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Get Facebook Blueprint Certified & Optimize Your Facebook Marketing

Get Facebook Blueprint Certified & Optimize Your Facebook Marketing

Wish to help your career/business see best results and want to set you apart in digital marketing industry– Then get Facebook Blueprint Certified.

Facebook Blueprint Certification adds valuable credentials that not only let your marketing career get a boost but also ensure great Facebook advertising opportunities for your business. It is Facebook’s global training and certification program that is adeptly designed to aid businesses reach their own goals in the well-customized and productive way possible.

To size-up & make certain advanced-level competency in understanding and implementing the state-of-the-art Facebook advertising strategies, Facebook blueprint certification is must for digital marketing professionals.

What Facebook says about Blueprint Certification

Facebook Blueprint Certification incorporates all the essence of Facebook Marketing strategies that puts Facebook in the same league as Google is with its Google Adwords Guide and Google Analytics Academy. Facebook not only acts as a powerful advertising platform and but also teaches businesses to promote themselves on Facebook in the most result-oriented fashion.

About Blueprint E-learning and certification, Facebook says-

                “The foundation of Blueprint is its eLearning center, which features more than 35 online courses and has tracks organized by category, such as direct-response marketing, as well as tracks designed for specific roles, such as digital buying. Blueprint eLearning easily integrates with other learning and development programs and offers reporting to track progress and results.”

Facebook further adds in its press statement-

                 “Whether you are an agency or a digital marketer Facebook’s new Blueprint Certification can help you stand out in the industry. As an agency you can set the bar for your existing staff, quickly identify and hire new talent with proven capabilities and confidentially pitch a broad range of work. As a digital marketer your qualifications and credentials are now objectively measured and verified so you stand apart from the competition.”facebook-blueprint-certification

What are the Benefits of Facebook Blueprint Certifications

“No matter what your role is in the advertising industry, Blueprint Certification can give you the edge you need,” states Facebook while introducing its certification programs.

Facebook further adds, “Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize ROI and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. Blueprint Certification is not only the most rigorous and reliable measure of Facebook advertising competency, it’s the only one officially recognized by Facebook.”

Some of the top benefits of Facebook Blueprint Certification are

1.) Certified Mastery in specific job-related skills

As a digital marketer, you can easily let your qualifications and credentials get verified through Facebook Blueprint Certification that helps you get better career opportunities. It helps you stand apart from the competition as an adept professional who incorporates certified mastery in Facebook Marketing.

2.) Easy and effective recognition through badges

Once you clear certification exams, Facebook offers you a badge that you can place anywhere, e.g. on your Facebook pages, professional websites, online resumes, email signatures and so on. You can also share your badge on your social sites, which will really give you a great recognition in digital marketing industry.

3.) Great Boost to your Career and Business Opportunities

Blueprint Certification shows your expertise in particular job-related skills that gives a boost to your marketing career and ultimately helps your business get the recognition that converts into profits. Some of the skills that you learn from this certification program are-

  • Facebook Advertising
  • Instagram Advertising
  • Messenger Advertising
  • Facebook Analytics and Reporting
  • Buying and Planning on Facebook propertiesbenefits-of-facebook-blueprint-certification

Under its Blueprint certification module, Facebook offers two types of certifications and you may complete them in any order. However, Facebook advises you to take them in the order given below-

Types of Facebook Blueprint Certification

  1. Facebook Certified Planning Professional
  2. Facebook Certified Buying Professional

1. Facebook Certified Planning Professional (FCPP)facebook-certified-planning-professional

This certification program is designed for digital media planners, and it is awarded to digital marketing professionals who are qualified in planning and executing effectual and fruitful Facebook advertising campaigns. FCPP certification is benefitting for individuals who wish to give a boost to their Facebook Marketing career. As a Facebook Advertising professional, you can get certified in variety of Facebook marketing idiosyncrasies and related strategies.

As an FCPP, you need to have expertise in following areas-

  • Expert and adept management of Facebook Pages
  • Aptly choosing and utilizing Facebook advertising objectives
  • Effective targeting of audiences that ensure optimum impact
  • Techniques that let you fully utilize audience insights by optimizing reach & frequency
  • Implementation of best Facebook planning and implementations strategies and related practices
  • Facebook measurement solutions let you understand and learn everything about Facebook Marketing
  • Effective and comprehensive understanding of how Facebook products can be used into Facebook advertising

To be a Facebook Certified Planning Professional, you are required to take and pass two exams given below-

  • Exam 310-101: Facebook Advertising Core Competencies
  • Exam 322-101: Facebook Certified Planning Professional

(Are you concerned about these exams?Do not worry! They are easy and Facebook offers best interactive assistance to you for completing these exams successfully. I will explain about them below in ‘Types of Blueprint Certification Exams’ section of this blog)

2. Facebook Certified Buying Professional (FCBP) facebook-certified-buying-professional

This Facebook certification program is best fit for those digital advertising professionals who are involved in creating and buying Facebook Advertising for maximum campaign impact and wish to get certified to ensure their Facebook marketing be more impactful and profitable. FCBP is considered highly competent for marketing their businesses by efficaciously using Facebook Ads and troubleshooting all kinds of related Ad issues.

