Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now
Fulfill Your Career Objectives

Take Our Free Counselling Session

  • This field is for validation purposes and should be left unchanged.

5 Types of Digital Marketing: Which one is Right for Your Business?

 / 
5 Types of Digital Marketing: Which one is Right for Your Business?

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer. This is why, when it comes to nailing digital marketing down, we either turn dumbfounded or get stuck.

To come out of such scenarios, it is very important to know the different types of Digital Marketing opportunities that are available to your business.

According to Salesforce, 75% Of Total Marketing Budget Will Go To Digital Marketing by 2021.

Now that’s going to be a massive change. Digital marketing today depends upon different types of audience interactions with various types of online marketing. It revolves around managing and harnessing of different types of Digital Marketing Channels. And sometimes they might be a bit difficult to deal with.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 01st Apr, 2020 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

That is exactly why we came up with this post to help you know how many types of Digital Marketing Channels are available to you. Once you know about various types of marketing and the optimal way to use each, you will be in a perfect position to craft a perfect Digital Marketing Strategy and execute it well.

“Inspiration is the most important part of our digital strategy.” – Paull Young

Therefore, without further ado, let us go through below given five types of Digital Marketing. We will answer your question of how many types of internet marketing tactics are there and we will also make you understand which one will serve your business objectives the best.

So, read on to know more about the types of online marketing.

Are you really interested in learning Digital Marketing in depth? 

Take a look at Asia’s #1 Digital Marketing Course now!

5 Types Of Digital Marketing

At Digital Vidya, we opine that the term Digital Marketing is an amalgam of using various online visibility methods to promote products, services or the brand itself.

You may want to make people find your website, have a look at your products, understand your services or get to know about your offers. For all this, you need promotions of different sorts. When this promotion is in its totality done by a sphere of online promotional activities, it is together called Digital Marketing.

So, in essence, you should know how many types of digital marketing channels & tactics come together to give rise to Digital Marketing.

By now, you should be clear in your understanding of what Digital Marketing actually is. And if it makes you feel excited to learn it in details, you can check out our digital marketing course.

Now, let us explore each of these platforms that are used for online promotions & visibility.

1. Search Engine Marketing & PPC

Search Engine Marketing (SEM) is one of the most primary types of Digital Marketing activities that help businesses gain market online via Ads on search engines such as Google, Bing or Yahoo.

SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising.

Types of Digital Marketing

SEM = SEO + PPC

“Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.”- Search Engine Land

Unpaid SEM is SEO while Paid SEM is PPC.

PPC is one of the speediest types of Digital Marketing channels that drives targeted traffic to your web pages and related services.

PPC can be understood as buying traffic via paid search listings that help marketers get more web traffic through desktop and mobile web searches.

There are different synonyms and acronyms related to SEM such as Paid search ads, Paid search advertising, PPC (pay-per-click), PPC (pay-per-call), CPC (cost-per-click), and CPM (cost-per-thousand impressions).

The formula to calculate PPC is: Pay per click ($) = Advertising cost ($) ÷ Number of ad clicks

PPC is from types of Internet Marketing tactics that helps marketers channelize an Online Advertising System for driving online traffic to their websites by paying a certain price to the publisher when their paid Ad is clicked.

Entities involved in PPC Advertising are:

Types of Digital Marketing

Entities of PPC

(i) Product Seller

(ii) PPC Marketer

(iii) Landing Page

(iv) Landing Page Provider

(v) The viewer or the Visitor

PPC or Paid SEM works best for businesses that have a good spending plan and can afford costlier ways to gain traffic and ensure better online recognition in the quickest turnaround.

Using such types of Internet Marketing strategies needs AdWords experts who can exploit the paid advertising in the most targeted and result driven campaigns.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 01st Apr, 2020 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

2. Search Engine Optimization (SEO)

Search Engine Optimization helps marketers enhance the ranking of a site or website page in the unpaid “organic” search lists. SEO is from the types of Digital Marketing activities, businesses can make their website pages rank higher in the SERPs by increasing visibility, reach, authority and Alexa scores.

