Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Importance Of Mobile Marketing From A Content Marketer’s Perspective

Rate this post

We all are aware about the importance of writing quality content, which can eventually lead to raving fans and paying customers. Although, your job is to write quality content, but at the same time your audience can choose different platforms to read that content.

Understand that if your business only connects with desktop users, you might be losing a huge opportunity to grow your business and possibly creating impeccable opportunity for your competitors. Nowadays, for most of the users, checking their emails from their mobile phones or tabs has become a priority when they wake up in the morning. All you can say that this is the rising trend about customer behavior.

In fact, if you closely observe, various content publishing platforms have started offering you a variety of website solutions that helps you to connect with your audience irrespective of the device they choose to read the content.

Therefore, today in this blog post, we decided to some mobile strategies that can be easily incorporated in your business.

Connect With Your Audience Immediately Through A Text Message

A recent survey done by Techipedia reflected that 98% of text messages (SMS) are opened by the users. If done a comparison with emails, text messages have 8 times the response rate of emails. They are considered to be an interesting way to connect with your users, mobilize your content and also develop a rapport with your customers.

You might be surprised to know that brands such as CNN, Google and New York Times use SMS to connect with their audience.

However, since this is considered to be an easiest way to connect with your audience does not signify you can abuse this privilege. Similar to email marketing, SMS cannot be leveraged for dumping your customers with irrelevant offers.

In fact, it is essential for the SMS customers to opt-in before receiving any messages. This simply indicates that your customers are interesting in receiving messages from you. Moreover, since SMS only allows the usage of 160 characters, it is essential that you use this opportunity in an impeccable manner.

Creating Mobile Landing Page

We all are aware about the importance of landing pages in your marketing funnel. Your customers can get to your landing page through the mobile responsive website and also through an SMS. Therefore, it is important for you to ensure that you are taking a few important steps in order to make your landing page a success.

Integrating a clear call to action in your landing page is considered to be must for a mobile device. Make sure that you make your CTA clear and integrate it in the right place that makes your audience click.

The forms that you install in your mobile landing page should be simple and short as long forms can lower the conversation, which is quite true in case of mobile devices.

It is also essential to understand that many a times what works on a desktop might not work well on a mobile device. Therefore, make sure that you test them before sending a final copy.

Design Mobile Friendly Emails

Email list is considered to be the most important aspect of content marketer. However, as shared earlier, nowadays maximum of the emails are opened on smartphones, which creates the necessity of designing them in a mobile-friendly manner.

There are various platforms that allow you to design mobile friendly websites and make sure that the font size of the email match with the screen size of different devices. However, as always said, make sure that you test your emails on different devices to ensure that the CTAs and embedded links are being clicked.

[CEO, Digital Vidya]
Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 17 years and is currently a Co-founder & CEO of Digital Vidya, a leading Digital Marketing, and Big Data & Data Analytics training company.

A graduate of IIT Delhi and a recipient of Adobe Content100, Pradeep is one of the most sought-after international speakers in Digital Marketing and Entrepreneurship.

  • mobile-marketing

  • There is 1 comment

    • 5 years ago

      Sandeep   /   Reply

      Informative and must read blog

    Your Comment

    Your email address will not be published.