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Discover ‘How-to Guide to Affiliate Marketing in India’ at India Affiliate Summit 2016 #IAS16

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Affiliate marketing is one of the fastest growing domain in digital marketing.

For this reason, India Affiliate Summit is happening for the second time! The organizers of #IAS16 are vCommission and IAMAI.

Highlights of #IAS16

  • The opportunities provided by #IAS16 are interaction with fellow brands and affiliates.
  • One of the main attractions of this summit is Affiliate Street. It is an innovative setup with a motive to encourage healthy competition along with bringing together 100 plus companies at the Summit.
  • The Summit is seeing over 70+ speakers along with 1500+ delegates. There are more than 50 exhibitors and over 2500 companies who are participating in the Summit.

Where & when India Affiliate Summit is happening?

IAMAI & vCommission are hosting the India Affiliate Summit 2016 on 1st and 2nd September 2016 at The Leela, Gurgaon.

Along with India today,, and, Digital Vidya is the online media supporter for the India Affiliate Summit 2016 event. Catch Digital Vidya’s representatives at H2 Table at the Affiliate Street.

How-to Guide for Affiliate marketing in India

Ashwiny Thapliyal, Head Consultant for India, Tune

The following points are discussed by Ashwiny:

  • Trends in the performance industry
  • Predictions
  • What are the tips affiliates can leverage for making things better

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Trends in the Affiliate market

  • 60% traffic is mobile driven.
  • app downloads dominate affiliate
  • CPI biggest opportunity
  • Cost per Engagement is the buzz word
  • Tune saw 50% growth in India in 2015
  • Mobile installs driven through paid marketing campaigns are happening on e-commerce side
  • About 15%-20% happens on desktop whereas 25-30% on mobile are coming from affiliate ads.
  • A typical affiliate works with 10-12 networks.

Some of the predictions

  • Large advertisers are scaling.
  • Niche advertisers are coming up who meets very specific needs.
  • An average mobile affiliate works with 40-50 affiliates.

How-to guide affiliate

  • Work with those who have multiple payment options in order to build trust.
  • Try and work as close to advertisers and publishers as possible.
  • Have KPI based payouts. Pay for installs for example.
  • Become a publisher yourself and make sure the data is getting in.
  • As an affiliate, just don’t go for raw files that are coming to you.
  • Be visible on social networks.

With analysis of affiliate structure, you can predict the trends. Did these trends help you know the changes?

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

  • Digital-Marketing

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