Amol Prakash Firke is basically from Nagpur, Maharashtra who completed his graduation as a Computer Science Engineer from G.H. Raisoni College of Engineering, Nagpur.
After gaining nearly 5 years of experience in IT industry as a Software Engineer, Amol faced many ups & downs and he was constantly questioning himself what he is gaining from this job & he was completely dissatisfied with the overall structure & the direction of the career in the IT field.
These thoughts led him to search for the things that he is interested in, the things that can help him to start his own business or the things that he can provide to help other businesses grow.
If we observe our daily lives, we come across many social mediums. We grow our friend circles, we avail the online services sitting at home, we have the power of choosing as per our interest on online services & so on. Amol felt like this is the trend that is shifting to online from offline & there will be one day that everyone is going to be online for their needs. This will be a tremendous opportunity for all businesses & marketers who work for these businesses.
So, Amol started to look out for the best available training on Digital Marketing & he chose Digital Vidya after seeing their expertise & taking into consideration all the facts laid out by Mr. Pradeep Chopra Sir in the Webinar.
Importance of Digital Marketing:
As a Digital Marketing Trainee & a fresher, I believe Digital Marketing is important in many ways:
- It can open up growth opportunities for small businesses.
- The conversion rate with Digital Marketing is high.
- Customer support is on priority & can be fulfilled by Digital Marketing effectively.
- It can help to reach out Mobile customers, which are the potential customers.
- It can be used for Trust building.
- Digital Marketing provides best ROI for the investment.
Which course of Digital Vidya you participated in? How did it help you acquire new skills related to digital marketing?
Amol Firke: I participated in Digital Vidya’s Certified Digital Marketing Master (CDMM) Course. Digital Vidya is one of the best institutes to learn Digital Marketing. This course provides in-depth knowledge of topics like SEO, SMM, SEM, Email Marketing, Web Analytics, Inbound Marketing & other specialization modules as well as with real-life case studies & assignments.
By practicing the assignment tasks & case studies, I am able to implement these knowledge in building my own blog & in turn, this will surely help me during the job.
Why did you choose Digital Vidya’s course?
After I went through all other institutes that offer Digital Marketing training, I found that Digital Vidya has the most comprehensive course structure with the VSkills Certification by Government of India & other certifications as well with highly experienced industry expert trainers.
I wanted to join a course which will not just teach theory, but will teach how to implement it in real world. That’s why I chose Digital Vidya.
How has the course contributed in your career growth including new job opportunities?
Amol Firke: The CDMM Course has certainly contributed a lot in terms of gaining knowledge of the digital world & learning to implement the concepts in real projects.
Recently Digital Vidya has collaborated with NASSCOM Foundation – which is a well-known organization for their noble work on social causes. As a participant of CDMM, I have been given an opportunity to work as a Volunteer with them for six months & implement the SMM knowledge on social mediums by generating content for them.
As a fresher, getting this kind of exposure is a value added to my experience & in my CV as well. I got this opportunity before completing my CDMM course, which will be completed in a month now.
Why do you think it’s important to learn Digital Marketing today?
Amol Firke: It is a fact that major population of India is spending time on digital medium and becoming tech-savvy day by day. This is the biggest platform on which people spend a lot of time.
We cannot deny the possibility that one day- everyone should be looking at online mediums to carry out their requirements. If we see today, one can order clothes, food, appliances, books, medicines, furniture & so on.
The industry is experiencing a major shift from offline to online. Every businessman who has his local business is now eager to take his business online. Why? Because his potential customer is now searching online. This is becoming a trend.
And ultimately, this gives tremendous opportunity for Digital Marketers who can help such businesses grow.
We can reach millions of people with the help of Digital Marketing, which was not possible by traditional marketing methods.
In India, I believe that Digital Marketing is yet to mature & relatively new job field. Hence, there is a huge scope of opportunity in this.
Share about the benefits you can foresee about building a career in Digital Marketing industry.
Amol Firke: There can be multiple benefits for building career in Digital Marketing:
- One can become a freelancer.
- One can work from home as part-time job.
- One can use the knowledge in elevating own business.
- One can get a job as a Digital Marketing Executive, SEO Analyst, PPC Specialist, Email marketer etc.
How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?
Amol Firke: I follow below resources to keep myself updated in Digital Marketing trends:
- Digital Vidya Blog
- Neil Patel Blog
- Digital Deepak Blog
- Moz Blog for SEO
- ShoutMeLoud Blog
- Sorav Jain Blog
- Digital Marketing Groups on Facebook
Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?
YouTube is becoming the source of knowledge & inspiration with direct access to plethora of topics. We can find videos about any topic as we like and it’s just a matter of minutes we are getting all that we need.