In case you did not understand what a SERP means, its the short form for Search Engine Results Page. 

SEO helps you gain higher positions in search results naturally. It means that it helps you to get more visitors, awareness, traffic, digital branding, leads, and conversions.

Types of Digital Marketing

SEO Practices

Search Engine Optimization works around some of the well-characterized set of principles such as optimizing a page for specific keywords, and managing links from different sites that also use similar kinds of keywords, and so forth.

Manipulating the Search Engine framework is no more a prudent practice as your site can be penalized via Google’s Penguin update. So, you need to play it all clean.

39% of all global ecommerce traffic comes from search. (SEO Tribunal)

Some Of The Most Notable SEO Practices Are:

(i) High-Quality Content

(ii) Guest Blogging

(iii) Images and Videos

(iv) Public Relations

(v) Direct Mail

(vi) Social Presence

(vii) Collateral Material

(viii) Meta Data

(ix) Brand Evangelism, etc.

Different Steps Involved In Making A Site SEO Friendly Are:

1. Choosing SEO Friendly Website Domain

2. Knowing SEO Tactics & Methods

(i) White Hat SEO

(ii) Black Hat SEO (Never ever use these gray tactics)

3. Use of SEO friendly Design & Layout

4. Optimization of Keywords, Meta Tags, Title and Anchor

5. Link Building and Mobile SEO

6. Knowing activities performed by Search engines such as crawling, indexing, processing, calculating relevancy and retrieving results

7. On Page and Off Page SEO

8. SEO Copywriting, etc

SEO is one of the most evergreen Digital Marketing types that help businesses enjoy great recognition in front of their target base and the needed authority and reputation in the eyes of Search Engines as well.

3. Social Media Marketing (SMM)

Social Media Marketing is from the youngest and most popular types of Digital Marketing that help marketers advance their brand image in a most powerful and trendy manner.

SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual. We all are mostly aware of different social networks around us such as Facebook, Google+, Twitter, Instagram, YouTube, LinkedIn, Snapchat Pinterest, etc.

In addition to these, there are niche networks, discussions, forums, dynamic blog groups and the places wherever two-way discussion happens comes under the radar of Social Media Marketing.

Creating and distributing quality content in a well-targeted manner is the base of successful SMM campaigns.

Different Steps To Successful Social Media Marketing

Types of Digital Marketing

SMM Steps

(i) Research and know your audience

(ii) Pick your Social Platforms

(iii) Pick your KPIs

(iv) Write a Social Media Playbook

(v) Align your company with your plan

(vi) Schedule an hour each week to Schedule post

(vii) Create a Content Bank

(viii) Post Relevant Content

(ix) Treat All Social Channels Separately

(x) Do Reporting and Reanalyzing

The latest in Social Media Marketing is Social Media Ads that businesses should know how to use to ensure better use of these platforms.

Let us understand different types of Ads that you can run on Social Channels.

Types Of Facebook Ads

(i) Photo Ads

(ii) Video Ads

(iii) Carousel

(iv) Slideshow

(v) Canvas

Types Of LinkedIn Ads

(i) Display Ads

(ii) Sponsored InMail

(iii) Sponsored content

(iv) Text Ads

(v) Dynamic Ads

Types Of Twitter Ads

(i) Promoted Tweets

(ii) Promoted Account

(iii) Promoted Trends

Types Of Instagram Ads

(i) Photo

(ii) Video

(iii) Carousel

Types Of Snapchat Ads

(i) Snap Ads

(ii) Sponsored Geofilters (for larger companies) or on-demand Geofilters (for smaller brands)

(iii) Sponsored lenses

Do you know? 

More than 40% of digital consumers use social networks to research new brands or products.

