IndiaProperties.com is one of India’s largest Property Listing Company. It has simple way of lifting services & an effective platform assisting customers & professionals in the field of real estate, sale, purchase, leasing of all properties located in India & providing value for money.
Business Objectives Of Indiaproperties.com:
Indiaproperties approached eBrandz, with objective to drive traffic to website leading to increase in number of property listings on website. The main target was to get buyer & sellers of properties to be listed on Indiaproperties.com website & Non Resident Indians were also included in target audience. Indiaproperties needed a technology upgrade but without losing their natural traffic from search engines.
Strategy Adopted By Indiaproperties.com:
eBrandz adopted an internet marketing strategy which involved Search Engine Optimization, Pay per click campaigns with Google Adwords &Yahoo as well as banner advertising with Rediff and MSN. Budgets were planned across months based on seasonal demands of real estate industry in India. In the case of technology upgrade eBrandz adopted a strategy which aided Indiaproperties migration of back end MIS & reporting to a new system. The strategy was to change the overall look & feel of website of Indiaproperties.com without affecting existing rankings of IndiaProperties.com
eBrandz helped in getting leads for business ,increasing the unique visitors & their recommendations of technology upgradation resulted Indiaproperties.com to Rank 1 For Nearly 26% keywords on Google.
For any business it is very important in the field of search engine optimization that a website should be easy to navigate & user friendly always. Thus, it is very necessary for website to undergo various technological enhancements & to focus on various search optimization techniques for getting new leads & to be always ranking on the top of search engines.