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Facebook’s Instant Articles: Instant Money Ways For Publishers

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The most widely used Social Media Marketing platform -Facebook is actively leveraged upon by the users majorly for making, interacting, maintaining and growing the social networks. This social media platform is also cashed upon by the company’s with a view to create Facebook pages and spread a word about their products &/or services offered by them. Besides this, there are provisions for people to create and invite people into Facebook groups for like-minded people to come together and discuss their interests and topics of their liking.

Apart from the aforesaid features put forth by Facebook, there is yet another interesting feature rolled in by this social media marketing viz. “Instant Articles”. This feature has brought wide smiles on the faces of all the writers and publishers as it has readily paved way for them with an established platform for them to publish their articles from major 10 leading publishers. The list comprises of names such as The New York Times, BBC, The Guardian and BuzzFeed and many more.


This lately rolled out feature has been primarily launched for iPhones that will help to load the articles on Facebook’s app at least 10 times faster than it used to be before. The set of articles that will be hosted on the servers of Facebook are primarily designed with a view to create a faster and better experience than the typical eight-second wait for an article to load on the mobile web.

As per the terms put forth by Facebook’s plan, the news publishers are readily allowed to both sell as well as embed the advertisements in their articles and will keep all the revenue. If not, they can also allow Facebook to sell the ads as well. Herein, all the interested publishers shall be allowed to keep a track of the data as well as the traffic through their own analytics tools.

As far as the concern of Instant Articles on Facebook is concerned, Mark Zuckerberg’s concern is to convince the publishers to have their Instant Articles published on Facebook. Reportedly, for the same, Mark’s social media empire is giving away all the revenue generated from the ads sold by publishers. If Facebook itself sells the ads, publishers will still get the lion’s share of the revenue or 70 percent.

Facebook’s Chief Product Officer, Chris Cox stated in a promotional video:

“Instant Articles lets them deliver fast, interactive articles while maintaining control of their content and business models”

The mobile platform of Facebook that supposedly has as many as 1.25 billion users is likely to lure the publishers who are anxious to catch the eyes and fetch dollars from the digital ad spending.

At present, the publishers who are a part of the initial level have stated this as merely as an “experiment” –The New York Times, National Geographic, BuzzFeed, NBC and The Atlantic launch on Wednesday morning; The Guardian, BBC News, Spiegel and Bild later.

This is the reason as to why there are absolutely no commitments from any of the publishers to put forth a particular number of articles on Facebook. Herein, the publishers have the provision to walk out any particular time. However, if in case the platform turns out to be a fruitful one and Facebook establishes the dominance power in distributing news online, publishers could become more dependent on a platform then, they will have a very little control over the same.

Image Credits: thenextweb

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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