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Digital Vidya Speaks At Great Indian IT Marketing Summit & Awards 2015 By Paul Writer

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The year 2015 seems to have brought along a lot of new stuff in store and will affect a lot of domains and industries with in the ever-changing and evolving scenario. 2015 will be a great year especially for all the businesses and the service providers as the ways to present the products and deliver the services will evolve.

Digital Marketing that is the strong driving force for digital businesses will have a lot of new things to be discovered and accordingly alter their B2B business strategies such that their businesses yield better results. To cater to the same, The 3rd Annual Great Indian IT Marketing Summit 2015 is being held at Bangalore by Paul Writer on the 10th February with a view to lay emphasis on the particular needs of the IT marketing industry.

The theme of the summit is: “Are Your Ready For What’s Next?”. Thus, revolving around this theme, industry experts, leaders and influential personalities will be a part of different sessions at this event. Primarily, the event will kick-start by Paul Writer’s CEO, Jessie Paul welcoming the speakers and enlightening the attendees by creating a context of the summit. There will be several sessions which will focus on how from you to me to use, ‘Internet of Me’ has transformed IT Marketing. Moreover, discussions will be held on how to make partnerships really work for the business entities. Furthermore, more importantly, the three C’s of nurturing digital business viz. Content, Conversations and Conversions will also be talked about. Thus, in a nut shell all the driving factors on how to build consumer-centric economy by altering the marketing activities will be discussed in the different sessions.


Pradeep Chopra, CEO and Co-founder, Digital Vidya is one of the pioneers in the Digital Marketing fraternity in India. Since past 15 years, Pradeep has been into the internet industry and is a prominent name and International Speaker on Digital Marketing and Entrepreneurship. Having over such a great amount of experience, Pradeep along with Kapil Nakra, co-founded Digital Vidya, which is acclaimed to be Asia’s leading Digital Marketing training company.

At the Great India IT Marketing Summit Awards 2015 by Paul Writer, Pradeep is moderating a panel ‘Move over Digital Marketing -Social Selling is Here’. The panelists include Anjali Gupta, Leader -Bran Systems, Digital Marketing & Strategy -IBM, Ashok Lalla, Global Head Digital Marketing -Infosys, Jatin Modi, CEO -Frog Ideas, Xavier Prabhu, Founder & CEO -PR Hub.

This panel would be exploring the opportunity of Digital Marketing including Social Media as part of Integrated Marketing strategy for B2B Businesses. In the panel discussion, the panelists will cover following key areas:

  • How can an organization institutionalize the process of leveraging Digital Media especially Social Media, which requires leveraging individual profiles of key stakeholders?
  • What’s the opportunity of influencer engagement for B2B businesses?
  • Should a B2B organization create their own community or rely on existing community platforms such as LinkedIn Groups?
  • Which are the most effective tools used for Tracking, Publishing and Analyzing?
  • How can Content Marketing be used by B2B organizations both for individual branding and organizational thought leadership?
  • Opportunity of Personalized Targeting and Communication for B2B Marketing

Undoubtedly, this is going to be an extremely interesting as well as a session full of enthusiasm as the influential speakers, session moderators as well as the attendees will put forth their knowledge and enlighten how to cash upon the luring opportunities offered by Digital Marketing by including Social Media as a means to formulate the business strategy.

So, hurry and Register Now to be a part of this insightful event!!

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

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