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Impact Of Social Media Marketing On Online Marketing Success

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Impact Of Social Media Marketing

Social Media is a collective way of communicating online channels. Social Media involves social networking, microblogging, forums and wikis. All these are different types of social media websites and applications. Social Media is dedicated to community-based inputs, interactions, collaborations, and content-sharing. The impact of Social Media Marketing is so strong that knowingly or unknowingly, it has become an integral part of every individual’s life. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect to current customers and foster new business. The impact of social media on society is such that the buzz is increasing day-by-day, making a gateway for the social media platforms to rise and shine and also make effective business and marketing online.


Some of the important and prominent examples of social media platforms that have created a great impact on online marketing bringing success are as follows:-


Facebook is at peak in the field of online marekting. Businessmen consider Facebook as the most profitable and effective medium to let their business grow and become successful. Facebook lets product promotion, advertisement, content creation, page creation, buzz creation and many more to bring a particular product into the mass’s recognition. For a particular brand or a product launch in the market so that it reaches the people via social media, Facebook lets the owners of the product open a page and create their own content so that they can update the news and upload pictures and adverstise relevant stuffs involved in making the product a successful one and letting the online marketing of the same be successful.


Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members doing business online with an intent of online marketing can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. The main function that involves here is retweeting a particular tweet that is done with an intention based on the marketing of a product. Interestingly, amongst other platforms, Twitter stands out when it comes to witnessing the impact of Social Media Marketing on the society.


Google Plus by now has become quite a well-known platform that is doing good in the field of online marketing. Product marketing and promotion over here is done through making a particular post containing information about the product “Public” which also is suggested and recommended by Google Plus+ to the users under their categorized head. The end result of it is users who are interested in the product, add the profiles of the brand in their circles to get daily updates.


LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally. Through this technique LinkedIn allows the business let grow and be recognized by the populace who are having their accounts in its site and are interested in communicating with a particular business of their own choice.

Social Media Marketing takes advantage of social networking to help a company increase their brand exposure and broaden customer’s reach. The goal is basically to create a content compelling enough so that users will share it with their social networks and attain success. From the customer’s perspective, social media makes it easy to tell a company and everyone else about their experiences with that company — whether those experiences are good or bad. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild customer’s confidence.



To make a business successful via online marketing, certain tips are to be followed such as:-

Tip 1: Find people who are interested in your business

It shouldn’t be expected like suddenly people at a random shall start getting hooked to a particular product that has been launched newly in the online market. The influence of social media should be such that the owners or manufacturers of the product should know from the beginning the sole purpose as to who all are the ones for whom their product may appear to be the best. What do they actually want from the product should be fulfilled. Owners should make relevant decisions after all these regarding how they are going to grab attention in the marketplace by upgrading the product in that way.

Tip 2: Share information they are interested in 

All the relevant information of the product should be shared according to the way customers are bound to get satisfied with the product. Any excess or out of the boundary information might create a hindrance and as a result it can lead to customer dissatisfaction. Keeping all of these in mind, information should be planned out, shared and be implemented really well to gain customer’s confidence in the product. A good article on social media is all that can help suffice the purpose to a large extent.

Tip 3: Get personal with your friends 

During this particular moment of time, peers are the ones who can turn out to be the people of utmost importance and help. Peers are the ones who can communicate about your product to their community of peers and an effective word of mouth shall be spread and gradually the existence of the particular product shall come into recognition and more information regarding its characteristic features are going to be clear.

Promote_business_onlineSocial Media allows a company to connect with individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together effectively and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.

Image Credits: Johnchow,, seen-best-webdesign

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