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Impact Of Social Media On Our Brain


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Social Media has grown by leaps and bounds through the years.It connects all the people on the planet by the easiest of the means.It doesn’t matter if you are an adult or a teen,everyone is present on some or other Social Media platform.Basically we have become so much used to social media that it is hard to imagine a single day without checking our social media accounts.We are constantly assaulted with chats,facts,visuals and much more on these channels,which might be of not much use to us.It has become really difficult for us to filter out what is important and what is not.With things bombarded from every nook and corner of the world on social media,we are struggling to keep pace with things.Although social media is meant to make our life easy, but it has become one of the biggest challenges of our life to keep pace with the social sphere.

The world progressing at a rapid pace,compels us to be updated all the time.Whether we like it or not,our Brain is getting rewired because of the impact that social media has on our content consumption in day to day life.After all the brain is the social organ of our body.What we have come to know is that social media and brain functions go hand in hand.Our brain’s memory is based on the cultural experiences we have had during our lifetime and in the same way Social media is impacting our memory.It is really important to know what impact does social media have on our thought processing and what it will lead to for the future generations.


Psychological Addiction

Well it is really tough to define something as addiction but spending excessive time on social media can be classified as addiction.Studies have found out that our brain treats drug or alcohol addiction and social media addiction as the same.This is something to worry about,seeing the exponential rise of social media users all over the world.Simple things like responding to a notification or commenting can prompt dopamine release. Dopamine is a neurotransmitter that’s responsible for driving reward-driven learning. It controls our brain’s reward and pleasure center. But too much dopamine, along with vast amounts of time spent on social networking sites, could mean big trouble.

Young generation (15 – 19 years old) spend at least 3 hours a day on social networking sites, while adults (20 – 29 years old) spend about 2 hours on their social media feeds.


Multitasking is Degrading your Efficiency


Texting while studying,Browsing Facebook while talking,Using Instagram while eating etc. are all doing more harm than good.All these activities might give you a feel of being super efficient but the sad reality is that we are losing the power to focus one thing at a time.As digital technology has become ubiquitous in many people’s daily routines — and as multitasking has become a “lifestyle” of sorts for many younger people — researchers have come to a conclusion that these people are basically terrible at all sorts of cognitive tasks, including multitasking.Specifically, the research finds that the more time people spend using multiple forms of social media simultaneously, the least likely they are to perform well on a standardized test of multitasking abilities.

Growing Narcissism

Scientists-Link-Selfies-To-Narcissism-Addiction-Mental-IllnessAre your Facebook,Twitter,Instagram posts all about you?Do you need an affirmation from the virtual world for everything?The answer to these questions might sound harsh but it is a -Yes!!-for most of us.With the constant need to update everything that is going in your life,your social media profiles have become more of a self promotion platform.People use social media in search of high self esteem.They even use it as a medium to become popular between their family,relatives,peers etc.Some researches have even shown that posting “Selfies” can be a mental disorder.

“Narcissism clearly leads to more social media use, social media use leads to positive self-views, and people who need a self-esteem boost turn to social media.”

Jean Twenge,Psychology Professor,San Diego State University

FOMO-Fear Of Missing Out

fomo_0The “fear of missing out” refers to the feeling of “anxiety that an exciting or interesting event may currently be happening elsewhere.” According to a 2014 study in the Journal of Behavioral Addictions, habitual Facebook users were motivated by their need to socialize and connect with others, to escape boredom, and to monitor their friends’ activities.For some, FOMO – or the fear of missing out – leaves them in the grip of an “addiction” to their devices.This isn’t a new problem but social media has triggered it to a new level.This problem is mostly found in people in the age group of 18-30.The constant need to stay updated,so that you don’t miss out something is leading to unnecessary anxiety.People are found mostly glued to their mobile phones even in the presence of their family members,friends,colleagues etc. If this problem is not taken care of at proper time it can hamper your social relationships as well as personal well being.

Phantom Vibration Syndrome

17nq7zt8u0uupjpgWith new age technologies it is not only that social media is causing problems but also the mobile phones are giving rise to new problems.Have you ever felt,while sitting in your room alone ,your mobile phone is ringing?If the answer is yes then you might be feeling the Phantom ringing.Phantom vibration syndrome or phantom ringing is the perception that one’s mobile phone is vibrating or ringing, when in fact the telephone is not doing so.Apart from habit, Phantom Vibration Syndrome is also about not being fully present(emotionally as opposed to physically).This problem can be faced by people at least once in a week or may be more.It is commonly found with people who set their mobile phones on vibration mode.


Image Credits- AsapScience,MeeraSapra,ScionSocial,Truthalerts

  • social-media-training

  • There are 2 comments

    • 3 years ago

      Vikas Soni   /   Reply

      Worth Reading..
      Have read many articles regarding the disadvantages of Social Media & all… but this one is containing almost every aspect of social media & how it’s affecting our mind..
      So it’s a great post, bit scary but an eye-opener & we must take this seriously before it becomes an addiction. .

    • 3 years ago

      sidsitcap   /   Reply

      Very informative and helpful for starters of Social Media Marketing

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