As an FCBP, you need to have expertise in following areas-

  • Expert and adept Facebook Page management
  • Effective selection and use of Facebook advertising objectives
  • Result-oriented managing, creating and purchasing of Facebook ads
  • Effective audience targeting and performance improvement via ad auction
  • Understanding of Facebook Pixel, SDK, Ad KPIs, reporting, product catalog, etc.
  • Troubleshooting Ad issues and leveraging of consumer insights needed for a successful Facebook marketing.

To be a Facebook Certified Buying Professional, you are required to take and pass two exams given below-

  • Exam 310-101: Facebook Advertising Core Competencies
  • Exam 321-101: Facebook Certified Buying Professional

Types of Facebook Blueprint Certification Exams

Facebook Blueprint Certification exams are quite similar to your school exams, yes you heard it right- it’s that simple. You are only required to log in to your exam session and then your test will be processed under a constant supervision. Facebook ensures all the measures to hinder participants from cheating, as proctor would be there to start and monitor your exam through webcam.  The whole process is interactive and you can quite easily complete your test.

Facebook Blueprint Certification includes following three types of exams:

1.) 310-101: Facebook Advertising Core Competencies

This one is the core requirement of both of the Blueprint Certifications as it measures your basic knowledge in Facebook tools, Facebook strategies, advertising policies, and other practices associated with Facebook pages. This exam tests your knowledge about how to create, purchase and manage Facebook ads, choose and use Facebook advertising objectives, etc. It also tests your knowledge about the techniques to targeting audiences with maximum impact and the role of Facebook media buyers and planners.

  • Before you can take the other two exams listed below, you must first pass this exam.
  • It explains the benefits of Facebook’s people-based targeting vs. standard proxy based targeting. Study material related to this exam lets you learn how to use Facebook marketing to achieve great returns on investment.
  • While learning for this exam, you get to understand how an advertising objective would be executed across the Facebook Family of apps and services to achieve its objective.

2.) 322-101 Facebook Certified Planning Professional

This exam is best fit for planning professionals and it tests advanced-level skills of FCPPs in managing Facebook Pages, using Audience Insights, targeting audiences for optimum impacts,  selecting and using advertising objectives, and implementing Facebook planning strategies. It tests your ability in understanding and learning of Facebook measurement solutions and additionally, it tests your competency in tying Facebook products into successful Facebook marketing and communication strategies.

  • This tests your ability to adeptly utilize all the advertising possibilities and through Facebook resources, you can learn Brand Best Practices, Direct Response Best Practices, Clicks to Website, Website Conversions, etc.
  • Facebook study resources let you know everything related to Facebook advertising objectives, and you can easily learn app installs, app engagement, boosting of posts, lead generation and other practices related to Facebook Blueprint Certification.
  • Facebook resources let you determine your campaign’s KPIs. You can also distinguish between different ad formats and objectives that will aid you use Facebook Advertising and marketing dexterously.

3.) 321-101: Facebook Certified Buying Professional

This exam is designed for FCBPs and it measures advanced-level skills of professionals in managing and utilizing Facebook ads, and their proficiency in ad buying types, troubleshooting ad issues, improving performance, mapping ad formats to advertising objectives,  delivery via ad auction, analyzing of reports, targeting audience, mapping KPIs and so on. It also tests your knowledge about buying objective, consumer insights, product catalogue, Facebook pixel and SDK.

  • Study material of this exam lets you determine an appropriate bid type and bid level, based on specific campaign variables and objectives that will aid buying professionals use Facebook marketing most lucratively.
  • Ad reporting, Website Conversions, App installs, A/B testing, troubleshooting of Ad issues, Applying procedural concepts for implementing an ad sequencing campaign, etc. are tested through this exam.
  • This exam lets you evaluate and leverage the correct native targeting options for any Facebook Advertising campaign that optimizes Facebook Marketing of buying

How to take the Facebook Blueprint Certification Exams?

To take your FBC exams, you need to schedule an appointment in advance as per your convenience, and you can take the exam anywhere as long as your examination room is an empty quiet place like an office, a bedroom, a classroom, a living room etc.

To pass your exam and get certified, you need to earn a minimum score of 700 out of 1,000. There would be around 50 to 60 questions and you will have around 75 minutes to answer them. You are not allowed to use any personal items during your blueprint certification exam. Once your exam starts, your computer will not be able to access the internet, as it will be locked down. You will get to know your official score within 48 hours of the completion of your exam.

What is the Facebook Blueprint Certification Cost?

