Jhilmil Saxena holds a MCA degree as her professional qualification. As she is a Senior Executive in Digital Marketing so it plays a crucial role in her current profile.
Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?
Jhilmil: I opted for the Certified Digital Marketing Master (CDMM) Course.
Why did you choose Digital Vidya’s course?
Jhilmil: I searched online and concluded that Digital Vidya is the prominent place to get most detailed and updated knowledge in this field. It offers the course in the most cost effective way.
How has the course contributed in your career growth including new job opportunities?
Jhilmil: As I was on sabbatical due to some personal reasons, I decided to join a course in digital marketing to come at par with the industry. Digital Vidya course duly fulfilled my aim.
Why do you think it’s important to learn Digital Marketing today?
Jhilmil: As everything is now going online, so if you are connected to the field of marketing in any way, you have to be known to digital marketing also, whether you want to get a job or have a business to promote.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Jhilmil: The benefit of being in Digital Marketing field is that it is growing ata fast pace; as India is growing digitally more so all businesses need to go online, primarily.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
- Marketing Land
- Kiss Metrics
- Social Media Examiner
- Neil Patel
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
- Twitter- As it lets one updated on every topic you need to.
- LinkedIn– I get connected to people related to my field.
- Pinterest- It lets me see most awesome pictures and articles of my interest.
Which are your 3 favorite Digital Marketing Tools?
- Adwords Keyword Planner
- Google Analytics
- Bing webmaster tool
Share the names of 3 people you respect when it comes to Digital Marketing.
- My earlier mentor- Mr. Vivek Rathod
- All my mentors at Digital Vidya
What is your advice to newbies who want to build career in Digital Marketing?
Jhilmil: Till date with my experience and knowledge in this field, I observed this is a field of less rules and more work based on analysis and to have good understanding of the people visiting any website, so newbies also follow the same.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Jhilmil: One of the top challenges as a digital marketer is that an individual is expected to know everything with deep understanding. Moreover, since new things keep coming too fast so to keep pace with everything may be a bit difficult.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Jhilmil: Try to be updated always about each and every new aspect coming in.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Jhilmil: Yes, I agree. While working professionally on these channels one should always keep in mind why they are on that portal.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Jhilmil: I have no regrets in my career path, I will continue to grow it further.
How do you see Digital Media evolving in future?
Jhilmil: As all things and processes are going digital, everybody needs to be visible digitally so digital media will evolve in each and every aspect of future.
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
I am happy to be associated with Digital Vidya. Your trainers are best and my motto of joining the course to fulfill gap in my knowledge is fully satisfied.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).