Digital Trends that Marketers Need to Keep Pace within 2020

by | Jun 15, 2020 | Digital Marketing

9 Min Read. |

This is finally the beginning of the year and we all know that with the New Year comes in some new and amazing trends. This time we are going to be talking about digital marketing trends. Yes, you hard it absolutely right, people. The entire world is going digital right now and we need to keep up the pace.

Well, to be completely honest, the world has been moving towards being digital for a very long time now. So, the amazing digital trends are going to be really important for the people out there. Here we are going to talk about that a little bit.

What do you understand by Digital Trend 

Digital trend, you might recall what a trend is. It is a general direction in which something is changing or developing, and it can be of fashion, lifestyle or news. And the digital trend is precisely the technology news, or information website or even lifestyle. They publish guides, news, how-to articles, reviews, podcasts or any descriptive videos.

The recent digital marketing trends are more likely about how any news can reach the target audience. It is the actual significance of digital trends. Since trends are not restricted to anything, they can change with time and place. A new trend comes in the market with the new season.

Top Digital Trends 

Here we are mentioning some recent trends in digital marketing. Look at them and know what is trending these. Being a part of this universe, it is crucial to know about any news, entertainment, and trend. Keep yourself updated with this.

  1. Conversational Marketing 
  2. Social Media Marketing 
  3. Website Security 
  4. Artificial Intelligence 
  5. Micro-influencer 
  6. Vlogging 
  7. Sentiment Analysis 
  8. Direct messaging 
  9. Structured Data SEO 
  10. Long format Content 
  11. Interactive content 
  12. Quantum Computing 
  13. Privacy Marketing 
  14. Branding 
  15. Google Ads Smart Bidding 
  16. Deep Learning and Big Data 
  17. Progressive Web Apps (PWAs) 
  18. Social Commerce and Shoppable Posts 
  19. Semantic Keyword Research 
  20. Neuromarketing

Digital Trends in India 

When talking, especially about India, there are several digital trends in India. 

  • The rise of Social Media 
  • Augmented Reality 
  • Advertising 
  • E-commerce 
  • Social media influencers 

Have an Introduction to These Amazing New Trends

Here we are going to provide you an insight into the digital trends in India and in different other countries in the best way. Make sure that you are all prepared for it and we guarantee that you are going to get some great results for sure.

The year 2019 has been quite busy for marketers and businesses. What with the world going all-digital, there was a need to find out some recent trends in digital marketing. But 2019 is over and with that, the time for some digital marketing trends is over as well.

It is finally time to move forward and there is no doubt that you need to look ahead into the future and this is where we are going to help you out with and that too in the best way.

Some Digital Marketing Trends That You Need To Know About

I guess we can all agree to the fact that technology is something that is advancing at a very fast rate for sure. So, there are some trends which we have in line for you that are completely focused more on the technology in the best way.

However, there are quite a few of the others and we are absolutely certain that you are going to love it. We are going to touch on topics such as marketing which is data-driven and AI as well. So, buckle up for some information as it is going to be a long ride.

1. Voice Search Is Gaining Momentum

Do you know that voice search is currently one of the best digital trends in India and some other places as well? Devices such as Alexa and Siri own the sectors and that is exactly what makes this trend so important for the people out there. We guarantee that you will find this information helpful in 2020.

There are more than 25% of the adults situated in the US who are currently using devices such as Alexa and Google in order to initiate the voice search feature that they have.

Not to mention that Siri is also getting a lot of popularity as well. That is why it can be considered as one of the most amazing recent trends in digital marketing, to be honest.

2. Shoppable Posts

We all are aware of the fact that social media plays a very important role when we are talking about online marketing in the best way. However, you will be a bit surprised to know that most people tend to make their purchase decisions from social media posts for sure.

About 60% of all the Instagrammers have to say that they are discovering some new products from the offers and posts that are made online and that too on social media. So, it can be said without a single speck of doubt about the fact that this is another one of the amazing digital trends that people actually need to know about in the best way.

Shoppable posts are definitely going to gain momentum in the year 2020 as more and more people become interested in the way social media is able to influence the purchasing decisions that people have been making lately.

3. AR And VR Takes The Lead

Here is another one of the digital trends in India which we are pretty sure is going to be interesting for you for sure. Virtual reality and Augmented Reality or more popularly known as VR and AR respectively are some digital trends that have certainly exploded in the present scenario. To be honest, these trends have been there for a very long period of time for sure.

