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Google De-Indexes 1.75 Billion Websites From Result Pages

Google De-Indexes 1.75 Billion Websites From Result Pages

Did you know Google has removed as many as 1.75 billion websites from Google Search Results?

In March 2016, the search engine giant received nearly 75 million takedown requests in order to keep pirate websites out of reach of the Google’s results. There has been a hike in the requests by the company. The overall amount of copyright requests is calculated to increase by 53% Y-O-Y (Year over Year).

After the introduction of the ‘Pirate Update’ Algorithm, there has been a spike in the copyright takedown request. Your website can also be ranked down on Google search results with its penalty. One of the most recent flare-ups came when Ari Emanuel, co-founder of William Morris Endeavor complained that Google could easily filter the pirated content if they wish to do.

In order to handle these requests, Google processes over 1,00,000 URLs per hour!

You can confirm the exact number of the Google de-indexed URLs from the transparency report in the copyright section. On the basis of this transparency report, Google has rejected about 40 million copyright takedown requests. These requests are only 21% of the total requests Google has with

Because of the transparency report, you can track down the duplicated URLs, pending URLs, invalid URLs, takedown requests, and more. This can also help you see how many requests are made for a particular domain.

Google’s report on takedown requests

As per a report published by Google, over 20 million requests were duplicates! Other than 1.75 billion websites which have been taken down, 8,88,000 domains have been affected. Out of the total takedown requests, the majority of them are legitimate URLs.

According to data from Google, these hiked number of requests could be in part due to all sorts of incorrect and downright foolish requests Google receives for taking down URLs.

For instance, an anti-piracy enforcement firm representing a fashion label filed a copyright complaint asking Google to delist dozens of homepages containing the word “cartoon” in the title. The reported URLs having nothing to do with the identified copyrighted work would not be delisted from the Google search.

But this does point out to one fact that Google has to waste a lot of time and effort towards maintaining a system that can separate correct requests from vague ones.

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Process of Request Removal

Removal requests made to Google have to go via 4-stage review process. Here are the stages in the process is to be considered:

  • A takedown request is sent to Google by a copyright owner for allegedly infringing material.
  • The request is reviewed by Google and complies if there aren’t issues with it.
  • By following DMCA process, a webmaster may issue a counter notification.
  • Upon receiving a counter-notification, Google decides whether or not to reinstate the content.

The search engine made it clear that it doesn’t act as a mediator. If the webmaster or the copyright owner is still not satisfied with the decision and thinks that the material is illegal or the other way round, then they can file a lawsuit and leave the matter to be decided by the courts.

Google’s way of detecting pirates

If there is a copyright infringement, with Digital Millennium Copyright Act (DMCA) “takedown” requests, Google can detect the pirates. Anyone can file these requests as copyright takedown requests is not the proof of copyright infringement but an allegation.

After the filing of a request, Google evaluates it and takes the page down, if deemed valid.

After this, Google sends a notification to the owner of these sites who can then file a counter-notification. The counter-notification can either be in the form of removing the offending content or argument or justification. On the basis of the counter-notification, it is upon Google to add back the page to Google search results or not.

Things you need to New Copyright Transparency Report

A few days back, Google released a new Copyright Transparency Report which makes it easier to get an understanding of over one billion reported URLs. On the basis of this report, one can monitor the URLs that are not removed by Google and know why they are not removed. This is because of the increasing number of DMCA takedown notices, targeting the pirate

In the whole 2008 year, Google received less than a century takedown notices, which increased to millions by 2016. In order to give an insight to what Google has been doing, the search engine king launched this copyright Transparency Report in 2012.

A revamped version of this report has been released a few days back which probably will help people better understand what content is targeted and ways of responding to it in a better way.

Have you ever requested Google for the takedown of a URL? What was your experience?

Image Credits: thenextweb

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

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