If you are new to Digital Marketing and looking to get leads or product sales faster on your website, Search Engine Marketing is an effective way to drive additional traffic to your website which can help you to generate leads or sales.
Search Engine Marketing Strategies in your PPC campaigns can help you to find visitors who are searching queries on a search engine that are relevant to your product or services.
You should learn how to Optimize PPC campaigns for better results.
This is feasible through an active PPC Campaign that is optimized and adequately strategized with ad scheduling and ad extensions.
Top 5 tips for Optimize PPC Campaign
| S.No | Description |
|---|---|
| Step 1 | Select relevant keywords for text ads |
| Step 2 | Optimize PPC campaign content for digital advertising |
| Step 3 | Create an awesome landing page for a successful pay-per-click marketing |
| Step 4 | Targeting the correct audience for a successful ad campaign |
| Step 5 | Control your PPC Campaign budget |
1. Select relevant keywords for text ads
Keyword selection plays a major role in the success of any Google Ads or social media ads. When you choose keywords for getting faster results then keep the below points in mind:
Choose keywords that describe your services or product. Don’t use too many generic terms for display ads.
For instance, men’s tennis shoes, and women’s tennis shoes. Your keyword research should include not only the most popular and frequently searched terms in your niche but also extend to the long tail keywords of the search engine.
Long-tail keywords are more specific and less common, but they add up to account for the majority of search engine traffic.
In addition, they are less competitive and therefore less expensive at PPC platforms and display network.
Your ppc strategy should also include a regular negative keyword list – negative keywords prevent your ppc ads from showing up for paid search that is not relevant to your business and is unlikely to convert.
2. Optimize PPC campaign content for digital advertising
Great content is not as great when it is not well-optimized. And optimizing content to be far more competitive for ad search has tremendously evolved over the years.
Content optimization is basically the process of improving the aesthetics and performance of a site’s assets or pages that provide unique value to its intended users through on-page SEO, conversion optimization, user experience, design, content editing, and more.
It’s also critical to think like your user when strategizing your content for ppc marketing.
Your content should be relevant and try to include more popular keywords in your search ads while creating ad groups.
If possible, also look at how the ppc ads have performed in past, and the audience it has reached. This will help you determine what ppc channel to use, how to craft google ad copy, and ppc audiences. This will eventually improve your quality score.
3. Create an awesome landing page for a successful pay-per-click marketing
The purpose of pay-per-click advertising is to drive as much targeted traffic as possible to a particular web page.
So, to do this, you have to create a landing page that makes your web page looks as professional, appealing, and user-friendly as possible.
You don’t want your visitors visiting your website and not knowing what it is you are advertising.
Integrate your Google Adwords account with Google Analytics to analyze the relevant metrics of ads, conversion tracking, and the performance of ppc campaign structure.
Analyze your google ads bounce rate through Analytics i.e visitors are arriving on your landing page but not hanging around, you need to know why.
At the same time, your visitors should know what it is you are advertising via Google ads.
Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates.
Don’t send all your traffic to the same page.
4. Targeting the correct audience for a successful ad campaign
Audience targeting is another easy way for account managers to control costs for display ads. Primarily, they can help you avoid targeting the wrong geographies, bidding at the wrong time of the day, or targeting the wrong devices.
To avoid targeting the wrong geographies, you have to concentrate on the target areas where you’re able to sell your product or service. Additionally, you can exclude locations that aren’t relevant.
Bing and Google Ads provide pretty great levels of control for geographic targeting — countries, regions, cities, and zip codes — so you need to make sure your ppc model is using them.
On the other hand, optimizing bids for your ad Campaign at the most profitable hours can have a huge impact on wasted spending and poor returns. To do this, you have to implement dayparting and avoid accelerated bidding.
Dayparting is simply dividing the day and paying more during your most profitable times to run google shopping ads.
You can find out what your most profitable hours are within AdWords or Bing.
An alternative for this would be to migrate your ad performance data into a spreadsheet and analyze it from there. Then, test your hypothesis for a week or two and continue tweaking as needed.
If your marketing strategies are for targeting the devices, then as a ppc campaign manager you should target both desktop and mobile devices.
However, sometimes your content marketing strategy is better targeted toward mobile devices, and other times you might have a ppc ad structure that’s better suited to non-mobile devices (e.g. if your website isn’t mobile-friendly).
If you suspect that there’s an important distinction between desktop and mobile users, it’s worth analyzing.
You may discover that none of your click-through rate comes from mobile users due to a technical glitch that is effectively stopping them from converting and affecting your quality score.
If you are advertising a product or service that can be used globally, utilize the global paid advertising tool.
However, if you are advertising for someone that is geographically linked, take advantage of the targeting tool by determining which countries you want your social ads to appear in.
5. Control your PPC Campaign budget
One of the wonderful things about PPC advertising is that the budget is under your control. Your budget will depend upon the competitiveness of your business niche. Click costs are calculated on adrolls, keyword basis, and the demand for each keyword phrase. While the costs can vary.
The best way to determine this is to calculate how much a new customer is worth in added revenue. Is it a one-time sale or will it produce recurring revenue?
See what the average PPC cost is per click; since not everyone buys your goods or services.
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Conclusion
You can manage ppc campaigns in a huge number of ways; it doesn’t have to be as simple as just adjusting budgets and bids. But effectively controlling your costs takes time and experimentation.
Business buying cycles and idiosyncrasies within your industry will play a big part in discovering which pay-per-click account management techniques work best for you.
So ppc campaigns for beginners, it is encouraged to never stop testing. By following the above steps and keeping to them, you should see a good return on your investment.
But the best thing is to do a quality analysis by using Analytics which will help you better understand whether your ppc campaign strategy is working, turn audience insights into action, and deliver more relevant customer experiences.
Read More in our ultimate guide: 12 Steps To Create an Effective PPC Campaign
FAQ :
1. What is PPC campaign?
Pay-per-click campaigns are when you sell your product or service to people who are seeking it on the internet through paid ad networks such as Google, Bing, or Microsoft advertising, Bidvertiser, Revcontent, and others.
2. What makes a good PPC campaign?
Ans A solid landing page is the most important aspect of a successful PPC campaign. They ensure that your PPC advertising is very relevant. and what products or services you intend to market
3. How to start a PPC campaign for your business?
To begin a pay-per-click campaign for a business, first, identify your target market.
Then, come up with a list of potential keywords, do some keyword research, and make a list of potential negative keywords. once you’ve selected your keyword list.
Create a landing page with the proper CTA to maximize results. Utilize ad extension.
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