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Interview with Ankita Kharwal, a Hotelier Leveraging Digital Marketing

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Ankita Kharwal is a student as well as a hotelier.

Importance of Digital Marketing

Digital Marketing plays one of the crucial roles for the business. As technology is getting advanced day-by-day people are becoming smarter, and, in order to reach people it is very important to be present on digital platforms.

Which course of Digital Vidya did you participate in? How did it help you acquire new skills related to digital marketing?

Ankita Kharwal:  I opted for the Certified Digital Marketing Master (CDMM) CourseIt helped me to get familiar with various tools that can help an individual to improve their brand image. Such as bulk email marketing, Google AdWords and Analytics, social media marketing and search engine marketing.

Why did you choose Digital Vidya’s course?

Ankita Kharwal: 

The only reason I chose Digital Vidya over other institutes is that it’s an online course, which means you can be in your comfort zone and learn lots of new things. Also, they give the lifetime access to their study material.

How has the course contributed in your career growth including new job opportunities?

Ankita Kharwal: As Digital Marketing is an upcoming trend, there are lots of jobs available in the market.

Why do you think it’s important to learn Digital Marketing today?

Ankita Kharwal: In order to understand how the market is expanding its reach in various segments, it is very important to understand how it works and how beneficial it can be for the individual to drive sales from the online platform.

Share about the benefits you can foresee about building a career in Digital Marketing industry.

Ankita Kharwal: 

  1. Digital marketing is in high demand
  2. Can help one get good job profiles
  3. One can work as a freelancer
  4. Beneficial for business

Digital Marketing Course by Digital Vidya

Free Digital Marketing Webinar

Date: 22nd Sep, 2018 (Sat)
Time: 11 AM to 12:30 PM (IST/GMT +5:30)

How do you stay updated on the latest trends in Digital Marketing? Which are the Digital Marketing resources (i.e. blogs/websites/apps) you visit regularly?

Ankita Kharwal: There are few sites which help me stay updated with the trends. Listed below

  1. Backlinko
  2. KISSmetrics
  3. MOZ
  4. Shortmeloud
  5. SEMrush blog

Which are your favorite 3 digital media channels (e.g. Twitter, Google etc) and why?

Ankita Kharwal: 

  1. YouTube: videos always play engaging role by bridging the gap between customer and seller
  2. Facebook: gives you multiple options and spaces to promote your product and service.
  3. Instagram: images helps by leaving an impression on one’s mind. Instagram is doing the same.

Which are your 3 favorite Digital Marketing Tools?

Ankita Kharwal: 

  1. Google AdWords
  2. MailChimp
  3. Facebook Ads

What is your advice to newbies who want to build career in Digital Marketing?

Ankita Kharwal: Be curious to know about tools and software, how it works and how effectively you can use it.

What are the challenges a person is likely to face when s/he enters into Digital Marketing industry? How can s/he overcome those?

Ankita Kharwal: As lots of people are opting for Digital Marketing, the scope of getting good packages is very less. One needs to work with low wages initially in order to get good jobs.

For someone who’s looking at full time or part time job or an internship in Digital Marketing, what approach would you advice?

Ankita Kharwal: Internship is a great platform to learn things. It helps an Individual to brush up their skills and also helps one to understand their interest over specific tools. An internship is the only way which gives you the liberty to learn from your mistakes.

Digital media especially Social media channels such as Facebook can eat up a lot of your productive time if not used wisely. Do you agree? What all can one do to efficiently leverage these channels for personal growth?

Ankita Kharwal: If you know what you exactly want to sell and who your desired audience is, then it will not eat up a lot your time. But if you aren’t really sure it might take some time in the beginning to understand how this tool works, but when one gets familiar with the tool, then it’s like a cake walk.

How do you see Digital Media evolving in future?

Ankita Kharwal: Yes, as technology is getting advanced day by day. The scope of digital marketing is going to evolve in upcoming years.

Would you like to share a few words about the work we are doing at Digital Vidya in educating others about Digital Marketing?

Ankita Kharwal: 

Digital Vidya is doing a great job by educating people about Digital Marketing.

Are you inspired by the opportunity of Digital Marketing? Start your journey by attending our upcoming orientation session on Digital Marketing for Career & Business Growth. It’s online and Free :). 

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

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