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Impact Of Social Media Marketing On Your Business

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Impact of Social Media Marketing On your BusinessSocial media plays a pivotal role in almost all major corporate activities these days. Social networking sites allow individuals and companies to interact with one another & develop relationships. Most of the companies today use social media networks to connect with their customers and prospects. Consumers can interact with company people directly and share their experience as well. Such direct interactions develop a personal rapport between company and the customer. This type of personal interaction is less in case of traditional marketing so the customer loyalty gets a boost in social media marketing activities.

Social media network is a place to share our content and interact with other members. It acts exactly like a word of mouth. These networks allow its users to “re-post” or “re-tweet” the content that they like. This option will multiply the reach of our message to many folds. When we share or re-post some content, all our connections could able to see that post. This way, we get better reach and more traffic to our company website.

These days, most of the companies know the importance of social media in business. They know that it can create a better impact and get more customers. Yet, there are few people who are still uncertain about the influence of social media marketing in their business. They do not know how to go with their social media plan because they are not convinced about it. They are not sure if it is going to help in their business or not. These people are very focused with their own traditional business activities that they have been following for many years. They usually do not get updated about the latest ideas to market their product in this changing world. There are many people who still not understand the kind of impact social media channels can make in their business. They did not realize that social media is one of the most promising strategies that their business can have to boost sales and conversions!

Quite a number of business owners and marketing executives create a Facebook or Twitter account with an aim to tap the potential of these social media networks. They do all initial work but stop after a certain period. It is like stop working in the mid of their way to success. We need to understand the true potential of social media network first and then make use of it to our business advantage. Let us first understand some of the most interesting and true facts about few major social media networks such as Facebook, Twitter, LinkedIn, Pinterest, Google+ and YouTube. These networks enjoy the maximum engagement levels online. The following facts will help us to turn our attention and focus on these amazing networking sites to our advantage.

Let us ask this question to ourselves. How can these social media sites affect our business? Keep a check on the following facts:

Impact of Social Media Marketing On your BusinessHalf of the world’s population is under 30 years old. These people have lived and grown with internet so, more personal relationships are developed among that age group over social media channels. In a recent study showed that one of six marriages has happened between people who met through social media these days. In 2014, this ratio would be even more. This shows that more and more people get to know each other via social media sites these days.

Amongst all social network sites, Facebook leads from the front in terms of user base. Undoubtedly, it’s social media impact is strongest when it comes to female user base as compared to the male members of the society. 1/3 of women who are aged 18-34 have admitted that they check their Facebook account in the morning first. 95% of young adults have joined one or more social media network already. Some of them are our customers, co-workers, managers and CEOs. B2B companies are more active on social media networks. Almost 81% of B2B companies have accounts on social media sites to service their customers and to promote their products. 93% of business buyers are active social media advocates and influencers. Here are few facts about the power of social media network.

Radio took 38 years to reach 50 million users while Television took 13 years to reach 50 million users. The internet took just four years to reach that 50 million mark. A leading social media channel, Facebook, has about 850 million monthly active users. There are more than 1 million websites that have integrated with Facebook in many ways. Here are few more interesting facts.

Impact of Social Media Marketing On your Business77% B2C companies and 43% B2B companies have acquired their customers from Facebook. Facebook added 100 million users in less than 9 months. If we consider Facebook as a country, it would be the 3rd most populated in the world! More than 25 million pieces of information are shared each month on Facebook and the number of minutes spent on Facebook per month is 500 billion.

LinkedIn is another popular social media network. This network is exclusively for professional and business networking. LinkedIn receives almost 12 million unique visitors every day. Executives from all fortune 500 companies have their profile listed on LinkedIn site.

Impact of Social Media Marketing On your BusinessTwitter is another prominent network site. There are over 600 million search happens on Twitter every day. In terms of number of Twitter accounts, the USA has the highest number with 107 million Twitter accounts. Brazil with 33 million Twitter accounts and Japan with 30 million Twitter accounts occupy the second & third positions, respectively. 77% of fortune Global 100 companies have a Twitter account. Marketers use Twitter platform for lead generation to a large extend. On an average 34% of marketers generate leads using Twitter.

Pinterest is another major social media network that gets a lot of public attention and engagement on it these days. Pinterest site receives 10 million monthly hits and this network is growing rapidly now. We noticed a 2702.2% increase in total unique visitors on Pinterest since May 2011. 69% of online consumers who visit Pinterest have found an item they have bought or wanted to buy. 25% of fortune Global companies have Pinterest account.

Google+ has 500 million registered users. 48% of fortune Global 100 companies are now on Google+. That is an amazing number of people that we can tap. As of now, 40% of marketers use Google+ while 70% of them want to learn more about Google+. It is also noticed that 67% of marketers plan to increase their activities on Google+

How about YouTube channel? 24 hours of video is uploaded to YouTube every minute. There are about 2 Billion videos viewed on every day on YouTube. YouTube network has grown exponentially in the past and today YouTube uses the same bandwidth that the entire World Wide Web used to have in 2000. If we want to watch all the videos currently available on YouTube, we need to live 1000 years.

Traditional way of marketing is sidelined to the latest online marketing techniques. Now getting attention in the market is all about getting more engagement on social media networks. It is a known fact that only 14% of customers trust advertising but a whopping 78% trust peer recommendation. Today, Social media an active platform where people can interact and share information with other so this channel becomes an ideal place to get recommendations for the products.

These days, people get most of the required information online. So, social media is the new way of thinking and marketing. Social networking site offers a lot of information about the type of products and services our prospect would be interested. Using the latest updates of Semantic Analysis app, we can detect buying signals by tracking the content and questions posted & shared by our prospects online. These buying signals can help our marketing executives to target our prospects more accurately.

Do you still think that social media is not going affect our business? The reality is that it has already impacted our business. Act now and make use of this channel effectively.

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