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Importance Of Mobile App Marketing

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Today there are about 2 million mobile apps available in the major app stores and getting your app recognized in between this count can be one of the biggest challenges that most of the mobile app publishers might be facing.

However, if you have put your shoe in this mobile space, it becomes essential for you to also learn and understand various methods for marketing your app.

Today in this blog post, we will discuss about some important techniques that are being overlooked by most of the marketers.

App Store Optimization (ASO)

We call it App Store Optimization, which is basically a technique of optimizing mobile apps to rank them higher in the mobile app’s search results. The higher your app ranks in the search store, chances are that it would be recognized by more number of potential customers.

However, before implementing this technique, it requires a crucial understanding of the customers you are targeting and the keyword that most of your customers are typing in to search for an app related to your industry.

At the same time it is also important to understand that if you are not using app store optimization to increase the ranking of your app, you are simply missing out the opportunities that can help in your app recognition procedure.

Components of ASO

Title of your App – The keyword that is used in the title of your app is one of the main factors that can increase the search traffic. Therefore, it become essential for you to do some research on the keywords that you are going to use for the title of your app. Once your app starts ranking higher, the news about your app will begin to spread.

Keywords – In addition to the title, it is also important for you to keep a track on the list of keywords that are being searched most by your target audience.

Ratings and Reviews – Since controlling this is not in your hands, but there are ways through which you can offer incentives that would make your users happy and they would willing rate and review your app.

However, at the end you also need to understand that in order to reap the rewards of App Store Optimization, you also need to invest your time and efforts. If you follow this mantra, you will having a consistent traffic diving into your app.

Although, being founded between millions of competitors is quite difficult, but it is not a problem that can be solved.

Kapil Nakra is a first generation Serial Entrepreneur. Kapil has co-founded 3 companies in the last 17 years. In his recent engagement, it takes care of Product and Delivery at Digital Vidya, the company he started in 2009. Digital Vidya is a leading Digital Marketing and Data Analytics Training Company. As a pioneer of Digital Marketing in India, Kapil has grown along with the Internet Industry as a User, a Service Provider and now as an Educator.

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  • There are 2 comments

    • 4 years ago

      renu   /   Reply

      Nice article and very informative too. I will definitely visit your blog in future.

      • 4 years ago

        Digital Vidya Editorial Team   /   Reply

        Thanks for acknowledging Renu..

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