The exam on Facebook Blueprint Certification costs around $150 US dollars. Your exact fee will be shown to you during the checkout process. However, in India, the Facebook Blueprint Certification cost is around Rs. 10,000. 

What if you fail the certification Exam?

On the off chance, which is very rare, if you fail your certification exam, you will be allowed to retake that after 30 days. You are entitled to retake your exam as many times as you wish but only once in 30 days. Additionally, exam fee will remain the same every time, means you will have to pay the Facebook Blueprint Certification fee of $150/INR 10,000 fee to retake the exam. Therefore, make sure to study as properly as you can, and for this, Facebook offers great resources in its feature set that aids you study in the most helpful and customized manner.

Resources & Top features of Facebook Blueprint Certification

To ensure accommodating certification process, Facebook Blueprint Certification offers:

1.) E-Learning Live Events

This lets you take learning into your own hands and you can quite easily go through free and self-paced online courses and learning paths that incorporate study materials of a wide range of topics and languages. Different Facebook blueprint certification courses offered through E-learning are-

  • Introduction to Facebook
  • Advertising Objectives
  • Best Practices
  • Campaign Optimization
  • Introduction to Instagram
  • Managing and purchasing Ads
  • Reporting & measuring
  • Webinars and Ad Targeting, etc.

2.) Live Events

This lets you learn your topics hands-on with Facebook experts in an immersive fashion that makes you understand teamwork and strategy exercises in the best befitting way possible.

  • To start this, you only need a Facebook account and you will get to learn everything related to Facebook Marketing.
  • FB blueprint live on Instagram lets you see the innovative plans related to live events regarding Blueprint.
  • Blueprint Live is one of the most effective mediums for agencies and advertisers who are familiar with Facebook and Instagram. It helps them in building real strategies.
  • You also get to learn technique of working with diverse teams. Live events let you learn from your peers. Facebook experts who let you involve in interactive exercises, guide you through live sessions.
  • Blueprint Live sessions let you have a chance to develop a media plan around a theoretical client that gives an opportunity to apply your learning in intuitive and result-driven workshop environment.

3.) Certification Opportunities

Facebook offers you one of the most profitable and convenient certification opportunities that let your knowledge get tested and certified with rigorous exams. This lets you have the only Facebook marketing certification, officially. 

  • As a Facebook certified professional, you can take your digital marketing career to next level.
  • You get certified for the advanced-level proficiency in Facebook’s family of products and services that help you get better recognitions in the world of Digital Marketing.
  • Blueprint Certification also offers valuable credentials that let you grow your business via effective marketing campaigns that aid you grow efficiently.
  • Badges provided by Facebook let you stand out in the crowded market of digital professionals, and you can quite easily take a practice exam and later can schedule an exam as per your convenience.features-of-facebook-blueprint-certification


Facebook Blueprint Certification programs let you grow and learn from brands that not only boosts your career growth but also make you an asset for your company. Certified Facebook Blueprint individuals effectively channelize their Facebook marketing campaigns in the well-optimized and target-oriented manner. Stats also prove the prevalence and impact of Facebook Blueprint Certification all around the globe, and some of the noticeable statistics of this certification are-

  • Facebook Blueprint Certification sees more than 170,000 new global average monthly enrollments.
  • Blueprint incorporates 450,000 global users, and it has an average of 10,000 new ones/month.
  • S., Brazil, India, Mexico and South Korea are top 5 Blueprint using countries.
  • Most growth in Facebook Blueprint Certifications is seen in India and Brazil.
  • The average time spent for a course is more than 20 minutes.

With Blueprint Certification, even a seasoned professional learn better way of channelizing Facebook marketing campaigns.

Facebook provides them a hypothetical brief or business plan along with a comprehensive knowledge of Facebook marketing principals and strategies, which let them strengthen and channelize their Facebook advertising campaign and marketing based activities in the most result-oriented manner. Facebook Blueprint is an extremely comprehensive and affluent resource that I find highly benefiting for any digital marketing professionals.

Ready to Pass Facebook Blueprint Certification? With Social Media Marketing Training, have an in-depth knowledge.

Have further Facebook Blueprint Certification questions then feel free to ask Digital Vidya in the comments section below.

Best of luck for your Blueprint Certification Exams.


Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

There are 2 comments

  • 2 years ago

    Harsh Naik   /   Reply

    What is the difference between:-

    Types of Facebook Blueprint Certification
    Facebook Certified Planning Professional
    Facebook Certified Buying Professional


    Types of Facebook Blueprint Certification Exams
    310-101: Facebook Advertising Core Competencies
    322-101 Facebook Certified Planning Professional
    321-101: Facebook Certified Buying Professional

  • 1 year ago

    Frank Bazuaye   /   Reply

    is there a syllabus for the exam. Because facebook elearning is broad.With the syllabus, it is easy to know which topic to cover.Or do you know anybody that prepares people for the exam

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