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Importance Of Customer Reviews And Testimonial Videos

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Simply claiming to be the best is not enough as consumers are claiming to be more cautious while buying products online. However, testimonials can prove to be an effective source through which you can communicate the thoughts of your past customers with potential ones. Moreover, another advantage of testimonials is that they offer an independent indication of the quality of your products and can reassure the potential buyers.

Today in this post, we will discuss about the importance of testimonials for businesses and how you can effectively use them.

When it comes to strengthening your branding, customer reviews are considered to be an essentially powerful tool. They strengthen the credibility of you and your business and help you in building an online rapport with your existing and potential audience.

However, at the same time it is also important to understand how to make use of customer reviews in an effective manner.

Consider the type of testimonials that best suit your business. You can either use simple client quotes or even videos of customers making remarkable statements about your product or service. In fact, you can also utilize your YouTube account to distribute this message among your customers.

Another important thing to ensure is that your testimonials should reflect your target audience. For instance if you are selling your products or service to a specialist market, ordinary customer reference are unlikely to create any impact. Therefore, before posting any reviews, it is always important to keep your target audience under consideration.

You should also be creative with your material. You can consider of inserting an additional segment of satisfied client feedback in your sales booklet or also share these reviews in your posts. There are many businesses that are also in the practice of including buyer’s comment in an advert or put a positive quote on the back of your business card to create a lasting impression on your customer’s mind about your services.

Some of the businesses are usually multi-functional and deal in a variety of services and products. Therefore, if this is the example of your business, you should try to categorize your testimonials accordingly. Juggling up all the testimonials in a single page will not satisfy your users and instead will make them confused. Therefore, along with different services page, you should also categorize your testimonials in a similar manner, which makes it easy for your audience to read.

Before posting testimonials, don’t forget to take permissions from your clients, don’t ignore your target audience and do not get things get stale, instead constantly update your testimonials.

[CEO, Digital Vidya]
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing, and Big Data & Data Analytics training company.

A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.

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