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Digital Vidya Empowered IIM Lucknow Students About Digital Marketing

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Digital Marketing is a field that is constantly evolving. It has simply changed the way organizations are now connecting with potential and existing clients. With each new social platform, a brand’s strategy for reaching new audience while engaging with current ones is also changing. Overall, it has lent a new direction to the world of marketing, which makes it necessary for aspiring marketers to learn more about it.

Digital Vidya, India’s leading Digital Marketing Education Firm conducted a one day workshop at IIM Lucknow to give the aspiring marketers valuable insights on Digital Marketing.

This workshop was conducted by Mr. Prateek Shah, Lead Trainer, Digital Vidya on 13th Oct 2013 and saw enthusiastic participation from 100 PGP II students. He shared with them valuable insights on the right use of Digital Marketing channels and methods that enables an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

As shared earlier more than 100 IIM students participated in this workshop. As reported by Prateek, all the students were quite excited to learn about various digital marketing strategies. Some of the feedbacks that we got from the students that attended this workshop were: “Wonderful workshop must for all beginners”, “The workshop was a kick start to look more deeply into how companies are leveraging social media. Various new campaigns highlighted in the session really provoked out of the box thinking.”

In fact, you can also get a view of the content that was shared with the students during this workshop at SlideShare. We have uploaded the presentation, “Why care about Digital Media and Digital Marketing” presentation, which can help some of our readers know the agenda of this workshop.

Recently, Digital Vidya has announced 6 months Certified Digital Marketing Master Course (CDMM), which is a joint certification offered by Digital Vidya and Vskills. This course is helpful for students and professional that are interested in building a rewarding career in Digital Marketing.

Some of the outcomes that you can expect after attending this course are you will be trained on different aspects of Digital Marketing such as Email, Social Media, Inbound and Search Engine Marketing. Moreover, you will also be trained on SEO and Web Analytics.

There are no pre-requisites for becoming CDMM and anyone interested in earning this title can register online.

CSMMP (Certified Social Media Marketing Professional) is another joint certification offered by Digital Vidya and Vskills, a govt. of India initiative. While training is integral to developing talent in any industry, an industry certification like CSMMP will help bridge the gap between knowledge and employment.

Anyone who aspires to earn a CSMMP title can register online by paying a nominal fee and then appear for the exam at any of the listed centers.

If you are wish to organize similar Digital Marketing Workshops in your institution, you can contact Mr. Shivkant Singh at 9871450234

About Digital Vidya

Digital Vidya is India’s leading Digital Marketing training company and also the first one to launch Social Media workshop series in India. With the mission of contributing to the growth of Digital Marketing industry, Digital Vidya helps individuals and organizations leverage Digital Media to grow their businesses by offering hands-on training programs.

[CEO, Digital Vidya]
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing, and Big Data & Data Analytics training company.

A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.

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