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Facebook gives Marketing Advice for New Hashtags!

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Recently, Facebook announced the use of Hashtags and its bigger public conversations initiatives. Marketers who have already used Twitter understand the importance of Hashtags as they can have pretty powerful ramifications for campaigns.

If you see from a marketer’s perspective, the best part about Facebook Hashtags is that it takes something marketer’s are already using and magnifying it greatly by utilizing Facebook’s huge user base.

At a recently held press conference, one of the Facebook’s spokesperson said, “If you are already using Hashtags in an advertising campaign through other channels, you can amplify these campaigns by including your Hashtags in Facebook advertising. The same creative best practices on Facebook still apply – compelling copy and photography that is in the brand voice works best.”

“Any Hashtags that you use on other platforms that are connected to your Facebook Page will be automatically clickable and searchable on Facebook” the spokesperson added.

Like other Facebook marketing tools, Hashtags allow you to join and drive the conversations happening about your business,” the spokesperson says. “We recommend you search for and view real-time public conversations and test strategies to drive those conversations using Hashtags.”

“Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile,” the spokesperson notes. “We recommend you continue to focus on your existing campaigns to drive your most important business objectives.”

People share over 4.75 billion pieces of content on Facebook every day, according to the company, and much of this is already getting Hashtags from people who weren’t waiting around for Facebook to actually launch this feature. Now, these will have a bit more meaning.

The move comes after Facebook announced last week that it is cutting its ad units in half.

By the way, you can also search Hashtags in Facebook’s Graph Search.

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