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Outstanding Facebook Ad Structure-3 Core Elements of 2024

Facebook ad structure 3 core element

So, you want to run an advertising campaign on Facebook with the help of Facebook Ad Structure, want your Ad to run in the right way, and reach the right audience.

Effective Facebook ads begin with the right FB ads manager account and design. Numerous promoters lose all sense of direction in this fundamental stage and hence find it hard to analyze every piece of information and move ahead.

This new, streamlined account Facebook Ads structure aims to give you a comprehensive look at your campaigns, ad sets, and advertisements. Along these lines, you’ll have the option to effectively examine which of your audiences, creatives, or bidding tactics are working or not.

Let’s discover in this article a new Facebook ad structure and understand the 3 core elements of every Facebook marketing campaign.

What is Facebook Ad?

A Facebook ad is the last level in the Facebook Ads structure order. The ad is the imaginative (video/picture) message you need your customers to see.

What are the different types of Facebook ads?

The kind of ads accessible to browse relies upon your campaign objective and ad set order settings. The most famous types of ads you can build are:

  • Image ads
  • Video ads
  • Slideshow ads
  • Carousel ads
  • Collection ads
  • Instant experience ads
  • Lead ads
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How to set up a Facebook Ad campaign in the new Facebook Ads structure?

Earlier Facebook ad structure had a simple two-level structure i.e.

  • Campaigns
  • Ads

The campaign was used to set the start/end dates and daily or lifetime budget. The ads were for creative, placement, targeting, and bidding. After the change, the new Facebook advertising campaign structure came.

This new structure has three parts to running an advertising campaign on Facebook: A campaign, Ad set, and Ad. All these parts together make the campaign structure. A campaign contains one or more ad sets and ads. You will choose one advertising objective for each of your campaigns.

Ad sets contain one or more ads. You’ll define your targeting, budget, schedule, bidding, and placement at the ad set level. Ad is the creative you use to make up an ad.

What are the New Changes in Facebook Ad Structure?

Earlier with the old structure, Facebook optimized ads within a campaign. So if your campaign included different audience segments and one ad was performing better than another, Facebook would direct more of your budget to that ad, neglecting your other audience segments.

If you didn’t want Facebook to optimize your ads this way, you would have to create separate Facebook Ads campaigns for each audience segment.

The new Facebook Ads structure allows you to create one campaign and several ad sets to represent your audience segments, each with its budget. Then Facebook will optimize ads based on ad sets.

The most significant change is that your ads’ budget, schedule, bidding, targeting, and placement are all configured at the ad set level. Only the images, copy, call-to-action button, and Facebook page are configured at the ad level.

So, if you want to do split testing of your ads, you may need to set up multiple ad sets and campaigns.


Better Reporting

Additionally, reporting is a lot better. Creating reports using the old structure was difficult because you could only filter your reports based on keywords or phrases in campaign names.

The new Facebook Ad structure allows you to filter by campaign name, ad set name, or ad name. You can also customize your columns to include more or less information.

First Part- Create Your Campaign

Think of the campaign as the foundation of your ad. First, you have to choose an advertising objective for your campaign, remember what you want from your Ad and what to achieve, and then enter objective details.

Using the new campaign structure, you may have a few different advertising objectives like driving traffic to your website, increasing brand awareness, promote offers.

For instance, if you want to generate new leads and sales for your business, you run a website click or a conversion campaign.

Then name the campaign once. Your click continues after entering the objective details. You can call your campaign.

Second, Part-Creating Ad Set

Set up targeting, bidding, and budget at the Ad Set level. Understand how to increase followers and create an audience for your ad using Facebook’s targeting options.

Define your target audience by choosing a location, gender, age, interests, etc.

Next, you will create a budget, schedule your ad and choose your placement. Select from the placements – a desktop news feed, a mobile news feed, and a right-hand column – where you want your ads to appear.

The campaign can include multiple ad sets by selecting different targeting, scheduling, and budgeting. You can have no more than 50 ads per ad set.

Note that targeting and pricing are set up at the ad set level.

Third Part-Designing an Ad

At this end level, you design your ads creatively, including images, videos, text, URL, and call-to-action buttons. We can create multiple ads with different copies and images within a single ad set. You can split test to improve your campaign performance most effectively.

You can also edit the ad whenever you require. Click edit next to the creative area or click the wheel to see the ad set information and can edit from there.

Setting up proper campaigns can help you better organize, optimize and measure the performance of your Ads. So, the right structure can help you to measure results, test different audiences, and identify which ads work better.

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Conclusion and Tip:

Your campaign objective should be defined. Your ad set needs to be set with your target audience & budget, create multiple ads to optimize creativity, and your ad should be creative with your message or offer that people want to see.

Do you wish to Master Facebook Marketing? Enroll in our Certified Facebook Marketing Course.

Tips: Every ad account is limited to 1,000 campaigns, 1,000 ad sets, and 5,000 ads.


1. How are Facebook ads structured?

Ads never go straight inside campaigns and are moved into ad sets.

Ad sets are where you’ll set the targeting (the user you require to see your advertisements) and your budget, optimization, and bid. Then, the ads go inside the ad sets.

2. What are the 4 major types of Facebook ads?

Following are the 4 main types of Facebook ads:

  • Video ads: to cause attention.
  • Carousel ads: to improve conversions and sales.
  • Collection ads: for growing catalog sales.
  • Instant experience ads: for presenting a vivid experience.

3. What are the 3 levels of Facebook ads?

The Facebook advertising campaign has three levels: a campaign, an ad set, and an ad.

4. What makes a good Facebook campaign?

The ideal Facebook ad is clear about the measure it likes the prospect to take.

Every campaign or ad format can be boiled down into two types: ads intended to drive your prospect’s attention and ads intended to drive an immediate activity like sales, application install, or lead.

Avatar of nidhi jain
Nidhi Jain
I am young, dynamic and result oriented woman. I have done my Graduation from Delhi University and made Professional Career in Advertising & Events field. My thirst is for creativity, innovative and for result oriented work, which fetches profits and gives me a reputation which people recognize all over the industry. I started my career in advertising few years back and has spent quality time in several leading agencies. My rich and versatile experience of almost a decade has seen every facet of Indian Advertising over the period of time. I realized from my days of orientation that a thorough knowledge of all departments is vital for advertising excellence. This is apparent in my style of functioning even today. I believe strongly that the clients should (get return out of each penny they are spending) always be delivered a step ahead of what they had been dreaming.

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