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How to write irresistible Landing Page content?

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Landing Pages plays a critical role and are considered to be remarkably powerful in converting your leads to sales.  However, writing content for landing page is an art merely beyond writing attractive headlines and content that sells.

Therefore, before designing your landing page, you need to know your market before choosing a template that can help you generate leads and the right ideas that can convert even a partially interested visitor.

Before discussing the idea behind creating irresistible landing pages, let us first understand these two important concepts about Landing Page.

In the past, creating a landing page meant hiring a designer and coder. However, that’s not the case anymore. If you search online, you can find variety of tools that can write and publish effective professional landing pages. However, when visitors check your landing page, headline and sub headline are the two major things that they see initially. Therefore, these are the two terms that are most important to us.

Step 1

Make the promise

When people visiting your landing page do not have any knowledge about your product or services, it is important that you make the promise in your headline. For example: Learn Digital Marketing, Read more books etc.

You can use the sub headline to describe the mechanism. For example: 2 day workshop that focusses on leveraging Digital Marketing for lead generation. At this stage, it is important to ensure that your promise is clearer.

Step 2

Time to take your promise to the next level

At this stage, your audience have reached to the next level and are much more educated about your product. Therefore, at this stage, the power of your original promise begin to fade and now customers will start seeking a distinction.

It is now time push your limits here and also beef up the sub headline mechanism.

Step 3

Lead with mechanism, promise second

Now at this phase, customers become weary of your product as well as others. They have been exposed to extreme promises and have also learned to tune out these claims. Therefore, now you require a technique through which you can reset their expectations. You have to create a kind of content which is not only interesting, but also useful for the audience.

Step 4

Time to take the mechanism to the next level

Once you have successfully completed the stage 3 mechanism and reached saturation, the power of headline fades away. Now is the time to elaborate and enlarge on the mechanism.

It is the problem solving time now and hence you have to communicate to people that how can you solve their existing problems with your products or services and overcome old limitations.


Step 5

Identify with your customer

At this stage, the market is glutted and is one of the most difficult stages to profit in. This is the time when you revive a dead product by directly shooting at the consumer. Here it is important for you to understand your customer’s behavior and hence create pages that would directly identify with them.


These are the 5 steps that helps you in designing your landing pages in an impeccable manner. However, there are many organizations that follow these guidelines until the first step and leave behind their efforts for their competitors.

You can try taking one of your products or services and work it through these five stages. Initially, this might not be easy, but the more your practice, the better you would get.


  • Digital-Marketing

  • There is 1 comment

    • 6 years ago

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