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Facebook’s Graph Search Enables You To Search Old Posts

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fb-logo1Facebook brings a good news for all the i-phone and desktop users. Yes! Now, you can search the old posts with utmost ease and comfort by using Facebook’s Graph Search feature. Interestingly, the new Facebook Search now enables the users to search for posts as well as photo captions. As substantiated by Rousseau Kazi, a product manager on Facebook’s search team, the new feature permits the users to search posts and photo captions through the use of keywords.

A rebranded version of the Graph Search, this feature of Facebook allows the mobile users to search for phrases like ‘Restaurants that my friends like in California’. This feature was a much awaited one for not only the iOS users but also for the marketers who were anxiously willing to regain themselves from the burn felt by Facebook’s recent organic reach changes.

FB graph search

Left: The prompt that is present when the feature is available on your account. Right: Examples of search terms provided by Facebook.

Even though Facebook introduced the graph search feature in the year 2013 with a view to leverage Facebook for more natural search queries, but ultimately the Graph Search feature was brought into action quite recently to improve the ranking element that would help to determine what will be at the top of the results page.

Search process in iOS app

The basic purpose of introducing this feature was to ensure that mobile searches on Facebook’s app will compel the users to keep on using the app for a longer period of time. Besides this, it was even anticipated that this Graph Search feature would even help to steal capture the business from Google or Yelp’s services if people will use their social graph for shopping or eating suggestions.

The thoughts for launching this graph search feature on Android phones are nowhere there in Facebook’s timetable anytime soon.

Images source: Google & CNET


[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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