Considering the growing importance of digital media and rapid growth of Internet based businesses, digital marketing training industry is poised for growth in 2015.
According to a recent report by GroupM, digital advertising will account for 9.51% of overall ad spend of Rs 49,000 crore in India in 2015. Among various ad channels, digital will show the fastest growth of 37%. To cater to this growth along with ever expanding growth of other digital media channels, industry needs to build a strong talent pool. Digital marketing education firms such as Digital Vidya will have to play an important role in bridging the gap between available and needed digital marketing talent.
Started by IIT Delhi alumni and serial entrepreneurs Pradeep Chopra and Kapil Nakra in 2009, Digital Vidya has contributed to the growth of over 6000 professionals from over 3000 brands across Asia through over 300 digital marketing training programs. Certified Digital Marketing Master (CDMM), a digital marketing master certification course offered in association with Vskills, a Govt. of India initiative is Digital Vidya’s flagship course.
Digital Vidya also offers customized in-house digital marketing training programs for corporations and has served over 100 organizations such as Philips, Intuit, GE, Cisco, Times Internet, Citibank, Adobe, SAP, Sony, Wipro, EY, Pernod Ricard, Viacom18, and Reliance. Digital Vidya also partnered with Google and Microsoft in India to empower and enable their partners in leveraging digital marketing for their growth.
Speaking on this acquisition, Digital Vidya’s CEO & Co-founder Pradeep Chopra said, “Having Digital Academy India as a part of our family will further strengthen our leadership position in digital marketing training industry. This acquisition will help us expand our reach and further enhance the quality of our digital marketing certification programs for our customers and partners by leveraging the strengths and experience of Digital Academy India.”
Digital Academy India was founded in August 2012 by the husband-wife entrepreneur duo, Aditi Oberoi & Gaurav Oberoi. The management team was later joined by Anannya Roy Sen as a Senior Partner. The team has trained more than 5,000 professionals across the country. Digital Academy’s flagship program, Certification Program in Digital Marketing (CPDM), is a highly coveted digital marketing certification with a project-based approach.
Digital Academy has also trained digital marketing teams of a vast list of companies on customized corporate training programs. The client list of Digital Academy reflects variety, spanning from multi-nationals corporations to single-room startups, and from entry-level executives to CXO level strategy makers.
Speaking about the acquisition, Gaurav Oberoi, Founder and CEO at Digital Academy India, shared “Through this association, we’re combining the best of two extremely strong players in this industry. This consolidation of expertise in training and certification will create a great learning platform for individuals & organizations wanting to leverage the power of digital marketing. We’re certain that this consolidation would result in tremendous value for both the organizations and their respective clients and partners.”
Sharing his views about the acquisition, Mahesh Murthy, Managing Partner, Seedfund and Founder Pinstorm says “I’ve had the pleasure of knowing and working with Pradeep and Kapil for over a decade. And I’ve been an eyewitness to the growth of their baby, Digital Vidya over the last five years. I’m proud of the fact they’ve now made their first acquisition – and this further leads me to believe that they will rule the market when it comes to training on digital marketing in India – a fast-booming field.”
Post acquisition the management team of Digital Academy India has completely exited the venture. “Gaurav and team have been instrumental in nurturing Digital Academy and creating a strong brand equity. We wish them the best in their future endeavors. Both the brands will continue to co-exist as they offer uniquely different digital marketing training programs.”, shares Pradeep Chopra.
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PR & Communication Lead, Digital Vidya
Ph: +91-11- 9711614544