However, VR was the one that had most of the popularity in the past few years. Still, it can be said that AR is also taking the lead as well. So, this is certain that in the coming years, AR and VR are going to rule the online world.

People can now have 360-degree tours of properties and so many other areas in the best way. How do you think that is possible? Well, it would have to be with the help of these amazing AR and VR digital marketing trends.

4. Interactive Content

Now, this is something that might be a bit interesting for you because the content is something that people always seem to value for sure. Do you think people are going to stop appreciating the content that is provided in the sites and some other locations as well? Of course, they will not.

That is one of the main reasons why having some changes in the format of the content is really important. This is exactly what interactive content is all about for sure. Well, this is certainly one of the best digital marketing trends and you need to follow it once and for all.

About 90% of all the buyers of products and services say that they want to have some more interactive content. That is because they can find all the information that they need to from this type of content. We can say this without a single speck of doubt that this trend is going to catch up in the best way.

5. Google Ads Smart Bidding

When we talk about the world of digital trends that are used in marketing, Automation is something that has been in use for a very long time. However, there has been some recent adjustment to some of the sections and that is something that we know as the Google Ads updates in the best way.

Well, Google Marketing live is planning to incorporate the amazing automation into the world and this is one of the recent trends in digital marketing that people actually need to know about. Smart bidding with the help of Google Ads and automation is definitely going to be a thing in the coming year.

6. Personalization

This is probably one of the most important digital trends in India that people need to know about in 2020. Marketing in a personalized way is all that people can think about for sure. Consumers no longer want to have those generic ads that might not really be of any help to them at all.

Not to mention that people are no longer interested in commercials as well. They also tend to avoid ads when they are trying to listen to some music, even if it means they need to pay some extra money for it. So, there is no hope for generic and traditional advertising anymore. We need something bigger and better for this.

This is why we think personalized advertising is one of the best digital trends that anyone could ever ask for. These amazing personalized ads are appealing to the people and carry a lot more for them. Hence, this is another one of the trends which are going to catch up in the future for the people and companies.

7. SEO Structured Data

About 49% of the results that are found in the Google search are the ones that had no clicks in the 1st quarter of the year 2019. Now that is a piece of information many might not see as useful but it is certainly something that the online marketers would love to have for sure.

These search results that have no clicks in them are the ones that are actually lost and not really able to get more the traffic for sure. Also, there are fewer and fewer visitors coming in from techniques such as SEO and other organic options as well.

However, data is something that never gets old and useless for the people. With the help of certain other trends such as Visual search and so much more, people can actually have some great results. This is why connecting Data with SEO is probably one of the smartest things that people can do.

This is why this is a trend that companies and online businesses actually need to focus on. We are absolutely certain that the results would be amazing in this case.

8. Interactive Email Experience

Now here is something else that you might be interested in for sure. When it was the year of 2019, Emails that were based on engagement and appeal were one of the most amazing digital trends in India for sure. The one thing that we know about email is that it is not really going anywhere.

So, why not just use it to the advantage of the companies and the online marketers for sure. However, one thing that people need to know is that the delivery style and the design of the email marketing efforts are currently in a phase of change.

This is why more and more companies are into the interactive email services and it has really started to pay off. More people want to make sure that they have an email system that is appealing. This is exactly what this amazing digital marketing trend does. Hence, we all need to know about it more.

9. Vlogging 

Media has become one of the best platforms to make your video blogs or vlogs successful these days. YouTube, Instagram, and Snapchat are better platforms to speak directly to the audience through visuals. The Vloggers can go live and interact with the clients; this will help them build a stronger relationship between them. 

10. Micro-influencer 

It’s been a year since Influencers are in trend in Digital marketing. These micro-influencers are restricted to some niche, and they tell you and update about that. They remain in touch with their followers, and they get famous based on the niche they work on. It’s a better way to promote.


These are some of the recent trends in Digital Marketing that people actually need to know about. We are pretty certain that digital marketing is one of the main things which is keeping the online world intact.

Developing businesses and making companies online is the main premise of digital marketing.

So, it would be a fair judgment if we say that these digital marketing trends are certainly very important for the online business world. Follow these amazing trends of digital marketing and we are certain that you are going to get all the benefits for your company.

Digital trends make you updated of your surroundings. Social Media, out of all, has developed and reached a high level of the trend. It seems it is one of the top-listed digital trends available, not only in India but the entire world. 

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