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Digital Vidya Announces Its First Search Engine Marketing Workshop

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Digital Vidya, India’s leading Digital Marketing education firm announces the launch of its first Search Engine Marketing Workshop, scheduled for 21-22 November 2013 in Bangalore, India.

Digital Vidya has been contributing to the growth of Digital Marketing Industry in India since 2009 through its practical training programs. Over 3500 professionals and students from more than 1000 organizations and institutions across Asia have participated in more than 150 training programs organized by Digital Vidya.

In addition to offering Digital, Social and Email Marketing workshops, Digital Vidya is delighted to announce another latest addition to their training programs – Search Engine Marketing. This hands on, case study driven workshop will focus on different aspects of SEM such as strategizing PPC campaigns, Ad writing techniques, campaign management, Market Analysis and a lot more.

According to Marc Ostrofsky, “Search Engine Marketing and Search Engine Optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.” This simply states the importance of SEM for digital marketers. Digital Vidya’s two-day Search Engine Marketing workshop is scheduled for 21st November in Bangalore for Sales and Business Development professionals, advertising and marketing professionals, entrepreneurs, Digital Marketing Professionals and any marketer who wants to generate leads and increase traffic from PPC campaigns.

Speaking on the launch of this workshop, Pradeep Chopra, CEO and Co-founder of Digital Vidya said, “This workshop will help you target audience based on their interests, location, demographics, time and so on. We are delighted to add this new workshop to our training programs and will soon announce the dates of this workshop for other cities in India.”

Some of the outcomes that you can expect after attending this workshop are – you will get an overview of Google Adwords, Miscrosoft AdCenter and Yahoo Search Marketing, you will be able to strategize PPC campaigns and learn effective segmentation of keywords. SEM management is another USP of this workshop, which will help you to optimize the display network campaigns and track and measure view through conversations.

Looking at the learning opportunities, this workshop is expected to fill quickly. Interested people can find more details and register online for  Search Engine Marketing (SEM) Certification Course


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