We may be practicing it already but many of us might be unaware of the technical terms associated with it. In this Blog, we will be throwing light on one of the most useful feature of Google that is Google Local Listing. This feature of Google helps us to register the business online including the specific details of the business. Details like the name of the business, phone number, website address, local address, functions etc. are stored online for making it easy to access them.
Our daily lives are the best paradigm of the ease that is provided by this feature and just how often we refer to Google to look for the phone number or the local address of any random office, restaurant, some institution etc.
There are several Google local business directories available which allow a local business to register their business freely on business listing sites. However, why should one register anywhere else when they can simply get their business registered on Google Local Listing.
What is Google Local Listing?
Simply put, the Google Local Listing is a feature of Google which aims at maintaining a directory of the local businesses in an area. It helps the businesses to register their business online and increase their visibility to the customers.
The Google Local Listing can be categorized under the local search marketing campaigns that aim at creating and maintaining the listicles of the several local area businesses running in the nearby localities. The Google Local Listing keeps an updated information of the local businesses, their address, phone number, the location on the local Google map, etc.
This is quite an agreeable assessment that when one business decides to go online its reach is highly increased. This is because of the much understandable and relatable fact that the generation today, refers to the internet for the minutest of the details. Thus, at present, a majority of businesses prefer to have their business registered online to have a better connectivity and follow an informative approach.
How can you add your business to Google maps?
To add your Local Business to the Google Local Map is easier than you think. You can do this in few simple steps on your own without paying a penny to Google. Google does Local Marketing to maintain the local business’s database yet there are no charges for the same. You can follow the bellow mentioned easy steps to get your business manually registered on the Google Local Map and upgrade your profile on Google Local Listing.
So here’s your guide on how you get your Local Business registered on Google Local Map instantly.
- Sign into your Google account.
- Open Google Local Maps.
- Find the exact location of your business by zooming into the map.
- Precisely add your business to maintain the accuracy of the location.
- Click on the Send Feedback button on the bottom right corner.
- Click on Add a missing place.
- Now simply drag the marker to the exact location of your business and add any other relevant information that you wish to add.
- Click Submit.
And there you go, it’s done!
The other specific details of your business like the working hours, the website link, other branches, etc. can be listed under the Google Local Listing. Basically, anything and everything related to your business which you wish to inform your potential customers about can be featured on Google Local Listing.
Points that must be noted before getting the business listed online On Google Local List
When you provide any information on the Google Local listing, it is important that you are absolutely accurate with the information you are updating. Google takes pride in authenticated information and in the case of any kind of malpractice your business will be taken down immediately. Thus, make sure while you’re dealing with Google it’s better to play fair.
2.) Be Informative
The information that you post under the Google Local Listing must be sufficient to answer any relevant questions that may arise in the minds of your potential customers. Thus, it is advisable that you give all the information in advance to raise awareness about your product/ services. If you follow an informative approach, you are more likely to provide clarity of idea to your potential clients.
3.) Use pictures
Illustrations are much more attractive, expressive and attention seeking when compared to plain texts. Use of pictures will make the idea the clear of what you are selling and on what level.
Ask your customers and visitors to give you a good rating. A good rating gives a very good impact on the people searching up for your business online. Also, a rational consumer would prefer a business with a good rating compared to the one with none.
Why do you need to register on the Local Business Listing?
There are many reasons why you need to register your business online on the Local Business Listings. And most of them are much obvious in their approach. the reason is simple, the entire World is living in the virtual World. Any update or any kind of message at all is achieved from the internet. if I personally talk about my own habits, I do everything online from shopping to ordering food. The reason being, it is so easy and so convenient. What do you exactly have to do? Just pick up your smartphone and go ahead, do the need full. It’s like even though you ain’t doing anything major, you get all the information without putting in any efforts at all.
This is why you need to get your business online. This is exactly why you need to get your business registered on the Local Business Listing.
Consider this example, if you were to go to a restaurant recommended by a friend and you’ve lost the way. what would you do? Well, probably you would insert the name of the restaurant into your Google local map location and start the journey after selecting the travel mode. At least, that is what I would do.
Now think if the restaurant was not registered under the Google Local Listing, it wouldn’t appear on the Google maps and that would obviously lead you to find a harder way to locate the restaurant or you would simply drop the idea of visiting that restaurant and visit some other restaurant that is easily reachable.
Layout of the Business Listing
Since you are now using the virtual medium to communicate and reach your target audience, keep in consideration the various factors that will make your business visually attractive. It is needless to say, something that looks good, sells more. Thus, the template you decide to use for your business listing is crucial in determining the success and user engagement in your business.
The Local Business Listing is commonly termed as local SEO. To make you recall, let’s consider this instance, you might have discovered various local businesses popping up every time you try to find or locate a local outlet that is quite nearby. Well, at least I have experienced this, several times.
The new Google Local Listing business pages now allow the local businesses to upload photos related to their business to help them make their business more descriptive and attractive and gain maximum sales through the medium of the local listings.
