While advertising, visual appeal is one of the core factors that help in attracting the audience. For this reason, Display Advertising has become a popular digital marketing practice.
Display Ads offers multiple benefits to the business like creating brand awareness, increasing visibility and effective targeting. With its emerging popularity, more and more advertisers are making their way towards it.
If you are also looking forward to enhancing your Display Ads strategy and want to know some of the amazing growth hacking tips on Display Advertising, we are here to help.
To give to insights on the same, we had with us Chandrashekhar Muralidharan, Display Product Specialist at Google, who shared his expert knowledge and spoke about how Display takes the lead on Digital Marketing growth.
Here are some of the key points that were shared during the session:
- The future is all about more Ad engagement with interesting formats that cut the Ad Clutter
- Google Publisher Inventory is seeing a tectonic shift with less text.
- Marketers are expected to strategize for one audience view across multiple devices and channels.
- Reach out to the audience based on their interests, behaviours, habits and purchasing decisions.
- Strategic solutions for every stage of the consumer journey(funnel).
- Making ads better by removing the irrelevant ads, increasing control & transparency and having the right measurement parameter.
While these were some of the highlights of the session, here is a detailed version of how Display Takes the Lead on the Digital Marketing Growth.
Hopefully, this webinar was valuable and added to your knowledge. Moreover, if you are looking forward to Digital Marketing for Business & Career Growth, join our free Digital Marketing Orientation session.