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How Digital Marketing Aids In Generating Real Estate Leads Online

How Digital Marketing Aids In Generating Real Estate Leads Online

generating real estate leads“Real estate cannot be lost or stolen, nor can it be taken away. Purchased with common sense, paid for in full, and managed with reasonable care, it is the safest investment in the world”a famous quote of Franklin D. Roosevelt (FDR), who served as the President of the United States from 1933 to 1945.



FDR’s thoughts regarding Real Estates are still as contemporary as they were in back 1930s & 40s. Though in recent times, we may have seen a dip in selling, buying or leasing in real estate market but as said by FDR, Real Estate is still the Mikado of Investments, the Safest Investment in the World.

Owing to continuous back & forth shifting of market economics, now making a new customer is as challenging as retaining an existing one. It has become must for real estate agents to be at their marketing best at all times and for this; they have to be tech friendly and well updated with growing smart home revolutions across the globe.

“Smart` homes are now in vogue not only with IT/ITES employees – every home buyer from the middle and upper-middle class is looking for residences that support a cyber-driven lifestyle”, says Kishor Pate, CMD, Amit Enterprises. Kishor Pate, CMD, Amit Enterprises

He further adds, “The cyber revolution in city is inescapable – those who do not own computers populate internet cafes. The current generation of young people below age 30 is defined by computer savviness, and these are the people who will usher the city into the future. Naturally, this revolution has had a very distinct impact on the kinds of homes that younger people choose to buy today”

Technology and communication go hand in hand and you might be the best at what you do, but if you do not communicate it in right way with right tools then all your efforts might become futile. Failure in integrating technology & communication may let you lag behind to your competitors. Apt inclusion of client communication, integration of new customer database that further includes sales pitch and after sales services, need to be done by effectively comprising trending marketing maneuvers.

Now we live in a converging world of internet, email, gaming, social media and mobile that has lead real tech-savvy estate professionals towards most innovative real estate digital marketing strategies. This breakthroughs their online presence and increase their Real Estate Leads online. If you try to Google regarding Real Estate marketing advice, then there is so much of that available, which may lead you to dumbfounding and will explode your head. Therefore, to attract more real estate leads, you need to bolster your online- branding with specific strategies and some of the Digital Marketing Techniques that will aid you in generating Real Estate leads are:

  • Social Media Marketing with Creative Wow Factor:

You may find thousands of Real Estate articles but one thing that all these real estate digital marketing articles miss is Wow factor. Once you come out of cliché-ridden boring real estate marketing that every estate-professional, agent or business is doing then you will set yourself apart and will grow a loyal following. It is very important to focus on fun and creativity while designing social media campaigns. By regular posting of creative or episodic articles and updates about your business and industry, you will let yourself stay as a reputable real estate agent with immense authority. Facebook, Twitter, LinkedIn are some of the best social medial platforms for business growing and network building.

Social Media marketing also provides advertisers some tools and options through which, you can target users geographically or demographically. Properly designed and implemented social media campaigns can result in providing a large number of leads in the most affordable and beneficial manner.

Go Ahead! 

  • Video Content & Blogging: 

Creating client video testimonials that state your expertise and achievements can be greatly effective in generating result oriented real estate leads. Videos that tell why should people do business with you or include informative real estate tips will create a tremendous positive impact on users that will increase the chances of client conversion. Users visiting your webpage will reach out to you that will let you lead in market. You can lucratively advertize your video clip on Google’s display networks, YouTube and Facebook video ads that can further be shared and promoted on many other social media networks.

Knowing how to write an effective blog is also a very essential part of any online marketing plan related to real estate leads. Posting one blog per month is necessary as blogs provide you an opportunity to appear on more relevant real estate search terms that make your interaction and connection with potential clients, which ultimately increase their trust and generate a successful lead.



Source- national association of realtors & Google  

  • Have Real Estate Digital Marketing Plans Updated on Monthly Basis:

Random online marketing can make you sick in the head and therefore, it is important that every single month you stop and plan your content and its promotion for next month after proper analysis of last month’s output and changing trends. It will also be beneficial for you to type your social media updates in a document on weekly basis and find the images of tactics that you should use for next month. You can put all update and schedule your social media presence through automation software.

