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How to Stand out When You’re Drowning in a Sea of Competition- Unique Selling Proposition

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In today’s world of severe competition with ever increasing ads, videos and pictures that get announced over the internet, it has become really important for businesses to stand apart from your competitors and get noticed.

Apart from superior products and outstanding services, for your customers to be able to differentiate you from your competitors, you need to adopt a unique selling point for your business. You have to continuously engage yourself in developing strategies that will cater to your ideal cluster of consumers. Your difference can only make you stand out among your competitors and it is something around which you need to be building your decisions every day.


  • Find your ideal customer

You put yourself at a risk when you try to be everything to everyone. To use differentiation as a competitive advantage, you must narrow down your market and focus on crafting your unique selling proposition. Identify and exclusively sell to your ideal customers and capture their attention and loyalty.


  • Best Vs. unique

Competition becomes bearable if companies avoid the rat race of being the best, instead concentrate on being different and unique. Rather than imitating and matching rivals, offer your chosen customers, real choice and innovate to create superior value for them.


  • Getting personal

Incorporate a strong personality in your unique selling proposition to build your brand. If you create a market product or service that perfectly aligns with your personality, harness your abilities and incorporates your experiences, then the worth that you simply provide is going to be unmatched.


  • Customer service

Offering the best customer service is another way in which companies can stop being an option but become a choice for the buyers. Domino’s pizza has become one of the best selling brands across the world on the basis of its USP- to deliver hot pizza in 30 minutes or less. It does not claim to deliver the very best quality or the lowest prizes, just fast delivery. And this is how they have been able to well differentiate themselves with their rivals.

For the audience, you are just a tiny drop in the big ocean. Unique selling point helps the business to stand out in the market place and something that they can hold onto when drowning in the sea of options, but the ultimate goal is to sell more products and services. To attract new customers and move the masses, each product advertisement must clearly specify the distinctive advantages of the product which no other business can or does offer.

  • Digital-Marketing

  • There is 1 comment

    • 5 years ago

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