Businesses that see their target audiences on Social networks should always opt for these types of Digital Marketing techniques, as it quite easily widens the reach of businesses and ensures better branding and recognition and hence conversions.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 01st Apr, 2020 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

4. Email Marketing

Email marketing is one of the oldest types of Digital Marketing that is still highly contemporary and fruitful. Marketers use emails for developing relationships with their potential and existing customers that help them generate leads and ensure their conversions.

Types of Digital Marketing

Email Marketing

Email Marketing includes the best ways to establish deeper relationships with a wider audience through Relationship Marketing for the nominal cost than your total spends on traditional media.

Via Emails, you can enjoy 6 times Click Through than Tweets.

The Digital World incorporates 3 times more Email Accounts compared to Facebook & Twitter combined.

Goals of an Email Marketing Campaign are:

(i) Driving new signups for specific products and services

(ii) Creating new and powerful leads for your sales team

(iii) Targeting more attendees for your event in a result driven manner

(iv) Converting more leads for your cause

Steps that You Need to use To Run Email Marketing Campaigns are:

(i) Know the components of Email Campaigns

(ii) Know ways to get permission for Email Sign Up

(iii) Use effective Email Marketing Content & Landing Pages

(iv) Avoid being spammed and black-listed

(v) Use best Email Automation Tools

(vi) Do Segmentation and utilize Email Marketing Metrics

(vii) Use Email Marketing Follow Ups

Different Email Marketing Components that You Can Use are:

(i) Newsletter

(ii) Announcements

(iii) Event Invitation

(iv) Marketing Offer

Email Marketing is advisable for all kinds of businesses as it is highly cost-effective and considered as the best types of Digital Marketing that ensure best conversions.

5. Content Marketing

Content Marketing is one of the most important types of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content.

Types of Digital Marketing

Content Marketing

Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels. According to Copyblogger:

Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.

Things To Pay Heed To When Making A Content Marketing Plan

(i) Your target audiences

(ii) The problem your Content is going to solve

(iii) USP of your Content Marketing Campaign

(iv) Possible Content Marketing formats you can use

(v) Possible channels to publish and share your content

(vi) Awareness about Content Management System, content creation, curation, and publication

Types of Digital Marketing

Content Formats

Best Content Marketing Techniques

(i) Blogs

(ii) E-Books

(iii) Podcasts & Webinars

(iv) Workbooks & Templates

(v) Landing Pages

(vi) Emails

(vii) Blogs

(viii) Infographics

(ix) Videos

(x) Social Media

5 Steps To Do Content Marketing

(i) Define your goal and conduct a persona research

(ii) Determine a Content Management System & brainstorm content ideas

(iii) Know which types of content would be the best fit for your Business

(iv) Start a blog and post at least once a week

(v) Publish and manage your content

Content is the base of all types of Internet Marketing and having a proper Content Marketing Strategy ensures better creation, channelization, and conversions for a business.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 01st Apr, 2020 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)

Final Thoughts

Hopefully, this article has answered your question of how many types of digital marketing activities are there.

Now the million dollar question to answer is, how to create a strategy that combines all the different types of digital marketing activities and produces sure results?

We know that all Digital Marketing Channels produce results. But each of them needs to be utilized well to produce ‘optimal’ results. Generally, only trained and experienced Marketers can do that. Creating a perfect working strategy doesn’t come easy. You need the expertise to craft one.

Which channel gives more ROI and which one is easier to execute can’t be ascertained by common sense. For someone who has years of experience in the Digital Marketing industry, the job might be easy. And even then, this industry keeps on changing and evolving every single day.

Digital Marketing Strategies that worked a year ago are obsolete now. At times, you might be even penalized by Search Engines for following old techniques that are now seen as spammy.

As you have seen, there are different types of Digital Marketing Channels & each one would require a different type of Digital Marketing Strategy. All this makes creating the best working methodology a struggle, especially for a new entrant.

Importance of a Digital Marketing Course

In such a situation where creating a perfect Digital Marketing Strategy would require a lot of hit and trial on the part of a newbie. Even when you know the basic strategies of using a channel optimally, it is a lot more sense to take a Digital Marketing Course and save yourself a lot of testing budget in the application of different types of online marketing.