Try it! 

  • Real Estate Search Engine Optimization: 

Search engine optimization is always one of the most affluent ways to get good leads and increase brand recognition. SEO optimizes a real estate website to appear as top rated on search results for relevant real estate keywords. For effective SEO, it is important to include title, content, tag lines, slogans of your website that has relevant real estate keywords as this lets you get better online presence. Constantly building links to your website is one of the most important practices that you need to include and for this, you should hire an SEO agency.

It’s Effective! 

  • Have a Real Estate Web Design, ready for Online Leads:

An online-lead ready real estate website is professionally designed for sales. Designing of Real Estate Website is done with sole purpose of attracting and nurturing online leads and a few tips of web design that will make your site a lead generator are:

  1. Don’t Use Real Estate Website Templates, & Go Dynamic: Using real estate templates is a cliché practice, instead go for custom website designing that focuses on your brand and showcase how you differ from your competitors.

Following same old designing is not a good idea. Using dynamic website is must for Real Estate Lead generation as it stretches easily as per the devices of end user and that is why; you should make sure that your website design agency knows that you want a dynamic website.

  1. Blogging is Must: Constant blogging keeps your website fresh & Google loves it.
  2. Include CTAs:Real Estate Websites should include calls-to action that take customers to unique landing pages and aids in generating leads.

You are Going Right! 

  • Consistent Email Marketing & Thought Leadership:

 Consistent email marketing is very effective for successful lead generation and for this, you need to ensure that your subject lines are so compelling that your potential client will be bound to open the email. You need to be in constant touch with someone who signs up to get more information about a property and additionally, never forget to make your emails functionally optimized for mobiles.

Instigating thought leadership at every step of your real estate branding and marketing strategy makes you famous in industry, which lets you build loyal following in your area. Leadership lets people look up to you for real estate advice and for this, you need to pitch yourself on contact blogs and websites that pay heed on real estate news and information. Write articles, make videos or you may attend a local morning show on a TV channel sharing your views on buying a home. Create innovative real estate reports and let people be aware of that, as this will make people be constant seekers of your views and advice regarding real estate, which will in turn increase real estate leads exponentially.

Yes, Now You Got it! 

source & Google

source & Google

Experts’ Excerpts:

Best resource that you can tap is the experts with years of experience under their belts. Here in this section I provide insights from some of the top Real Estate Experts:Melanie Press, Award Winning Realtor from Canada

Melanie Press, Award Winning Realtor from Canada suggests, “Get as tech savvy as you possibly can be” She further adds, “Be the best you can be. If you can’t sell yourself and the value you offer, how can you give your clients any faith in who you are and how you’re going to look after them? Easier said than done, yes, but really try to work on it. Finally, work hard, very hard.”

Amy Jones, Realtor, Owner, Amy Jones Group – Chandler’s #1 Real Estate Team findsAmy Jones, Realtor, Owner, Amy Jones Group consistency, technology leveraging and follow-through highly critical for lead generations. She says, “Responsiveness and consistency are the keys to success. There are hundreds, if not thousands, of agents on the internet,” she further adds, “If you don’t respond to an inquiry quickly, preferably within minutes, the prospect will just call the next agent on the list. When you’re not busy with clients, stop whining and keep marketing, staying on top of new technology while implementing those ideas that excite you.”

Now, as closing thoughts, I would once again like to use an excerpt from President Franklin D. Roosevelt’s one of the finest speeches given during his presidential campaigns that says:

image 7 President Roosevelt in 1944“The only thing we have to fear is fear itself. The test of our progress is not whether we add more to the abundance of those who have much; it is whether we provide enough for those who have too little. Happiness lies in the joy of achievement and the thrill of creative effort.”

All the best, enjoy your success, & do not forget to tell which one technique you are planning to implement first for generating Real Estate Leads Online.

There is 1 comment

  • 3 years ago

    Garima Lalwani   /   Reply

    I find Having a customized Real Estate Web Design will be more effective than all. by the way, thanks for updating about some new trends.

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