5 Simple Steps To Engage Your Audience on LinkedIn

by | Jun 27, 2017 | Social Media Marketing

5 Min Read. |

How will you engage your audience on LinkedIn

5 Simple steps to engage your audience on LinkedIn

Engaging the audience on LinkedIn is a big task. LinkedIn is undoubtedly is one of the biggest social media platforms and to engage your audience is a big challenge. So what should you do to ensure that your content is not boring? how will you engage your audience on LinkedIn? what should you do to ensure that your content is trending in your network? an engaging LinkedIn network will drive your LinkedIn to greater use. There are people who have a lot of connections and they never engage with them. LinkedIn is not about collecting connections, LinkedIn is kind of a platform where your goal should be to find your targeted audience and to engage with them with your daily updates and with your powerful content.You should always remember the content which your posting on LinkedIn should be seducing enough to engage your audience. How can you make your content engaging so that people find your content interesting you can try options like by starting taking the time to find articles you want to share, status updates you want to post, or infographics that are relevant to your industry and also relevant to your targeted audience.

Follow these simple steps and your audience will find your content highly engaging.

#1 Share what is trending

People always love to be updated with the trending topics and they are keen to know what is happening around. To keep Engage your audience on LinkedIn and to keep them updated with the latest topic, trends and news help you to get close to your audience share as many good updates on your network so that people find you very updated with latest trends and you can easily find these updates and Trends. Stick to a regular posting schedule so followers can rely on you to keep them informed and up to date. Sponsored updates are helpful sometimes you don’t have to create content you just have to share the sponsored ads or post it help you to get more engagement on your news feed. This gives you the ability to personalize and test content without creating posts on your page. You can make your content more relevant by sending messages to specific audiences. you can also share the blog posts and trends of others who have already shared like

  • Links to your latest and best white papers
  • Ebooks
  • Case studies
  • Industry articles

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#2 Create a LinkedIn group

One of the powerful methods to engage your audience on LinkedIn is to create a dynamic group which has a catching name and by making the LinkedIn group you can easily target your audience. If you are having very good knowledge of your profession and you can help other also, so there is a simple step for you create a LinkedIn Group. Keep your group updated and share information and updates frequently so that your audience can engage with your group and with your content it is one of the best options to engage your audience on LinkedIn. you should always post the trending topic and it should contain rich media elements also so that people pay extra attention to your updates. There are a lot of benefits of creating LinkedIn Groups on LinkedIn it provides a place for people with similar interests to share content, find answers, post, and view jobs, make business contacts, and establish themselves as industry experts.

#3 Follow the group related to your interest and post frequently

linkedin groups

You should always follow the group who are always posting good content and information. you should also be that person who is always active in a group, By engaging with content, By sharing other’s updates and By sharing their articles on your personal profiles, By commenting someone’s post. This will help you in a great way to get engaged with your network. You don’t want to be the person who is always lurking and never engaging with the post? you should be the person who is always starting a discussion and pay attention to the regular updates on the LinkedIn group. Remember you should not promote your personal post on the group. You can easily find the LinkedIn group of your interest by just typing the name of the group which you want to be the part of and after finding the group you need to ask permission to join the group after getting the permission, Now you are ready to go and share.

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#4 Create rich media content

Always remember when you are posting something on your LinkedIn profile you should keep one thing in your mind share the right kind of content which can get you the right traffic and right audience. You should make your post this much engaging if someone sees your post he should definitely have a look at once. How can you do that it’s very simple to include a catchy headline, include rich media like photos and videos which can easily increase your likes, comment, and share and you can also give a link to related articles which you think that people will like to read?

#5 Sit back and keep posting

After so much of hard work, it’s time to sit back relax and enjoy your day. But you should post at some particular time of the day or week when your audience is online so that you get a very good amount of traffic on your posts. The best practice is to Post three to four times a day and engage with and respond to followers with comments and sharing. Be sure to change your header image every six months to avoid creative fatigue. Now after knowing all the steps, it’s time to get engage with your audience on LinkedIn.

So these were some of the tips how you can engage your audience on LinkedIn.

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How you want to engage your audience depends on your content. Make sure you are working correctly on your content marketing strategy. Happy learning.

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