Facebook is indeed the biggest platform with billions of users worldwide. It can be a great source of knowledge for digital marketing enthusiasts. Leveraging the precise audience targeting & provision of various digital marketing tools are value added benefits. It also helps in promoting brands, building company pages & trust among the customers.
Twitter is a micro blogging platform, but it has a power of expressing our opinions and generating relevant like-minded traffic. One can easily reach out with hashtags & handles and this can prove the efficient tool for customer support.
I like Pinterest because it helps me generating ideas. It is a unique place to share your ideas as well as get other’s ideas. It is also an effective tool to get relevant traffic on our blog.
Which are your 3 favorite Digital Marketing Tools?
Amol Firke: My favourite Digital Marketing tools include-
- Google Analytics
Share the names of 3 people you respect when it comes to Digital Marketing.
- Pradeep Chopra
- Deepak Kanakaraju
- Neil Patel
What is your advice to newbies who want to build a career in Digital Marketing?
Amol Firke: Digital Marketing field has a tremendous potential in coming years. Many of the companies will be investing in Digital Marketing to reach out their customers in a cost effective manner.
Every potential customer is spending their time in online mediums which will be helping the companies to target precisely their customers as per their behaviors, demographics, likes & interests.
The trend has been started now, every company is having a digital marketing department & they are hiring digital marketers. Hence there will be a good demand of digital marketers in the upcoming years.
Right now, there is not much awareness about Digital marketing field, hence it will be less competition & more demand.
It will be a great opportunity for those who are looking towards digital marketing as a career as it is surely going to be the mandatory need in every company.
What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?
Amol Firke: One should have hands-on experience before getting a digital marketing job. Having some prior experience will make the person comfortable at much less time.
One can do freelancing or part-time internship to gain some experience.
Everything is practical on job level, hence implementing all the theoretical knowledge is very important.
In Digital marketing job, whatever work that is going to be assigned will have optimization associated with it by default. Hence, one should learn experimenting to perform optimization.
Doing all these things will increase the self-confidence automatically.
For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?
Amol Firke: The companies are looking for the candidates who are having a prior experience & some work portfolio. Hence a newbie should get into internship & get relevant experience.
With this experience in hand, one can apply for jobs afterwards. It is always good to start the career step by step as the chances to improve our skills will increase.
After gaining relevant experience, one should know how worthy he/she is to settle for salary package. Some companies will try to settle with very less package than average, in that case have some patience & courage to decline.
Avail the job resources like Naukri, LinkedIn, Shine etc to look out for job openings.
For internships, one can look as part time or full time internships on online sources like Internshala.
Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?
Amol Firke: It is indeed true that social media channels can eat out lot of our productive time, if used incorrectly. One should be able to see these channels as a way to increase their productivity and things will automatically happen in that way.
- One can follow popular influencer’s pages to get updated about latest happenings.
- One can become subscriber of relevant trending groups
- One can engage with their audience by building quality content
- One can develop relationships with like-minded people
- One can develop its own personal brand
- One can follow company pages to get their latest updates or job postings.
Social media channels have a tremendous power, if used in a proper manner.
If you were given a chance to rebuild your career, what changes you would have made to have even better growth and fulfillment?
Amol Firke: I feel – I should have joined Digital Vidya right after my graduation and the 5 years that I feel I have lost- I would have given them into Digital Marketing. If all these things had happened, I will be surely at better place & at better satisfaction level.
How do you see Digital Media evolving in future?
Amol Firke: Digital Marketing will become more mature in the future. Right now, many companies are at this stage where they have not discovered the true potential of digital marketing.
Eventually, as these companies will start incorporating digital marketing, they will start understanding it and their business will be flourished.
Getting leads that convert will become the most important thing amongst the businesses. And in turn, this will increase the digital marketing job industry.
Digital Marketing is one of the most paid industry & it will remain in the future as well.
Would you like to share a few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?
Amol Firke: Digital Vidya team is doing a commendable job! Everyone at Digital Vidya training is very supportive and very practical.
Digital Vidya has a well-structured syllabus that gets updated in a timely manner. The top notch trainers having industry level expertise will never make you feel dull or boring during the sessions. It is always a fun ride.
Every participant gets a hands-on experience with access to Q/A forums- where anyone can ask their difficulties & get replies from professionals. Digital Vidya is also providing Job assistance.
They are reliable, professional & truthful & if you search for any industry recognized Digital Marketing Institute in India, no one can beat Digital Vidya!!
I highly recommend Digital Vidya for all Digital Marketing aspirants.
Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :).