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Four strategies required to find customers in Social Media

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Different strategies are required to reach to idle prospects with social media. Social media overwhelm is the biggest problem business face.
Below given are four social media strategies so that you can focus on channels that best associate with your business object, and target audience.
1. A simple solution
A simple solution to it is to focus on where all your customers are. After finding where your customers in social media are, it will become easy to come up with strategy that will help in finding future customers.

2. Ask your customers
Small business owners often overlook asking their customers. They are not aware that it is a very simple thing to do and further fixes the personal connection you have with your customers. If you have any type of business, figure out best time and place to ask your customer whether they use social media.
If they say yes, then ask what channel they spend time on, is it Facebook, Linkedln, or Twitter. Then ask how they like to be engaged on those channels. This question will give valuable vision into ways that will best add value in a way they’ll find useful.
Same approach can be used if your business is online.
Mostly online businesses have an email list. Send an email to all your customer contacts asking them the same question. It doesn’t have to be subject of an entire email, just a simple “P.S.” at the end of your weekly newsletter should work wonders.

3. Use Google alerts
To monitor what’s going on in your industry and to find where your customer are online, use Google alerts. Basically they updates that you can set up in Google, and then you can keep track of a specific topic anytime it’s mentioned on web.
It is that social media strategy that works best for your businesses.
Google alerts require a little market research and then you can get valuable information you need to find.

4. Use the search function within the social channels
To find customers on a certain social platform, you can use platform’s search functionality to quickly find whether your customer use the same social media channel.
Each social media channel provides a search function that gives an opportunity to determine whether your customers are using it. It is very simple process. You just have to enter your customer’s name in search box on the social platform.
You can also search on the things like relevant industry leaders, your niche topics, and brands within your niche.
Finding your customer doesn’t have to be complicated. Use simple, and effective ideas to find which social channels your customers are using. In business, if you are not engaging with your customer, then you are missing a big opportunity to add value to your business, which can ultimately lead to growth and success.

  • Digital-Marketing

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