Businesses entering the sphere of Digital Marketing should train their teams on the latest in Digital Marketing. Similarly, to be an awesome practitioner of Digital Marketing, professionals should invest time in learning how many types of digital marketing & the types of digital marketing activities and also the 7 P’s of Marketing.

It is recommended to get trained by the best Digital Marketing institute to get the best learning.  The Digital Marketing Strategies, the Case Studies & the demonstrated experience of the trainers is always going to help you in creating the perfect Digital Marketing Strategy for your Business.

Over to You 

On a concluding note, I hope this article guided you answer your question of how many types of digital marketing are there and know different types of Digital Marketing Channels that are the best fit for your business. Here are few Digital Marketing guides that will help you in your towards learning Digital Marketing.

If you are from Bangalore and looking for top Digital Marketing Courses in Bangalore, you can choose the best one as per your requirements.

Just in case, you are in a dilemma about choosing the best Digital Marketing channel/s for your business, share specific details of your business and we shall guide you through the process.

If you want to build a career in Digital Marketing, enroll in our Certified Digital Marketing Master Course.





There are 67 comments


  • 1 year ago

    Megha   /   Reply

    Thanks for the information.

    • 1 year ago

      Niharika Mahendra   /   Reply

      You’re welcome Megha

  • 1 year ago

    Surya Kant Shrivastava   /   Reply

    I am surprised to find such an awesome & fantastic informative article on “Digital Marketing”. I learnt a lot of new things related to the topic.

    Thanks, again for sharing such an excellent post.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Hi Surya,

      Thank you for the appreciation.

  • 1 year ago

    Nimmakayala Jayapal Reddy   /   Reply

    Wow! What a neat and great explanation author. Good! keep it up. I am also a Digital Marketing Professional from B.Tech background.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Hi Nimmakayala,

      I’m glad that you liked our post and hope that you have benefitted from the same.

  • 1 year ago

    Palazhi Nandakumar Menon   /   Reply

    Very Interesting! Beginners will find it easy to know various types of Digital Marketing.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Hi Palazhi,

      Thanks for the appreciation.

  • 1 year ago

    Lalithya Chowdary   /   Reply

    Hi!
    Nice Explanation.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Thanks Lalithya

  • 1 year ago

    Akshay Sharma   /   Reply

    Thanks for providing such relevant information.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Thanks Akshay

  • 1 year ago

    Simardeep Singh Kohli   /   Reply

    You have covered most of the aspects that a newbie should know when it comes to digital marketing.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Thanks Simardeep

  • 1 year ago

    Jeevan   /   Reply

    Digital Vidya is the very big Platform to Learn Digital Marketing For all Freshers and Experienced Candidates.

    • 1 year ago

      Niharika Mahendra   /   Reply

      Hi Jeevan,

      Thank you so much for providing your valuable feedback.

  • 1 year ago

    Lakshmi Ganth   /   Reply

    Thank you for sharing very useful info! This will be very helpful for beginners in digital marketing.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Lakshmi

  • 1 year ago

    Kavita Mevada   /   Reply

    Great post. Really nice information provided here.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Kavita

  • 1 year ago

    Sanjay Jain   /   Reply

    Very comprehensive, sleek and specific and easy to understand for a non-Digital person like me.

    Appreciated.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Sanjay

  • 1 year ago

    kashyap prajapati   /   Reply

    Digitalvidya is the best for digital marketing

    • 1 year ago

      Mir Saeid   /   Reply

      Thanks for the recommendation, Kashyap 🙂

  • 12 months ago

    Brij Bhushan   /   Reply

    Nice post. Your each and every point is so clear and understanding. I am a regular visitor to your website. I really enjoy your article so much. I would like to say thank you for these kinds of article sharing with us.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks for the appreciation, Brij.

