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It’s been ten years since Mark Zuckerberg and his associates came up with the revolutionary concept of Facebook. At first, the access was restricted to university campus in USA. But soon it became mainstream. It soon began morphing into a multibillion dollars company traded at the New York stock exchange. It took hold of over 1, 28 billion users across the planet.
Here are five facts to consider at this point in time:
1. No more teenage wasteland
Facebook was once known as the social media channel for young and trendy folks. But this is no longer the case. Now 13-25 year olds flock away to messaging apps and other mobile favorites such as Whatsapp, Line, Vine, Instagram, and Snapchat. It has been found out that millions of teenagers have abandoned Facebook since 2011. It has also been noticed that it’s not just teenagers but also young adults in 18-24 year old have also started feeling, which could make for the brands targeting these audience through social media and Facebook in particular.

2. 1500 stories
With an average of 270 friends sharing, tagging, posting, commenting and liking different stuffs on daily basis, also the brands pushing their information, pictures and contest alike, a user’s newsfeed is becoming a very busy spot. Recently, it has been estimated that there are over 1, 500 stories or interactions happening at any given moment. This is the reason why Facebook has a sophisticated algorithm in place (Edge Rank), to filter what is relevant for its users. But not everyone is happy with the filter thing because only 16% of brand messages make it fans newsfeed. In fact this was recorded in 2012. In 2013 many more are seeing dramatic decreases in their post’s organic reach.

3. Still growing
Facebook is now becoming a mature platform but it is still growing. Its oldest member is 106 years old and has over 46000 friends. Another recent study, shows that Facebook remains the supreme player among US online adults, along with other social media channel such as Instagram, Twitter, Pinterest, and Linkedin.

4. Time consuming
Many employers still block Facebook access on their company computers and network. They fear the loss of productivity with the employees spending too much time playing all sorts of games or commenting on friends or family pictures. Nearly 60% Facebook users are active every day and spend on an average 20 minutes on the site.

5. 350 million photos uploaded per day
Facebook recently decided to crack down on memes and prioritize text links leading to articles, with so many pictures being shared on a daily basis. Still brands ought to embrace photos if they have not already, as post with images produces 650% higher engagement rate than regular text posts.

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