Varun Bangia is a mechanical engineer with MBA in Marketing from a reputed B-school in Delhi , NCR with approx 8 years of experience in the areas of MarCom, Brand management, offline marketing, brand activation, etc.
Importance of Digital Marketing
As far as digital marketing is concerned, it holds a lot of importance in Varun’s current profile since he has been given a task of developing a dedicated website for the business vertical he works with, followed by developing a digital marketing strategy covering all the aspects like; SEO, SEM, Social Media, etc. Also, very soon they’ll start working on developing an e-commerce portal as well wherein they’ll be selling their products online.
In a nutshell, digital marketing is of utmost importance for Varun who expanded his profile from Traditional Marketer to Integrated Marketing Professional. In less than 3 years, his salary grew by over 1.5 times. 🙂
Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?
Varun: I learned Social Media Marketing through a program by Digital Vidya in 2010 while I was working in the Marketing Department at Eureka Forbes. After experiencing the benefits of learning Social Media Marketing, I decided to upgrade my skills to other areas in Digital Marketing by joining Certified Digital Marketing Master (CDMM) Course. It was of immense help to me in acquiring knowledge about all the aspects related to digital; be it email, SEO, SEM or content.
Why did you choose Digital Vidya’s course?
Varun: I attended Digital Vidya’s 2-day workshop on Social Media Marketing in the year 201o by Pradeep Chopra, CEO, Digital Vidya; which I liked a lot. The moment I came to know that Digital Vidya is into short-term courses as well, I went for it.
How has the course contributed in your career growth including new job opportunities?
Varun: The course has contributed a lot in terms of expanding my knowledge horizons in the world of digital marketing. As far as career growth is concerned, I am still trying to apply my learnings & I am sure very soon I will be able to reap the benefits.
Why do you think it’s important to learn Digital Marketing today?
Varun: No awards for answering this one. Thanks to the e-commerce & smartphone boom, digital marketing has penetrated our lives to a great extent, so it becomes imperative for any marketer to have at least basic knowledge of this subject, if not becoming an expert.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
- You can become a freelancer, working from the comfort of your home.
- This profile is in demand, be it any industry, so better career prospects.
- You can become a digital marketing consultant.
- You can manage your own online presence if you are an entrepreneur.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
Varun: Digital Vidya, Digital Defynd, Social Media Examiner, Lighthouse are some of the portals I keep on visiting to know about the latest trends in digital marketing.
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
- YouTube – This medium makes sure that you never feel bored. You can spend hours & hours scrolling through the videos.
- Twitter – Just love this 140 character hoopla. It is very useful in keeping you updated on the latest happenings around the country & the world.
- Google – Using Google is like visiting a temple, you will never go back empty handed.
Which are your 3 favorite Digital Marketing Tools?
Varun: Email Marketing, Content Marketing & SEO. These 3 are the most underrated tools by the way.
Share the names of 3 people you respect when it comes to Digital Marketing.
Varun: It’s actually 4- Pradeep Chopra, Prateek Shah, Jay Baer & Nithyanandan Ramakrishna (Neil).
What is your advice to newbies who want to build career in Digital Marketing?
Varun: Be clear why exactly you want to build a career in digital marketing. If the objective is clear it will be a smooth ride. Second, don’t confuse digital marketing with IT/software or something technical. It’s very easy to understand, provided you have an interest in it. Third, I would recommend doing your own research before taking the plunge. Research on the latest trends being followed & network with right people (subject matter experts).
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Varun: Not practicing is the only challenge I see when a person enters into digital marketing. You can attend sessions on the subject but not practicing or implementing it anywhere will make your learnings a complete waste.
Digital Vidya makes sure that you get ample amount of assignments to do & practice a lot.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Varun: Go for a course like CDMM from Digital Vidya, work on some digital based projects/assignments & start applying to the relevant jobs.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Varun: Everything boils down to the objective. If you are clear what exactly you want from that particular social media channel, it can never be a waste of time, The problem these days is that most of the marketers don’t know why they want to be on social media, is it sales, brand building, engagement, information, service, etc. or something else.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Varun: I wish if I could have got better & consistent opportunities in digital marketing. Being a traditional marketing guy, I can feel the lacuna in my career by not being better exposed to digital marketing. Though digital marketing course from Digital Vidya has been a great learning experience but I need some live projects to work on. Some more projects/assignments will make me happier for sure.
How do you see Digital Media evolving in future?
Varun: I am sure even experts won’t be able to answer this question. These days the pace at which changes are happening around us, digital media is the next best thing to happen (to a great extent it has already happened).
Would you like to share few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
Digital Vidya is doing a fabulous job in educating people about the benefits of digital marketing. They are using all the tools quiet effectively in terms of not only educating but engaging the people too. They are here to rock ! Cheers !
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).