Interview with Ankit Chauhan, a Software Engineer turned Digital Marketing Executive

5 Min Read. |

Ankit Chauhan is a Software Engineer who converted to a Digital Marketer. After getting 5 years of experience as a software engineer, he faced many ups and downs and was not really satisfied because he questioned himself repeatedly that this is not the thing he was made for. Then one of his friends who was also initially a software engineer changed her profile to Digital Marketer. But at that time also, Ankit was not sure that Digital Marketing is such an interesting and adventurous field. But finally, one day he realized that he keeps on sharing news and articles on social media channels like Facebook and is doing social media marketing without knowing that it is a part of Digital Marketing. He identified that he was enjoying doing Social Media Marketing on Facebook and this inspired Ankit to choose Digital Marketing as a career.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?

AnkitI participated in the Certified Digital Marketing Master (CDMM) Coursewhich is a complete course on digital marketing.

Why did you choose Digital Vidya’s course?

AnkitActually, I am an internet addict and keep on gathering information about any topic. I chose Digital Vidya’s course after doing my own research on the internet.

How has the course contributed in your career growth including new job opportunities?

AnkitHonestly speaking, my career was going down because after giving my 5 years to software development, I took a decision under the influence of my family to go for a government job and it wasted my two more years. From here Digital Vidya’s CDMM course came to my rescue as Digital Marketing is still a new technology in India and one of the fastest growing sector.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 03rd Mar, 2021 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
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Why do you think it’s important to learn Digital Marketing today?

AnkitDigital Marketing is very important as more and more people are moving towards digital currency and digital shopping.Everyone needs ease and transparency and Digital Marketing does that.It is replacing traditional marketing at a very fast pace and thus we all should go for Digital Marketing because it is the future marketing technology.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

AnkitFollowing are the benefits of building a career in Digital Marketing industry:

  • You can work as a Digital Marketing Executive
  • You can work as an SEO Analyst
  • You can work as a PPC Analyst
  • You can also work as an entrepreneur selling your own products with the power of Digital Marketing

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

AnkitSome of the useful blogs where you will find good Digital Marketing Resources: 

  1. Digital Vidya’s blog
  2. Neil Patel’s blog
  3. Moz blog for SEO
  4. Jeff Bullas blog
  5. Wordstream blog
  6. Search Engine Land
  7. Strong Social blog

Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?

AnkitMy favorite ones are:

  1. LinkedIn
  2. Twitter
  3. Facebook

Which are your 3 favourite Digital Marketing tools?

Ankit: 3 of my favorite digital marketing tools are:

  1. Hootsuite
  2. IFTTT
  3. Google Analytics

Share the names of 3 people you respect when it comes to Digital Marketing.

AnkitI respect everyone when it comes to Digital Marketing because everyone has its own inspirational story. But still, I would like to name a few

  • Pradeep Chopra
  • Kapil Nakra
  • Sam Hurley
  • Jeff Bullas
  • Neil Patel
  • Rand Fishkin
  • Entire team at Digital Vidya

What is your advice to newbies who want to build career in digital marketing?

AnkitThere is no shortcut to success, all I can say is work hard, stay foolish and stay creative.

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?


After you complete CDMM (Certified Digital Marketing Master) course you will have enough knowledge to face new challenges in digital marketing industry.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 03rd Mar, 2021 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
interview-ankit-chauhan-software-engineer-turned-digital-marketing-executive, Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/88.0.4324.190 Safari/537.36

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

AnkitIf you are looking for full time or part-time or an internship keep learning new tricks and techniques because digital marketing techniques keep on changing.Try to increase your knowledge by going through good digital marketing resources online or offline.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

AnkitI was not knowing that Facebook can be so productive. Now that I have learned a lot about Digital Marketing, I can say that social media channels such as Facebook, Twitter, LinkedIn can all be used for your personal growth and are very powerful Digital Marketing channels.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?

AnkitI am fully satisfied with what I wanted and what I got so I would look into the future that how I can be more productive and creative instead of rebuilding my career.

How do you see Digital Media evolving in future?

AnkitAs you can see this is the beginning. It is going to create a huge amount of employment opportunities in India and World.

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?


I was a CDMM participant at Digital Vidya and now working as a Digital Marketing Executive with Digital Vidya. I have seen Digital Vidya on both channels online and offline. It is doing a great job in educating the masses about Digital Marketing. over the last seven years and has some of the best trainers in the world. The entire team is very creative and supportive. I had a wonderful time learning at Digital Vidya. 

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

Register for FREE Digital Marketing Orientation Class
Date: 03rd Mar, 2021 (Wed)
Time: 3:00 PM to 4:30 PM (IST/GMT +5:30)
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