  • 12 months ago

    Shikha Dhimaan   /   Reply

    This blog has been very useful for all, concept is really nice and great. Thank you for providing this useful blog.

  • 12 months ago

    Ishwar   /   Reply

    I am surprised to find such an awesome & fantastic & informative article.

  • 12 months ago

    Brij Bhushan   /   Reply

    Really amazing piece of content loved the way you are writing and sharing your views.

  • 12 months ago

    Shikha Dhimaan   /   Reply

    Such a nice post you have shared with us, and this post also so interesting.. 🙂
    Keep sharing such articles…

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Shikha.

  • 12 months ago

    Simran   /   Reply

    Thanks for all your support!

    • 4 months ago

      Niharika Mahendra   /   Reply

      You’re welcome, Simran

  • 12 months ago

    Ajai Sai   /   Reply

    Thanks for providing valuable information

    • 4 months ago

      Niharika Mahendra   /   Reply

      You’re welcome Ajai

  • 11 months ago

    Swati Bhavsar   /   Reply

    Actually you have given very important information regarding digital marketing types, it is very useful and helpful to understand the tactics of digital marketing for beginners of this field. Thank you for this rich informative article.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks for the appreciation Swati

  • 11 months ago

    Rhea   /   Reply

    Useful information. Thanks for sharing.

    • 4 months ago

      Niharika Mahendra   /   Reply

      You’re Welcome Rhea

  • 11 months ago

    Ashwin Kumar   /   Reply

    This post is more than enough to know about digital marketing. Thanks for the post.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Ashwin

  • 11 months ago

    Saad Ahmed   /   Reply

    Thanks for providing such relevant information with a great explanation on Digital Marketing.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Saad

  • 10 months ago

    Parminder   /   Reply

    This is very useful and important information.

  • 9 months ago

    Kanchi Jain   /   Reply

    Very interesting and knowledgeable blog.

    • 7 months ago

      Mir Saeid   /   Reply

      Thanks for the commendation 🙂

  • 9 months ago

    Pritpal Singh   /   Reply

    Great article! Learnt a lot of new things, thanks.

    • 7 months ago

      Mir Saeid   /   Reply

      Thanks for you kind words 🙂

  • 9 months ago

    Shashank Singh   /   Reply

    Thanks for sharing valuable information, it’s really helpful…

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Shashank

  • 9 months ago

    Deepak Kohli   /   Reply

    Great! very well explained and a lot of knowledge for a beginner.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Deepak

  • 8 months ago

    Arun   /   Reply

    Great Article about Digital Marketing. Easy understandable and readable content.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Arun

  • 7 months ago

    Jyoti   /   Reply

    Well explained article about Digital Marketing. Thank you for sharing an excellent article.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Jyoti

  • 6 months ago

    NEEMA RAWAT   /   Reply

    I love this step-by-step guide! Thanks for giving such valuable information about the Types of Digital Marketing.

  • 6 months ago

    Ankit   /   Reply

    Thank you so much for sharing helpful information for all.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Ankit

  • 4 months ago

    Agbosua Esther   /   Reply

    Great content. This will be of great help to beginners in Digital Marketing and it’s also important that businesses apply some of these tips to go a long way. Thanks

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Agbosua

  • 4 months ago

    Uttam Kumar   /   Reply

    It’s a great article. Now the Digital Marketing sector growing big. It’s very useful for people who are just getting started with Digital Marketing. Thanks for sharing this.

    • 4 months ago

      Niharika Mahendra   /   Reply

      You’re welcome Uttam

  • 4 months ago

    Sangavi Sargunasekaran   /   Reply

    Awesome Article with lots of information. It is really useful for Digital Marketing beginners.

    • 4 months ago

      Niharika Mahendra   /   Reply

      Thanks Sangavi

  • 3 months ago

    Sathish   /   Reply

    Great! very well explained, it’s really helpful.

    • 3 months ago

      Niharika Mahendra   /   Reply

      Thanks for the appreciation Sathish.

Your Comment

Your email address will not be published.