helps you learn and excel in digital marketing at your convenience.
• Digital Marketing online tutorial lets you choose the course, timing, and method best suit your business and routine.
• It lets you be certified and ready to encash career benefits of one of the fastest growing industries, i.e., the DM Industry.
• A well-trained and certified Digital Marketer can earn Rs. 15,000 to 250,000 per month.
• A Digital Marketing Online Tutorial is considered best to ensure exponential growth if you want to learn and leverage digital marketing for personal and organizational growth.

Digital Marketing Tutorial YouTube

Youtube is a place where you can learn anything for free.

Digital Vidya offers a Digital Marketing Tutorial on YouTube Channel

The channel includes videos of different digital marketing components and top tips to make a rewarding career in Digital Marketing.

Some of the Best Digital Marketing YouTube Tutorials are-

• Mobile Marketing Tutorial YouTube
• SEO Tutorial YouTube
• Email Marketing Tutorial YouTube
• Content Marketing Tutorial YouTube
• CDMM Course FAQ
• Digital Marketing Case Studies
• A career in Digital Marketing

Digital Marketing Free Tutorials

Digital Marketing free tutorials are designed to understand the digital marketing landscape and utilize it for the following:

• Sales and business development professionals,
• Advertising and marketing professionals,
• Brand managers and media partners,
• DM professionals,
• Entrepreneurs,
• Management Students,
• Business heads, etc.

Available Digital Marketing free Tutorials are-

 1. Free DV DMO- Digital Marketing for Business & Career Path

You may register for this digital marketing tutorial for free and go through the DM case studies along with tips for building a rewarding career in DM and exercises for creating a successful online advertising strategy.

The DMO session allows you to ask live Q & A with Digital Vidya’s CEO. 

2. Free Digital Marketing Webinars

Digital marketing webinars are accessible online for free, and you can utilize them to learn different idiosyncrasies of DM.

 Some of the top-rated DM webinars are-

• How to Generate Profits from Google Display Ads
• Digital Marketing for Customer Acquisition
• How to optimize your online presence for 6X growth in sales
• How to improve customer experience with big data analytics
• Accelerated mobile pages to win Search War in 2017

Jobs after taking digital marketing tutorials

A digital marketing career is highly result-driven and rewarding.

Depending on different Digital Marketing skill sets and responsibilities, there are many other digital marketing job roles in the market-

Final Words

A Digital Marketing Tutorial not only helps you learn digital marketing but also enables you to build a strong career in Digital Marketing that can surpass the competition and be a market leader.

From the aforestated Digital Marketing Tutorial options, you can choose the one that is relevant to your business or career path.

Well-sculpted and highly engaging Digital Marketing Tutorials will let you rise on the right DM track, widen your reach, target the right customers and get the expected outcomes.

If you are facing doubts about choosing the best Digital Marketing courses for you- ask us in the comments.

Does the opportunity of Digital Marketing inspire you? You may also enroll in our Certified Digital Marketing Master Course for more lucrative career options in Digital Marketing.

Cheers!

FAQs

1. How do I start learning digital marketing?

Here are a few ways you can start learning digital marketing as a beginner-

Enroll in a digital marketing course

• Learn from the experts in the digital marketing industry
• Subscribe to and read digital marketing blogs
• Attend digital marketing webinars
• Learn from youtube videos.
• Create your blog

2. Can I study digital marketing at home?

Yes, you can study digital marketing at home.

There is so much information online through digital marketing courses, blogs, youtube videos, podcasts, etc.

You can learn through them at your own pace.

3. How long will it take to learn digital marketing?

It takes an average of 3 months to learn digital marketing.

But some digital marketing courses have a duration of 6 months or more too.

4. How many topics are in digital marketing course?

On average, there are 20+ modules in a digital marketing course.

Our popular CDMM course has 44 modules for you to learn digital marketing from the comfort of your home.

5. What are the 5 most popular types of digital marketing?

Currently, these are 5 most popular digital marketing types-

• Content marketing
• Social media marketing
• Search engine marketing
• Search engine optimization
• Web analytics