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ICICI Bank Leveraged Upon Social Media Marketing Through ICICIBankPay

ICICI Bank Leveraged Upon Social Media Marketing Through ICICIBankPay


Industrial Credit and Investment Corporation of India (ICICI) Bank is an Indian multinational banking and financial services company headquartered in Vadodara, Gujarat, India. It is the second largest bank in India in terms of assets and market capitalization. It offers a wide range of banking products and financial services for corporate and retail customers through a variety of delivery channels and specialized subsidiaries in the areas of investment banking, life, non-life insurance, venture capital and asset management. The Bank has a network of 4,050 branches and 12,964 ATM’s in India, and has a presence in 17 countries including India. ICICI Bank is one of the Big Four banks of India, along with State Bank of India, Punjab National Bank and Bank of Baroda.

Mobile banking is considered as convenient thing in recent times, the new trendsetters ICICI bank is innovating on Twitter. The bank enables social transfers allows customers to tweet money to friends using ICICIBankPay, across any bank in India. Sound awesome isn’t it; everything is changing faster day by day. Thank exploration of social media. For the first time customers can use twitter for transactions, check account balance, track recent transactions and recharge prepaid phones.


ICICIBankPay – Payments service using just your Twitter account (Twitter Banking)

You can now pay a friend, recharge your prepaid mobile, check account balance and view your last 3 transactions on Twitter. Payments on Twitter are safe and secure mode of banking with a two-factor authentication.


Register for ICICIBankPay

  1. Follow @icicibank
  2. Send a Direct Message to @icicibank:
  3. #reg Your registered mobile number on ICICI Bank E.g.: #reg 1234567890
  4. Get One Time Password (OTP) on your registered mobile number
  5. Send a Direct Message with the OTP: #regotp OTP E.g.: #regotp 123456
Now Is Social Media Banking Safe?

A kind threat if you’re using without proper Anti-Virus and unknown networks (Wi-Fi). Banks are expected to put safety before innovation, ICICI has cracked the code. The social feature has several layers of security. Of course, the bank has mastered this overtime with its constant innovations (ICICI Pocket application) on social media recently.

The entire communication between your Twitter account and your ICICI Bank account is carried out through private structured messages using secured channels to ensure safety and privacy of not only your Bank but also your Twitter Account. Financial Transactions using your Twitter account uses the social media as its communication platform but the security parameters follow the 2 factor authentication parameter between the Bank and the customer. All transactions happen on secure Bank servers. This ensures that your sensitive banking information as well as Twitter privacy is maintained. Also, ICICIBankPay uses Direct Messages between ICICI Bank and you. Direct messages are private conversation between the 2 parties involved and do not have public viewing. The messages are NOT PUBLIC TWEETS. Hence, the transactions, though done on Twitter, are private between you and the Bank using the Direct Messages and your Twitter account no financial details are shared on public domain.

As far as data is concerned, Twitter is just a messaging platform and all data is tracked on ICICI Bank’s own server, making the transactions absolutely secure and hassle free.



Pay a friend instantly through Twitter.

To transfer funds, send a Direct Message to @icicibank in the following format: #Pay Receiver’s Twitter account Amount.

Example: #Pay @abcd 100

Hash-tags Created by ICICI

View account balance: #iBal to check your account balance

View recent transactions: #itran to view last 3 transactions

Recharge prepaid mobile: #TopUp <space><10-digit mobile no.> <space> <OperatorCode> <space> <Amount>

Help Service: DM #Help to ICICI twitter

Recharge any prepaid mobile or DTH with just a hash tag!

To recharge prepaid mobile:
  • Send Direct Message (DM) #GenOTP to @icicibank to receive OTP on registered mobile
  • Next send Direct Message (DM) #TopUp 10-digit mobile Operator Code Amount OTP
  • Example: #TopUp 1234567890 Airtel 10 111111
  • To know operator code for mobile recharge: Send #operatorcode
To recharge DTH:
  • Send Direct Message (DM) #GenOTP to @icicibank to receive OTP on registered mobile
  • Next send Direct Message (DM) #DTH DTH A/c no. Operator Code Amount OTP
  • Example: #DTH 1234567890 TATASKY 200 111111
  • To know operator code for DTH recharge: Send #operatorcode

Let me show you an example now:

Steps to transfer money using Twitter

Transfer Money Using Twitter – Create a voucher by sending a Direct Message to @icicibank in the following format: #Pay Receiver’s Twitter account Amount.

Share the pass-code received from @icicibank with the receiver (the person you want to send money to)

Example: To transfer Rs. 1000 to Mr. Reddy from your bank account number 00000123456, send a Direct Message to @icicibank: #Pay @reddy123456 1000. You will receive a 4 digit pass-code as a response to your message. Mr. Reddy will receive a tweet from ICICI Bank about the fund transferred by you. Share the 4 digit pass-code with Mr. Reddy.

Now lets see social media bankers view on ICICIBankPay concept and experience:

Conclusion –  ICICI bank has become a problem solver for many socially intelligent individuals on the run by offering real-time banking service. This is a new trend and a successful too in Asia.

Image Credits: ICICI Bank

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