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How to write compelling content for your audience?

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The secret to creating compelling content not just involves inspiration or brilliance, but also an impeccable structure, planning and research.

Today, in this post we will discuss methods through which you can create attractive content for your audience, which will simply force them to go ahead and start reading your post.

Starting with audience interest

Writing all starts with understanding the people that you are writing for. This doesn’t point towards the vague descriptions such as ‘moms aged between 25-40’ or something similar, but writing specific content and topics that your audience are interested in reading.

In order to do the same, you can follow these simple steps:

Firstly, make sure that you go through the site’s list of most popular posts. Depending upon the comments and shares of each post, you can easily make a list of the top 10 blogs. However, if you find that the site does not list content in this manner, you can check the last 30 posts and pull out the 10 most successful ones.

Now since you have a list of blogs, you can start looking for the patterns followed in these posts. It would be better if you specifically look at the topics. This will give you an idea of the kind of topics that are most read by the audience. Therefore, you can create your post around these topics.

Now is the time to think about one insight that you can offer about one of those popular topics. Eventually, this is the angle that you need to target.

Knowing the 4 sections of an awesome blog post

Most of the popular blogs that you find online usually follow the same pattern of information delivery, which are:

  1. Problem
  2. Cause of the problem
  3. Solution
  4. How to implement the solution?

However, while writing the post, it is not essential to go into the details of every section and instead create a brief description about each sub head. This is primarily because, many a times audience does not have enough time to read the entire post, especially if it’s too long and would be happy to plunge in little sub heads or bullets that you provide.


Once you have the topic and outline created for your content, you need to think about the entire structure and fill in the blanks with few intelligent paragraphs for each section.

Moreover, following a system will help you stop wasting time wondering how to get started and what has to be done next. This process also allow you to save time and energy while writing.

Overall, it is essential to create a systematic approach that works well and not just a single time, but every time for your content.


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