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Healthcare Improves Engagement Through Social Media

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Healthcare Improves Engagement Through Social Media

Healthcare sector has evolved over the years to such an extent that people can now get easy access to the information with respect to different aspects. This has put aside the usual notion and conceptualization that facts, medicines and remedies pertaining to different health related issues can be feasibly done through traditional methodologies.

Social media which is a wide platform in itself serves plenty of purposes. If we look at it from the healthcare perspective, it cannot only serve as the medium to inform people but also turn out to be of utmost help so as to drive the patients to raise the engagement level but also help to improve the safety of the patients. Besides this, another aspect that will be catered to will be related to generating more awareness about the diseases such that it gets communicated to the masses at large.

Social engagement can be evolved throughout the healthcare sector with respect to the following:

  • Safety concerns of patients
  • Generating awareness of the diseases
  • Remedial measures of the diseases etc.socialmedia and healthcare

This has certainly become an interesting concept that has come across, especially for those who were unknown of the fact that social media is so crucial even for the healthcare sector. The profound effect is reflected mainly through the way the information is being conveyed to the readers, it could be the patient looking for the remedial measure(s) or a doctor who wish to put across the relevant remedy or detect the cause of a particular disease.

It is evident to witness the fact that with the advent of usage of smart phones, tablets and other latest technology, social media can now be easily leveraged upon. This can be done in various ways viz. Blog posts, podcasts etc. through social media platforms viz. Google+, Facebook, LinkedIn, YouTube etc.

It has been noticed that customers look forward to inputs from the interactions through social media interactions. Measures such as video interactions offer the option to get a more realistic view of the concept in discussion.

Here are some of the proven facts that will define the success rate of social media in the healthcare sector:

1. Researchers have found that more than 40 percent of consumers say the information they find on social media affects how they deal with their personal health.
2. Patients between the age of 18-24 are twice as likely to use social media for their health related issues as compared to the counterparts who are aged 45 to 54 years.
3. 31 percent of healthcare organizations have their social media guidelines in writing.
4. Almost 20 percent of smartphone owners have one or more health apps on their phone.
5. 60 percent of doctors say social media improves the quality of care patients receive.
6. When looking for online resource related to healthcare, Facebook comes in behind only WebMD, Wikipedia, and health magazine websites.

This is not enough, social media and healthcare together have a great future ahead. There is no single organization or entity that goes by the feeling that the future of internet marketing lies in social media. Big names such as RespShop, Mayo Clinic etc. look forward and anticipate to develop a long-term social media strategy.

According to RespShop, a provider of CPAP supplies, “Social media is something we are seriously looking at and evaluating right now. In the very near future, we hope to grow and expand our social media presence for better customer service and online visibility.”

Image Credit: Biopharma Institute


[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.




There are 2 comments


  • 4 years ago

    Shital Kalamkar   /   Reply

    There are many remote places in India and in the world where one can find mobile range but no medical facilities. Definitely using social media at least we can increase health awareness among people. “Prevention is always better than cure.” It will be great platform to connect doctors from all over the world and share their tips with people.

  • 4 years ago

    Elisha Franklin   /   Reply

    Very nice post to increase health awereness and great stage to connect with doctors. We can get their advice very easily. Thanks for this article.

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