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Driving Innovation In Road Transport In India At The E-Tailing & Travel Commerce Conference 2015, IAMAI

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The E-Tailing and Travel Commerce Conference 2015, which is a two-day long conference is being held at the country’s capital at The Lalit, New Delhi om 23rd and 24th July. The conference has been organized by The Internet and Mobile Association of India (IAMAI) that conducts the conference on an annual basis.

Day 2 of the conference was inaugurated by an industry expert Amarjit Singh Batra, Country Head, OLX who shared the journey of the classifieds platform and the user experience that they come across every day. He strongly advocated the fact that “Big guys getting bigger, niche models sprouting..”. 

Followed by this, there was a leadership talk by yet another eminent personality Samyukth Sridharan – President and Chief Operating Officer, Cleartrip led major focus on the mobile accessing concept of the business. He stated that different environments have different requirements from the customer’s perspective. The rides are safe and the security quotient is pretty fine.

Moving on, there was a panel discussion on ‘Driving Innovation in Road Transport in India’ with Manoj Marwah, Partner Advisory Services, EY India  as the session moderator.

He shared that people in Delhi find it difficult to get cabs at odd hours such as 2 in the night or 4 in the morning. But, now the scenario has changed. There are positive impacts of these cab services on the users.

On the panel to discuss about ‘Driving Innovation in Road Transport in India’ were the following eminent personalities:

Anand Subramanian, ‎Director – Marketing Communications, Spokesperson, OlaCabs

He substantiated that this is a market where the consumer is all concerned about the drive to the destination, while the driver is concerned about the distance or kilometres of drive. To be precise, the number of trips for a driver is what counts for thje most for the latter.

Siddhartha Pahwa, CEO, Meru Cabs

He started off by asking a question to the attendees of the event, ‘how many of you have used any of the can services to come to the conference?’. He stated that in India and globally, the number of users are increasing while the number of taxi services is going down. The space for moving of traffic is captured by the cars using that space as the parking lot.

He strongly advocated that product reliability is the core concept that should be led emphasis on. Secondly, the safety part should be handled with utmost care to avoid unfortunate incidents that have happened in this industry.

Kapil Sehgal, CEO, GetMeCab

They provide outstation cab services, return and one way side service, unlike radio taxi services. For instance, in Delhi, users access the GetMeCab service for one-side travel to the hospitals who are commuting from different parts of the city. They readily provide 24*7 services, which makes it reliable and comfortable to the users.

Neeraj Singhal, ‎Head of Expansion – India & the Subcontinent, Uber

In his point of view, there is a big need for solution and options in terms of how to book cabs at odd hours of commuting, payment methods, safety features and much more. One of the important lessons is not only price conscious consumer but also digitally active consumers. Merely moving people in taxis is not sufficient, getting safety instruments installed in the cabs is the need of the hour.

He also stated that the road transport cab service marketplace is similar to that of Amazon and Flipkart’s marketplace, wherein the consumers are lured to use the service through mediums of discounts.

Raghav Gupta, Country Manager, BlaBlaCar

They are essentially a car pooling market place. Like travel from Delhi to Chandigarh, from Mumbai to Pune etc. They use their personal cars and put in market for sale, so that they can do car pooling. Recently launched in Indian in January 2015, which is a 6 years old French company.  They are making city to city travel easier.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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