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Interview with Shashank Gaur, a Management student turned App Marketing Executive leveraging Digital Marketing

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Shashank Gaur is a management student who is working as an App Marketing Executive with AdStair. He has done his internship with Ogilvy and Mather’s.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?

Shashank: I participated in the Certified Digital Marketing Master (CDMM) Course that helped me a lot in having a deep knowledge of Digital Marketing and help me to enhance my skills. 

Why did you choose Digital Vidya’s course?

Shashank: When I was searching for online Digital Marketing Courses, I found good reviews about Digital Vidya and undoubtedly, it is one of the most known Digital Marketing institutes in India.

How has the course contributed in your career growth including new job opportunities?

Shashank: As a fresher, this course helped me a lot in my interview which led me to work as an intern in one of the most named Marketing agency Ogilvy and Mather’s.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 28th Jun, 2019 (Fri)
Time: 03 PM to 4:30 PM (IST/GMT +5:30)

Why do you think it’s important to learn Digital Marketing today?

Shashank: Digital Marketing has become extremely important these days due to the rising number of internet users that is increasing day-by-day. Moreover, it is one of the cheap tools in term of marketing and you can easily communicate with your audience.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Shashank: Digital Marketing industry is very creative and challenging industry and in near future, Digital Marketing will become the most important tool for every industry and it will create lots of jobs, which will good exposure to digital marketers.

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Shashank: Mostly via surfing on Google.

Which are your favourite 3 digital media channels (e.g. Twitter, Google etc) and why?

Shashank: Social media, AdWords and Analytics because they are very good tools through which we can easily communicate with our audience and it also helps us understand what type of behaviour a user has towards the company.

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Shashank: Creativity and content and it will overcome by only when they fully know they which type of product they are selling and who are their target audience.

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 28th Jun, 2019 (Fri)
Time: 03 PM to 4:30 PM (IST/GMT +5:30)

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Shashank: Go for internship spend your some time in learning and getting in taking practical knowledge and give as many exam of digital marketing.

If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?

Shashank: Will try to crack a good marketing agency as an intern where I can learn more about digital marketing.

How do you see Digital Media evolving in future?

Shashank: Digital Marketing as very good scope in future as the number of internet user increasing day by day it will grow more and increase job opportunity. 

Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?


You guys are doing an awesome work no doubt that’s why you’re one of best Digital Marketing training institutes in India but I think you should work on practical knowledge for a student.

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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