Well, coming to the basic layout of the listing, the business head or whoever handling the online listing of the business on Google must take care of one point that the audience prefers easy over something that is cluttered and difficult to access. So, it will be extremely beneficial for you if you decide to go for a user-friendly layout that is much easy for a layman to access and get the desired information. That is how your business will grow.
Your motto should be: Attractive yet Easily accessible.
Benefits of Listing your Business on Google Local Maps
By now you are already clear about the idea that what exactly do we mean by Google Local Listing, how can you register your local business online under Google Local Listing and what are the best ways you can exploit the most to get a higher ranking and a massive reach. To simply we have listed the primary benefits of having your local business registered on Google Local Listing and being able to have a business page on Google which can be further managed manually in case of any errors or omits.
1.) Better visibility
2.) Easy access to information from the customer’s point of view
3.) Easy to locate
4.) Authorized and reliable source of information
5.) Single click location share
6.) Can be made very descriptive with the help of pictures and other interesting texts.
7.) Announcements made easy
8.) Ratings that increase the credibility
9.) Pictorial updates to enhance the descriptiveness
10. Easy to recommend to a friend
11. Directions on the Google map it much easier to reach the exact location.
Requisites to take your business online and register under Google Local Listing
There are certain specific requirements without which a local business cannot register online. Read on to know them-
- A unique business name or DBA (Doctor of Business Administration)
- A registered address, phone number (this should be a local area number)
- The office address must be a physical space not a virtual office address
- One on one contact with the customer, Real business does not take place virtually
Consider the above-mentioned points to be of utmost importance in order to get your local business registered online under Google Local Listing.
Now, after you have listed your local business with Google and also you have optimized your business page to the fullest, the next thing that comes up is the follow-up. First from Google to verify your information and then the customers who visit your business profile. You will receive orders online or you may simply get plenty of calls for various queries. Thus, the point here is that the work goes on and you must be active in receiving calls and giving the correct information each time.
There are other in-depth optimization techniques which on being followed will help you rank better thank your competitors. Some of these techniques to verify your business page and overall optimization are listed below.
Name Address Phone number (NAP). Other than these important attributes if you also pay attention and add a category of your business and ask your visitors to leave a rating. it gives a very good impact to the next visitor. A person while visiting a business page makes his mind on the basis of the reviews and ratings witnessed by him on the business profile.
Also, categorizing your business helps your customers to easily locate you. Say, if a person is looking for tours and travel business to help him book a trip. So, he begins his search by selecting the same category. You might have the best deals but what is the point when your business profile does not pop up at the right place. Now, at this moment, had you categorized your business it would have popped up to help you gain that customer.
Google may use multiple methods to verify your business or maybe just one. The verification method could be either a phone call, an email or a postcard. Claim your business and get it verified because only after your business is verified you will be able to communicate with your audience. Thus, the verification of your business profile is a paramount step and must not be compromised on.
3.) Register with business listing websites
When other websites reflect the details of your business like the Name, address, website link, etc. Its hints Google that you are running a real business. There are several local marketing websites that maintain the directories of the local businesses. You can get your business added to such directories this will fetch you customers from their website as well as increase your Google credibility. So, either way, it is beneficial to your local business.
Conduct a small survey over the internet to find the top citation website in your city and get your business listed with them. Doing so will help you utilize their traffic to promote your own business page, there will be a much higher lead rate and accordingly, the conversion rate will also rise.
4.) Update the existing listings with the new updates
There will be times when you may shift your physical address or change your phone number, do not forget to get the same updated on all the web directories your business is listed at. If you forget to update your business, it will certainly confuse your customers and make it difficult to locate your physical office or reach you by phone or email, in case you change that too.
Thus, it is crucial to keep your customers updated with the necessary details. Also, if you do not update the given information, there are chances that Google will flag your site as a duplicate. You certainly don’t want that so it’s better to be cautious and alert about such minute yet important details.
5.) Increase your SEO via Google local listing
People often search for nearby businesses using certain categories or area selection. A business which is listed with Google has a higher reach if it is properly listed with Google Local Listings. This is in reference to the specified categories, area, local address, phone number, etc.
For instance, if you are searching for a Chinese van for the evening snacks in your are area that provides with a delivery service until your house. On Googling the same, you will find the list of all the restaurant and local food corners. Then according to the reviews and ratings, you will pick out the best out of the lot to order food for yourself. This is practically how your reach is increased when you get your business listed with Google Local Listing.
Your operations in your local area will be smoothened because the nearby residents will be informed and updated with the local business that is operating in their local area.
In a nutshell, I would sum up the concept and advantages of having your business registered with Google Local Listings. We have already read in detail the base concept of listing the local businesses in an area. The perks of getting your business listed with local listing Google that work online and are popularly accessed by the people living in that local area.
The major impact of registering local businesses on local marketing directories, maintaining business listings, to keep the updated details of a local business, in that particular area or the areas nearby, are the increased SEO, easy access to information, and a smooth communication.
90% of the businesses, whether startup or established, already have their business/company registered under Google Local Listing and several other local marketing directories like Justdial, etc.
Note: Adding your business to the Google local maps is an equally important task to give directions to your customers. By following the above-mentioned information, you are all set to walk the optimized path of communication and business reach.