- Youtube is the 3rd biggest websites in the world.
- Billions of videos are watched in a day on YouTube.
- YouTube is the world’s second biggest search engine.
- Create simple videos that are engaging too.
- Focus on searchability and discoverability i.e. keyword research and SEO.
- Build up an audience on the platform and get them back to your website.
#1 Create a YouTube Video Channel
Videos can add a whole new aspect to your online marketing. we can use video to add depth to our product’s features and stories, tell the history of how the company has come to be, or explain how your product might be used in ways. In a survey, it said that consumers are 64% more likely to purchase a product after watching a product video.When you want to showcase your product or you want to make sure that people really get the best use out of it, it’s time to grab your camera and shoot a video. Before we get too deep into the specifics of video and YouTube marketing, it’s important to understand that you don’t need your video be out of the box or some sci-fi, it should be just a simple one. You don’t need any professional photographer for a video shoot, Having your own YouTube channel will give you yet another way for people to find your products. Upload a banner, and your logo, to make it even more professional.
Tools to Create video
There are many free tools available for you to create and edit videos for the online marketing, even for less than techy users. You can free tools like Windows Movie Maker, and paid tools like Animoto, VideomakerFX. After shooting a video you can use editing software like Filmora these all are fantastic software to help novice video creators publish stunning, professional videos in minutes, making it easier than ever to create and share eye-catching videos for your business.
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Subscriber helps you get you those critical initial views as soon as you post a video. Subscribers watch more than anyone else. Subscribers are critical to your success on YouTube. Increase subscribers numbers with annotation at the end of videos. Provide your YouTube channel in emails, link to YouTube from your website or any social media profile.
YouTube Annotations, End screen & Cards
Cards and annotations to uploaded videos inside the YouTube Video Manager. Use these to add text notes, promote your YouTube video or playlist, add links an approved website, promote another channel etc. Annotations can be used on desktop-only and annotations is kind of tool that allows you to add clickable links to your videos. Adding end screen to your video can also let your viewer to engaged with your content and website more it can also increase your youtube channel subscibers. An end screen is a mobile-friendly tool makes it easier for viewers to take an action right as the video ends anywhere from 5-20 seconds before it ends, and encourages them to watch more on their device.
#2 Short Videos Work Better
In YouTube video, no one wants a long slog through the entire history of how your store was founded or the every detail of where your product was sourced. YouTube videos under 5 minutes in length get almost 50% of all views. That should be no surprise.On an average the top ten most popular YouTube videos, the shortest was 42 seconds, and the longest was 9 minutes and 15 seconds. The average video length was 4 minutes and 20 seconds. The duration of the average online content video was 4.4 minutes. Basically, it seems like short video still rules the day on YouTube, but that there is a range of lengths. Don’t rush what you have to say, There’s another great reason that you should tell your story slowly. YouTube has recently made a change in its rankings algorithm to favor videos that engage viewers. So videos that are often watched until the very end will be given greater visibility than videos that are abandoned early. Take this as another reminder that the quality of engagement is more important than the number of views. Don’t hold your call to action to the end, especially for longer videos. Consider a clickable annotation that appears in the first few seconds.