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Formulated Your Inbound Marketing Strategy? Now Implement It Confidently With These Effective Tips

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Have you formulated your Inbound Marketing strategy? Fine, your job is half done. Be happy that half of your confidence is in your hand. For the remaining half of your confidence, you can rely on your self-worth. You don’t require hiring someone to build your confidence. You are the master of your business idea. So, initially none can do better than you for your business. Believe in yourself and your own capacity and then step in to the implementation process. In the beginning, you need to be very much more passionate than technical. The more you advance in the process of implementation, more you learn it and better you understand about the requirement of further technical assistance. The following are some effective tips for initiating implementation of Inbound Marketing Strategy.  

  • Do a quick self-analysis: A self-introspection is necessary before entering in to any competitive situations. You need to identify the positive and compelling traits of your personality and business. Also, remain sensitive about your negative traits, if any. Know your core competencies, which are your unique offerings to your customers. It is something which builds your identity very fast, e.g. Gandhi’s commitment to ‘peace’ and Martin Luther King Junior’s commitment to ‘freedom from discrimination’, made them famous among their followers. Then try to understand your capabilities and target audience. You need to set a right match between what your customers are looking for and what best you can offer. Be responsible and accountable to your promises and commitments.

Evan Carmichael

(Fig.1. Self-Belief)


(Fig.2. Commitment is important)

  • Make your Website and Content user friendly: A well designed and interactive website is essential to ensure your global reach. However, you must always remember that Inbound Marketing is much more than setting up a website. Don’t just make your website as a selling platform. Your audience must find it easy to access, educational, entertaining and happening. It must provide options to the visitors to link/like and follow you at different other social media platforms, such as Facebook, LinkedIn, Twitter, Pinterest, Google+ etc. Also, you need to take care to develop your content in such a way that it can enhance your search engine and mobile optimization.

Digital Vidya Page

(Fig.3. Digital Vidya: Screen shot)

  • Create more landing pages: Don’t just go by increasing the number of landing pages. Simultaneously, you need to ensure that none of the landing pages, creates landing troubles for your visitors. Also, remember that there is a very delicate difference between a web page and a landing page. A landing page must help the visitors to navigate to a zone, where from they seek more information and for the purpose they may leave their contact details. Such details are required to engage them with interactions and then lead them to business conversations and sales.       

Landing Page

(Fig.4. Anatomy of Landing Page)

  • Select appropriate tools: Your website need to be constantly graded through popular inbound lenses, such as Blogging, SEO, Lead Generation, Mobile Optimization and Social Media. First of all, you have to make your website compatible to all different inbound techniques. Then, you may  use selective tools, such as HubSopt’s marketing grader tools, HootSuite, FollowerWonk, Photo Pin, Moz, Google Analytics, Webflow, Salesforce etc., for improving your inbound marketing results.

Inbound TOOLS

(Fig.5. Inbound Tools)

 Here is a message for you. Just follow the tips and initiate the process on your own. Definitely, you’ll achieve more than 60% of your expected outcomes.



2. Google Images

Have not yet given up my learning spree. Recently doing internship at Digital Vidya.

  • inbound-marketing

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